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Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
1 Dave Ramsey: 5 Stages to Build and Scale a Business That Lasts | Entrepreneurship | E344 1:03:38
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LikedToo many entrepreneurs get stuck on the business treadmill, hustling nonstop, unable to scale, and unknowingly stalling their growth. That’s where Dave Ramsey began. After crashing into $3 million in debt, he rebuilt from scratch, turning a small radio program into a national show with millions of listeners. With over three decades of experience in entrepreneurship, business growth, and content creation, he knows what it takes to build a lasting business. In this episode, Dave reveals the six drivers of long-term success, the five key stages of startup growth, and how he balances life as an entrepreneur and a content creator. In this episode, Hala and Dave will discuss: (00:00) Introduction (00:23) The Core Principles of Financial Freedom (05:42) Adapting to Change as a Content Creator (09:22) Balancing Content Creation and Entrepreneurship (12:34) How to Create a Clear Path in Business (15:19) The Truth About Starting a Business Today (18:22) The Six Drivers of Business Success (26:20) Shifting From Tactical to Strategic Thinking (29:44) The Five Stages of Business Growth (41:10) Leading with Care, Clarity, and Accountability (47:10) Identifying the Right Leadership Skills (48:35) Starting a Media Business as an Entrepreneur Dave Ramsey is a personal finance expert, radio personality, bestselling author, and the founder and CEO of Ramsey Solutions. Over the past three decades, he has built a legacy of helping millions achieve financial freedom. As the host of The Ramsey Show , Dave reaches more than 18 million listeners each week. He is the author of eight national bestselling books. His latest, Build a Business You Love , helps entrepreneurs navigate growth and overcome challenges at every stage. Sponsored By: Shopify - Sign up for a one-dollar-per-month trial period at youngandprofiting.co/shopify OpenPhone: Streamline and scale your customer communications with OpenPhone. Get 20% off your first 6 months at openphone.com/profiting Airbnb - Find yourself a co-host at airbnb.com/host Indeed - Get a $75 sponsored job credit at indeed.com/profiting RobinHood - Receive your 3% boost on annual IRA contributions, sign up at robinhood.com/gold Factor - Get 50% off your first box plus free shipping at factormeals.com/factorpodcast Rakuten - Save while shopping at rakuten.com Microsoft Teams - Stop paying for tools. Get everything you need, for free at aka.ms/profiting LinkedIn Marketing Solutions - Get a $100 credit on your next campaign at linkedin.com/profiting Resources Mentioned: Dave’s Book, Build a Business You Love: bit.ly/BuildaBusinessYouLove Dave’s Website: ramseysolutions.com Active Deals - youngandprofiting.com/deals Key YAP Links Reviews - ratethispodcast.com/yap Youtube - youtube.com/c/YoungandProfiting LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ Social + Podcast Services: yapmedia.com Transcripts - youngandprofiting.com/episodes-new Entrepreneurship, Entrepreneurship Podcast, Business, Business Podcast, Self Improvement, Self-Improvement, Personal Development, Starting a Business, Strategy, Investing, Sales, Selling, Psychology, Productivity, Entrepreneurs, AI, Artificial Intelligence, Technology, Marketing, Negotiation, Money, Finance, Side Hustle, Mental Health, Career, Leadership, Mindset, Health, Growth Mindset, Side Hustle, Passive Income, Online Business, Solopreneur, Networking.…
Episode #496: 5-Step Holiday Planning Process Every Jewelry Brand Needs to Execute Now
Manage episode 443093358 series 1175602
Content provided by Tracy Matthews. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Tracy Matthews or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
I know you’re probably swamped this time of year with the holidays right around the corner.
It’s easy to lose sight of your goals and get distracted - both professionally and personally - with all the distractions this time of year presents us with.
Don’t worry - I’ve got your back!
In today’s Thrive By Design episode - I give you my 5-Step Holiday Planning Process that has helped me make millions of dollars in sales and is what I teach the top-tier brands I coach to help them increase their holiday sales year over year.
