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#39 Smart Strategies to Repurpose Content and Boost Visibility
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In this episode, Sylvia discusses the importance of repurposing content to maximize reach and efficiency for busy professionals. She explains that repurposing involves transforming existing content into various formats to engage different audience segments across multiple platforms. The key benefits of repurposing include increased visibility, improved efficiency by leveraging existing content, and enhanced SEO and online presence. By implementing these strategies, professionals can work smarter, not harder, and extend the life and reach of their content to engage their audience effectively across multiple channels.
Resources:
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What Listeners Will Learn:
- The significance of repurposing content to enhance visibility and engagement.
- How to efficiently leverage existing content to save time and effort.
- Strategies for identifying high-performing content that can be repurposed.
- Different formats for repurposing content, including videos, social media posts, and email campaigns.
- Practical steps for transforming blog posts and webinars into engaging formats.
- The importance of setting clear goals and scheduling for content distribution.
Episode Chapters:
- (02:00) What is Content Repurposing?
- (04:34) Key Benefits of Repurposing
- (08:57) Types of Content to Repurpose
- (11:05) Actionable Steps for Repurposing
- (16:00) Creating Social Media Micro Content
- (17:28) Integrating Repurposed Content into Email Marketing
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