))
How to Create Emails That Your Audience Wants to Read (with Ed Forteau)
Manage episode 441899809 series 3587089
Content provided by Scott Murray. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Scott Murray or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Cisco Talos Intelligence estimates that 150 billion emails sent globally are spam. Even marketers get a lot of spam!
So, if you're a marketer, how do you create emails that stand out from the spam, make connections, generate responses and develop long-term customer relationships?
Business consultant and author Ed Forteau helps service providers, entrepreneurs, and sales professionals build authentic relationships, and he's here to share some answers, including:
- Why personalization is more crucial than ever in cutting through the noise
- The shift from mass emailing to focused, quality connections
- Why your email strategy should align with other platforms like LinkedIn
- How to use content amplification to warm up cold leads
- The power of behavioral segmentation in boosting engagement
- Why understanding customer personas leads to more impactful communication
- How AI can enhance your email strategy without losing the human touch
Ed's website - EdForteau.com
Ed on LinkedIn - Ed Forteau
Ed's Book - No More Cringe
11 episodes
Share