This episode’s rundown:
[00:00] Get my 5-step holiday sales playbook masterclass - for free
[04:16] Join my upcoming masterminds for 6-7-figure business owners
[06:19] Develop your holiday content strategy using my 5-step Holiday Planning process
[06:41] Identify your vision and turn it into goals
[08:59] Create a strategy that supports your vision
[10:39] Break down your strategy into tactics
[12:21] Execute your RGAs - Hannah’s story
[14:25] Break free from your limiting beliefs with a sales mindset
[19:21] Going all in: 7-figures in the rural midwest - Lindsey’s Story
[22:27] You’re invited to join the 30-day Holiday Sales Challenge in the JMC
Here are the resources mentioned in the show:
5-Step Holiday Sales Playbook Masterclass
30-Day Holiday Marketing Challenge in the Jewelry Marketing Collective
Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.
Click here to review the show on Apple podcast or your favorite platform
Select “Ratings and Reviews” and “Write a Review”
Share your favorite insights and inspirations
If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.
xo, Tracy Matthews
Follow on Instagram:
Follow @Flourish_Thrive on Instagram
565 episodes
Episode #496: 5-Step Holiday Planning Process Every Jewelry Brand Needs to Execute Now
Thrive By Design: Marketing and Growth Strategies For Jewelry and Luxe Product Brands
ShareManage episode 443093358 series 1175602
Content provided by Tracy Matthews. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Tracy Matthews or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
I know you’re probably swamped this time of year with the holidays right around the corner.
It’s easy to lose sight of your goals and get distracted - both professionally and personally - with all the distractions this time of year presents us with.
Don’t worry - I’ve got your back!
In today’s Thrive By Design episode - I give you my 5-Step Holiday Planning Process that has helped me make millions of dollars in sales and is what I teach the top-tier brands I coach to help them increase their holiday sales year over year.
This episode’s rundown:
[00:00] Get my 5-step holiday sales playbook masterclass - for free
[04:16] Join my upcoming masterminds for 6-7-figure business owners
[06:19] Develop your holiday content strategy using my 5-step Holiday Planning process
[06:41] Identify your vision and turn it into goals
[08:59] Create a strategy that supports your vision
[10:39] Break down your strategy into tactics
[12:21] Execute your RGAs - Hannah’s story
[14:25] Break free from your limiting beliefs with a sales mindset
[19:21] Going all in: 7-figures in the rural midwest - Lindsey’s Story
[22:27] You’re invited to join the 30-day Holiday Sales Challenge in the JMC
Here are the resources mentioned in the show:
5-Step Holiday Sales Playbook Masterclass
30-Day Holiday Marketing Challenge in the Jewelry Marketing Collective
Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.
Click here to review the show on Apple podcast or your favorite platform
Select “Ratings and Reviews” and “Write a Review”
Share your favorite insights and inspirations
If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.
xo, Tracy Matthews
Follow on Instagram:
Follow @Flourish_Thrive on Instagram
565 episodes
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1 Episode #529: How to Train AI to Be Your Marketing Team (Even If You’re Not Techy) 35:41
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Play Later Play Later Lists Like LikedFeeling overwhelmed by marketing your jewelry business? What if you could have a full marketing team at your fingertips without the hefty price tag? In this game-changing episode, I reveal how I've trained AI to become my secret weapon for creating magnetic content that sounds authentically human. Discover my exact process for programming AI to match your unique brand voice, write compelling emails that convert, and create social media content your premium buyers can't resist - all in a fraction of the time! Even if you're tech-resistant, these simple hacks will transform how you show up in your business. In this episode, you'll learn: [03:17] How AI transformed my business efficiency and marketing capacity [07:20] The exact process to train AI to match your unique brand voice [11:42] My voice-to-text hack that makes AI content sound authentically human [15:35] How to use AI for product descriptions that actually convert [19:53] Creating content calendars and social captions in minutes [21:18] Using AI for email sequences and launches [24:54] The mindset shift needed to embrace AI effectively [27:40] Why AI amplifies creativity instead of replacing it Here are the resources mentioned in the show: Download 50 AI Content Prompts for Jewelry Brands Join the waitlist for Desire AI Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. Click here to review the show on Apple podcast or your favorite platform Select “Ratings and Reviews” and “Write a Review” Share your favorite insights and inspirations If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere. xo, Tracy Matthews Follow on Social: Follow @Flourish_Thrive on Instagram Follow @iamtracymatthews Instagram Follow Flourish & Thrive Facebook…
