How do I start an online business? How do I build a brand online? How do I get traffic and attention to my online business? The biggest question is, can I start a business online and replace my current JOB? Welcome to The Rock Your Brand podcast show where we answer ALL of these questions and a ton MORE! Scott Voelker, the host will share with you everything you need to know and help you to build a Future Proof Business that will allow you the ultimate Freedom. Scott shares tips and strategi ...
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Ranking in Real Time: Part 2 with Colin Raja
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Manage episode 435732893 series 1719045
Content provided by Danny McMillan. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Danny McMillan or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Ranking in Real Time: Part 2 Semantic Mapping, Node Leveraging & More... In this episode, Colin Raga returns to delve deeper into advanced Amazon strategies, focusing on category optimization, competitive analysis, and semantic mapping. Colin begins with category optimization, emphasizing the value of cross-category opportunities. Next, Colin discusses competitive analysis. He highlights the importance of comprehensively listing competitors' product types and identifying gaps where you can differentiate your offering. The episode also introduces advanced tools like semantic keyword mapping, NLP models, and Amazon Recognition. These tools help refine your listing by identifying related keywords, predicting user search behavior, and optimizing product images. Colin wraps up by stressing the importance of a phased PPC strategy, starting with broad campaigns to gather data and refining them over time to focus on high-performing keywords. Looking for a Free PPC Audit? https://www.databrill.com/
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597 episodes
MP3•Episode home
Manage episode 435732893 series 1719045
Content provided by Danny McMillan. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Danny McMillan or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Ranking in Real Time: Part 2 Semantic Mapping, Node Leveraging & More... In this episode, Colin Raga returns to delve deeper into advanced Amazon strategies, focusing on category optimization, competitive analysis, and semantic mapping. Colin begins with category optimization, emphasizing the value of cross-category opportunities. Next, Colin discusses competitive analysis. He highlights the importance of comprehensively listing competitors' product types and identifying gaps where you can differentiate your offering. The episode also introduces advanced tools like semantic keyword mapping, NLP models, and Amazon Recognition. These tools help refine your listing by identifying related keywords, predicting user search behavior, and optimizing product images. Colin wraps up by stressing the importance of a phased PPC strategy, starting with broad campaigns to gather data and refining them over time to focus on high-performing keywords. Looking for a Free PPC Audit? https://www.databrill.com/
…
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597 episodes
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