303 - How to Leverage "Micro Moments" in Jewelry Marketing

Joy Joya Jewelry Marketing Podcast

Episode #303 - "How to Leverage "Micro Moments" in Jewelry Marketing"

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Welcome to Episode #303. I want to talk about micro-moments in marketing! In marketing, "micro-moments" refer to the small instances when consumers turn to their devices to act on a need, whether it's to learn something, do something, discover something, watch something, or buy something.

These micro-moments provide opportunities for a jewelry brand to engage with customers by being present with relevant, helpful content or offers at the exact time they're needed.

As a jewelry brand, it's crucial to be present during micro-moments because these customers have a clear intention. Instead of interrupting them, you're connecting with them right where they are.

In this episode, I'll share examples of micro-moments and offer guidance on how you can tailor them to your brand and storytelling. This approach will help you connect with your ideal customers where they are, offering them more than just a product—providing real value and fostering an emotional connection.

In our "Gold Mine" segment, I want to talk about the importance of kindness and humility in business and how these qualities can take you further than you might expect.

Transcript: https://joyjoya.com/micro-moments-in-jewelry-marketing

00:00 Start 3:53 Primary Episode Content 15:15 The Gold Mine