1 Episode #528: How to Navigate Tariffs and Your Jewelry Business 42:32
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Play Later Play Later Lists Like LikedAre the new tariff policies keeping you up at night? In this episode, I break down exactly what the 2025 tariff changes mean for your jewelry business, how they might impact your pricing and sourcing, and most importantly, practical strategies to protect your margins without panicking. I share my understanding of why these tariffs are being proposed, which countries and products will be most affected, and how smart jewelry brands are preparing their supply chains and customers for potential changes. Whether you're sourcing globally or domestically, this episode gives you the roadmap to navigate these economic shifts with confidence. In this episode, you'll learn: [3:25] What’s going on with the 2025 tariff policy and the 90-day pause [5:30] Which countries face the highest proposed tariff rates and how they'll impact jewelry supply chains [15:42] My simple pricing strategy to maintain margins without losing customers [21:16] Three practical ways to diversify your supply chain and find alternative sourcing options [27:35] Smart cash flow management techniques when tariffs require upfront payments [32:18] How to communicate price changes to your customers in a way that builds trust Here are the resources mentioned in the show: Download my free guide: Tariffs, Pricing and Your Independent Jewelry Brand Learn more about our upcoming AI tool and join the waitlist: Desire AI Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. Click here to review the show on Apple podcast or your favorite platform Select “Ratings and Reviews” and “Write a Review” Share your favorite insights and inspirations If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere. xo, Tracy Matthews Follow on Social: Follow @Flourish_Thrive on Instagram Follow @iamtracymatthews Instagram Follow Flourish & Thrive Facebook…
1 Episode #527: How a Pink Skirt Sparked a Global Movement with Renee Warren 31:02
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Play Later Play Later Lists Like LikedImagine walking into a room with 300 women wearing pink skirts, all celebrating their unique paths to success! In this vibrant episode, my friend Renee Warren reveals how a clairvoyant vision at a dinner table blossomed into The Pink Skirt Project - a movement that's revolutionizing how female entrepreneurs define success on their own terms. With raw honesty and infectious energy, Renee shares her journey from PR agency owner to movement creator, showing how following that persistent whisper of intuition can lead to creating something extraordinary. This isn't just about an event - it's about building a community that catches you when you fall and celebrates when you soar! In this episode, you'll learn: [2:17] How a vivid mental image and a fashion show discovery sparked Renee's entrepreneurial vision [8:42] Why Renee chose to create an intimate event experience rather than scaling too quickly [12:05] The deeper meaning behind "pink skirt moments" and how they represent stepping into your greatness [14:38] Renee's personal definition of success today and why it's not primarily about money [17:52] How delegating effectively creates space for alignment and joy in entrepreneurship Here are the resources mentioned in the show: The Pink Skirt Project Event , June 12, 2025 in Kelowna, BC (Use code TRACY2025 for 10% off tickets) Follow Renee Warren on Instagram: @renee_warren Sign up for the Good with Money Workshop with Kate Northrup Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. Click here to review the show on Apple podcast or your favorite platform Select “Ratings and Reviews” and “Write a Review” Share your favorite insights and inspirations If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere. xo, Tracy Matthews Follow on Social: Follow @Flourish_Thrive on Instagram Follow @iamtracymatthews Instagram Follow Flourish & Thrive Facebook…
1 Episode #526: How to Build a Unicorn Team with Jennifer Kem 38:44
