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Welcome to the Serve First, Sell Later Marketing with Sylvia Garibaldi. The ultimate podcast for legal, financial and other service-based professionals seeking to grow their practices and attract more high-paying clients through leading edge marketing solutions that feel authentic and non-salesy. This podcast is your compass to navigate the competitive world of marketing your legal or financial services. Sylvia shares simple insights, strategies, and proven techniques tailored to service-bas ...
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#31 How To Turn Your LinkedIn Company Page Into A Client Magnet
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Send us a Text Message. This episode of the Serve First, Sell Later Marketing Podcast dives into the power of LinkedIn company pages for legal and financial professionals. Host Sylvia Garibaldi, founder and CEO of SG and Associates, explains how to optimize your page to attract new clients, create valuable content, and leverage analytics to measure…
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Send us a Text Message. In this episode Sylvia unlocks the secrets to maintaining peak productivity during the summer months. Struggling with the temptation of vacations and sunny days? We’ve got you covered. Discover how to tailor your work schedule to your natural rhythms, whether you're an early bird or a night owl, and learn how prioritizing hi…
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#29 How 2 Top Mediators Turned Personal Experiences into Professional Niches
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Send us a Text Message. In this compelling episode, Sylvia interviews two extraordinary professionals, Leyla Balakhane and Jennifer Terando. Leyla and Jennifer share their unique and inspiring journeys into the mediation field, from Leyla's challenging upbringing during the Iran-Iraq war to Jennifer's diverse background in nursing and law. They off…
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#28 Powerful Strategies To Help You Overcome Your Fear of Self-Promotion
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Send us a Text Message. In this must-listen episode, Sylvia dives into the often overlooked yet crucial task of self-promotion for legal and financial professionals. Many experts possess vast skills and experience but struggle to gain the recognition they deserve due to fears of judgment, misconceptions around self-promotion, and imposter syndrome.…
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#27 Why Referrals Don’t Easily Convert Anymore (And What To Do About It)
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Send us a Text Message. This episode of Serve First, Sell Later Marketing podcast tackles the challenge about what to do with referrals that are no longer converting into long-term clients in a competitive market. In today's saturated market, that's the reality for many legal and financial professionals. With potential clients swayed by online revi…
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#26 Don't Let Your Fortune Slip Away: Mastering the Art of Follow-Up
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Send us a Text Message. Do you ever feel like you've nailed the initial consultation, but then crickets? You're not alone. Most professionals give up after just one follow-up attempt. But what if the real gold lies in those persistent, personalized touches? This episode of Serve First, Sell Later dives deep into the follow-up strategies that top le…
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#25 Two Key Approaches That Will Get You Noticed
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Send us a Text Message. In episode #25 of the Serve First, Sell Later Marketing podcast, Sylvia shares the 2 key approaches that will make every professional stand out. She breaks down the online and offline visibility strategies to use that will outshine your competitors. And she also goes deep into the art of defining your service offerings with …
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#24 What Most Professionals Know But Don’t Want To Hear
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Send us a Text Message. In this latest episode of the Serve First, Sell Later Marketing podcast, Sylvia takes you on a journey into the challenging yet rewarding area of marketing for legal and financial professionals. She felt compelled to talk about this topic because she recognizes that many professionals struggle to balance their daily marketin…
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Send us a Text Message. Ever feel like you're chasing your tail with marketing tasks that just don't seem to pay off? Join Sylvia as she tackles the beast of inefficiency head-on, empowering legal and financial professionals to streamline their marketing and amplify their influence. She dissects how to cut out the dead weight of your daily grind, f…
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#22 How To Skyrocket Visibility In Your Niche with Lili Vasileff
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Send us a Text Message. In this episode, Sylvia interviews Lili Vasileff, an innovative financial planner, author and speaker who has carved a niche for herself in the complex arena of divorce financial planning. Discover how Lili's dedication to educating and supporting individuals during one of life's most challenging transitions led to the found…
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#21 Visibility Matters: Strategies to Stand Out
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Send us a Text Message. Ever felt like your expertise is the world's best-kept secret? In this episode, Sylvia tackles this conundrum head-on, revealing how legal and financial professionals can catapult their practices from the shadows to the spotlight. Imagine having the skills and knowledge but watching opportunities slip through your fingers as…
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#20 What Not To Do When Building Referral Partnerships
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Send us a Text Message. In this episode, Sylvia explores the importance of establishing and maintaining successful referral partnerships. Join us as she discusses the common pitfalls, shares essential strategies, and dives into real-life stories that bring to life the art of professional reciprocity. Resources mentioned: Episode #3 Unleashing the G…
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Send us a Text Message. Join us for an enlightening conversation with marketing expert Sylvia Garibaldi, as we dive into how to grow your audience quickly. Sylvia shares four of the fastest and most effective ways to grow your audience so that you can tap into new prospects on a continual basis while building deeper relationships. Sylvia cuts to th…
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#18 How To Fill Your Prospecting Pipeline
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Send us a Text Message. In this enlightening episode, I talk about how to create your prospecting pipeline by building an email list. I lay out the stepping stones for developing an invaluable email database, armed with fail-proof lead magnets that magnetize your ideal clients and establish you as someone they can trust! Many legal and financial pr…
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#17 How Successful Professionals Build A Loyal Community
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Send us a Text Message. Ever wonder how successful professionals build a loyal community of clients and referral partners? In this episode, I share the secrets to building a community that goes beyond mere networking. I dive into strategies about how to create a following that doesn’t just appreciate your services but advocates for your expertise. …
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#16 Expert Ways to Build Your Client’s Trust
