Engaging Your Audience through Non-Linear Content Creation

Branded

Welcome back to Branded: your comprehensive guide to creative branding. We're excited about today's episode where we dive deep into content accessibility and the innovative Brain Bump app. Our special guest today is Mark Herschberg, the author of "The Career Toolkit Essential Skills for Success" and the creator of the Brain Bump app. Mark gives us a fascinating overview of content delivery in a digital age, emphasizing the importance of providing people with the content they need when they need it. We explore how Brain Bump extracts key ideas from various content, organizes them into accessible formats, and allows users to subscribe to specific content sources based on their preferences. We also touch on the history of book apps, issues with user adoption, and how tools like Kindle have made access easier. Mark dives into how the Brain Bump app is helping content creators share their work in a non-linear format, which significantly improves brand trust and awareness. There's also a lot to unpack about the challenges and solutions in making evergreen content discoverable in an increasingly linear digital world. Key takeaways:

1. Content Accessibility Through Brain Bump: Mark elaborates on how the Brain Bump app simplifies access to relevant content, whether users need it immediately or as foundational knowledge. This just-in-time content delivery system utilizing a spreadsheet format is a game-changer for users.
2. Non-linear Content Distribution: Mark highlights the necessity of moving away from traditional linear content distribution like social media and email. He recommends leveraging categorization features in blogs and podcasts for accessing historical yet relevant content.
3. Engagement Through Custom Links and QR Codes: The Brain Bump app allows content creators to engage their audiences through unique links and QR codes, making it easier for users to find and interact with the content they are interested in.
4. Potential for Content Creators: There’s a significant opportunity for content creators to have their content featured on the Brain Bump app. This platform supports improved brand visibility and makes it easier for creators to distribute their work and generate leads.
5. Strategic Use of AI and Tools: Mark discusses the future integration of AI for better content categorization and retrieval. He suggests starting small with existing content, leveraging AI tools for efficiency, and creating long-form content that can be broken down into micro-content for targeted distribution.

We hope you find this episode insightful and that you explore the Brain Bump app at brainbumpapp.com. Special thanks to Mark Herschberg for sharing his expertise and vision for a more accessible and engaging digital content future. [embed]https://www.youtube.com/watch?v=5J1rD16YEBc[/embed] About Mark Herschberg Mark Herschberg is the author of The Career Toolkit: Essential Skills for Success That No One Taught You and creator of the Brain Bump app. From tracking criminals and terrorists on the dark web to creating marketplaces and new authentication systems, Mark has spent his career launching and developing new ventures at startups and Fortune 500s and in academia, with over a dozen patents to his name. He helped to start the Undergraduate Practice Opportunities Program, dubbed MIT’s “career success accelerator,” where he teaches annually. At MIT, he received a B.S. in physics, a B.S. in electrical engineering & computer science, and a M.Eng. in electrical engineering & computer science, focusing on cryptography. At Harvard Business School, Mark helped create a platform used to teach finance at prominent business schools. He also works with many non-profits, currently serving on the board of Plant A Million Corals. He was one of the top-ranked ballroom dancers in the country and now lives in New York City, where he is known for his social gatherings, including his annual Halloween party, as well as his diverse cufflink collection.