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How to Create Emails That Your Audience Wants to Read (with Ed Forteau)
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Cisco Talos Intelligence estimates that 150 billion emails sent globally are spam. Even marketers get a lot of spam!
So, if you're a marketer, how do you create emails that stand out from the spam, make connections, generate responses and develop long-term customer relationships?
Business consultant and author Ed Forteau helps service providers, entrepreneurs, and sales professionals build authentic relationships, and he's here to share some answers, including:
- Why personalization is more crucial than ever in cutting through the noise
- The shift from mass emailing to focused, quality connections
- Why your email strategy should align with other platforms like LinkedIn
- How to use content amplification to warm up cold leads
- The power of behavioral segmentation in boosting engagement
- Why understanding customer personas leads to more impactful communication
- How AI can enhance your email strategy without losing the human touch
Ed's website - EdForteau.com
Ed on LinkedIn - Ed Forteau
Ed's Book - No More Cringe
13 episodes
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