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Send us a Text Message. Unlock the secrets to building unbreakable bonds with your clients in today's podcast as Sylvia Garibaldi will share key strategies for building trust in the legal and financial sectors. You'll learn how to subtly show off your expertise while keeping your confidence and humility balanced, so you don't come off as too full o…
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#15 Secrets to Conquering Self-Doubt and Productivity with Gary Miles
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Send us a Text Message. In this episode, Sylvia interviews Gary Miles, former lawyer now turned success coach, where he shares how to unravel that knot of self-doubt that tightens every time we try to put ourselves out there. With the precision of a seasoned litigator, Gary dissects the dreaded 'marketing mindset block' and offers strategies to tra…
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#14 Be Seen. Be Heard. Be Noticed: The Power of Personal Branding
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Send us a Text Message. Do you feel like there are way too many professionals doing what you do? In this episode, I explore the importance of crafting a personal brand that not only distinguishes you from your peers but also establishes a lasting legacy. I share examples of the types of questions that you need to ask in order to create your unique …
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#13 Marketing Marathon: Strategies for Professional Practices
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Send us a Text Message. Listen in to our latest podcast episode as I share my insights on how to address the familiar obstacle of ‘not having enough time’ and reveal why marketing deserves a spot at the core of your business strategy. I break down the barriers that hold many back from engaging with their market, such as time constraints and the unc…
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#12 How To Create Your Messaging That Gets Attention
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Send us a Text Message. Have you ever felt a spark of connection with someone that unexpectedly turned a mundane interaction into something memorable? In our latest episode, I dissect the four critical elements of messaging, teach you how to infuse urgency without pressure, and show you how to create a path to a more secure future for those you ser…
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#11 What They Don’t Teach You In School About Client Attraction and Retention
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Send us a Text Message. Ever wondered how a legal or financial professional can evolve into a business magnet, a true rainmaker in their domain? We've got the inside scoop. Our latest episode dives into the landscape of modern marketing and relationship building, essential skills that go beyond what's taught in traditional classrooms. From smartly …
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#10 The Secrets of High Achieving Professionals That Make A Difference
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Send us a Text Message. Ever wonder what sets the top legal and financial professionals apart? In this episode, I peel back the curtain on the high-flying lives of the top professionals that I’ve worked with, revealing the core traits that they share. From an undying tenacity to a sharp focus on objectives, this episode is a treasure trove of behav…
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#9 The 3 Step Process for Client Conversion That Every Professional Needs
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Send us a Text Message. In this episode, Sylvia shares invaluable insights on a 3-step process that every professional must incorporate into their practices, to thrive. She shares game-changing strategies that when applied consistently, can elevate your practice and create a legacy of client success stories. Prepare to have your perspective shifted…
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#8 How to Use Virtual Stages To Bring In New Clients
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Send us a Text Message. Listen in as I share the untapped potential of virtual stages for legal and financial professionals who want to seriously grow their practices. This conversation unpacks the secrets behind using online platforms as a robust lead generation tool, providing you with actionable strategies to establish thought leadership and att…
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#7 Beyond Webinars: Secrets To Take Your Online Events from Ordinary to Extraordinary
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Send us a Text Message. Ever wondered how to captivate an audience and leave them yearning for more after your online educational event? My decade-long journey into hosting virtual events across the globe has unveiled the secret sauce to not just educating, but truly engaging your participants that leads to new sales. This episode delivers a treasu…
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#6 Pivoting with Purpose: Your Toolkit for Successfully Transitioning Your Practice
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Send us a Text Message. Ever considered a career pivot and wondered how to reinvent your professional brand without starting from scratch? That's exactly what I tackle in my latest episode! Join me as I guide you through the process of transitioning to new services or practice areas. I take the examples of a family law attorney branching into media…
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#5 How To Overcome the Cost of Silence in Your Practice
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Send us a Text Message. Listen in as Sylvia tackles the pervasive yet often unspoken challenge of self-promotion anxiety among legal and financial professionals. This fear, a marketing mindset block, can stifle practice growth, limit client acquisition, and be very costly! Throughout this conversation, Sylvia unpacks the signs of this block and sha…
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#4 From Zero to Hero: Becoming a Micro-Celebrity Professional
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Send us a Text Message. Ever wondered how some professionals become the stars of their industry, enjoying both recognition and enhanced earnings? That's the magnetic power of micro-celebrity status, and in our latest episode, Sylvia pulls back the curtain on how legal and financial experts can harness this power to become top-tier authorities in th…
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#3 Unleashing the Giant: The Untapped Power of Referral Partnerships
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Send us a Text Message. Listen in as Sylvia unlocks the secrets of building successful referral partnerships, the lifeblood of any professional practice. She draws parallels between referral partners and clients, stressing the importance of nurturing these relationships just as you would with a paying client. Tune in for strategies on how to find a…
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#2 Creating a Game-Changing Year: Marketing Secrets to Propel Your Practice in 2024
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Send us a Text Message. Get ready to supercharge your marketing strategy for 2024 as Sylvia Garibaldi spills the secrets on what really works when it comes to driving growth and revenue. With a strong focus on analyzing your past marketing endeavors, this episode is a goldmine of tangible tips and strategies, specially tailored for legal and financ…
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Send us a Text Message. Are you struggling with fear of self-promotion and confusion around marketing strategies? Fear not! Sylvia Garibaldi, CEO of a successful marketing and training company, offers her expertise to help you overcome these obstacles. Sylvia enlightens us on the power of online visibility and why having a website is just the begin…
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