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#6 Pivoting with Purpose: Your Toolkit for Successfully Transitioning Your Practice
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Ever considered a career pivot and wondered how to reinvent your professional brand without starting from scratch? That's exactly what I tackle in my latest episode! Join me as I guide you through the process of transitioning to new services or practice areas. I take the examples of a family law attorney branching into mediation and a financial planner venturing into divorce financial planning. Regardless of what you’re transitioning to, you’ll be able to use this playbook for crafting a unique value proposition that distinguishes you in the marketplace and shed light on the power of a solid online presence.
If you're on the brink of unveiling new professional services or considering a gradual transition, this episode is your golden ticket. Discover how to update your branding elements and craft a compelling new narrative that truly embodies your evolved professional identity. I also explore the potential of co-branding opportunities to cement your standing in your new market. So, whether you're aiming for a slow burn change or ready for a significant reveal, you'll leave equipped with the tools to reshape perceptions and firmly establish yourself in your new professional arena. You don’t want to miss this episode!
Links mentioned:
Click here to listen to episode 1: https://www.buzzsprout.com/2266722/14081755
Click here to listen to episode 4: https://www.buzzsprout.com/2266722/14263981
Book a complimentary transition session here: https://calendly.com/sgandassociates/skyrocket-your-professional-practice-session?month=2024-01
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Chapters
1. #6 Pivoting with Purpose: Your Toolkit for Successfully Transitioning Your Practice (00:00:00)
2. Strategies for Successful Professional Transitions and New Service Offerings (00:01:10)
3. Leveraging Events and Influencers with Successful Co-Branding (00:09:22)
4. Building Credibility and Expanding Networks for Growth (00:13:02)
5. Must-Have’s to Navigate Successful Rebranding and Transitioning (00:19:41)
50 episodes
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