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Play Later Play Later Lists Like LikedIf you've ever felt like your ideas aren't getting the traction they deserve, or you've struggled to build a team that truly gets your vision, this episode is about to change everything for you. I'm sitting down with my dear friend Jennifer Kem, a powerhouse entrepreneur, branding expert, and author of the new book "Unicorn Team." Jen reveals her game-changing framework for building lean, powerful teams that can move your ideas forward quickly without corporate red tape. Discover why most small businesses fail when trying to use corporate systems like EOS, how to identify your unique leadership type, and the three types of leaders every successful team needs. In this episode, you'll learn: [3:12] Jennifer's journey from corporate executive to entrepreneur [5:23] Why EOS and other corporate systems don't work for creative businesses [8:54] The Unicorn Innovation Model explained [13:42] The three leadership types: Visionizers, Strategizers, and Mobilizers [18:30] How to identify your unique leadership type [23:15] The shadow side of each leadership type [27:10] Why the "visionary vs. integrator" model is broken [31:15] Creating flexible team structures that support innovation Here are the resources mentioned in the show: Unicorn Team book: https://unicornteambook.com Follow Jennifer Kem on Instagram: https://instagram.com/jennifer.kem Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. Click here to review the show on Apple podcast or your favorite platform Select “Ratings and Reviews” and “Write a Review” Share your favorite insights and inspirations If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere. xo, Tracy Matthews Follow on Social: Follow @Flourish_Thrive on Instagram Follow @iamtracymatthews Instagram Follow Flourish & Thrive Facebook…
1 Episode #525: The Power of Authentic Video: How to Create Content to Build a Magnetic Brand on Instagram 43:37
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Play Later Play Later Lists Like LikedPosting your heart out on Instagram but only getting likes and comments instead of sales? Let's fix that! In this episode, I'm bringing in my "video bestie" Stephanie Dorworth who's going to blow your mind with her approach to authentic video content that actually converts. We dive into Stephanie's incredible journey from analytical physical therapist to creative videography queen, and she shares exactly how she 4x'd her business by ditching trends and embracing originality. Get ready for game-changing strategies to create magnetic content that people remember and shop from, plus super practical tips for capturing that scroll-stopping B-roll that turns viewers into buyers! In this episode, you'll learn: [4:25] Why video is the most powerful sales tool you're probably not using to its full potential [12:01] Stephanie's ABC formula for creating standout content that viewers remember and shop from [17:41] How Stephanie 4x'd her business when she stopped following trends and started creating original content [26:10] Practical tips for capturing scroll-stopping B-roll that converts viewers into buyers [35:08] How to batch-shoot content efficiently so you can be consistent without burning out Here are the resources mentioned in the show: Insta Sales Machine program: flourishthriveacademy.com/InstaSalesMachine Stephanie's website: sunnycreatorco.com Follow Stephanie on Instagram: @stephdorworth Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. Click here to review the show on Apple podcast or your favorite platform Select “Ratings and Reviews” and “Write a Review” Share your favorite insights and inspirations If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere. xo, Tracy Matthews Follow on Social: Follow @Flourish_Thrive on Instagram Follow @iamtracymatthews Instagram Follow Flourish & Thrive Facebook…
1 Episode #524: Trusting Your Inner Knowing: Unlocking Source Magic in Reinvention with Darla LeDoux 50:48
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Play Later Play Later Lists Like LikedHey creative souls! That feeling in your gut when you KNOW something needs to change in your business but can't quite put your finger on what? That's your magic talking! In this episode, I'm chatting with my amazing friend Darla LeDoux (chemical engineer turned transformation queen!) about tapping into your intuition to guide your next big move. We dive into her mind-blowing Source Magic methodology and get real about why forcing yourself to stay in misalignment is the REAL risk to your business. If you've been feeling that creative spark dimming or wondering "what's next?" for your brand, this conversation is your permission slip to trust that inner voice and make your reinvention absolutely fabulous! In this episode, you'll learn: [07:09] Darla's journey from chemical engineer to transformational coach [12:28] Understanding the connection between intuition and Source Magic [22:50] The six types of Source Magic and how to identify yours [36:37] How to access your inner knowing when everything feels fuzzy [40:03] Navigating the discomfort of reinvention without getting stuck [42:44] Why your business needs to serve YOU (not the other way around) Here are the resources mentioned in the show: Learn more about The Art of Reinvention: tracymatthews.com/artofreinvention Discover your Source Magic type: sourcedexperience.com/quiz Follow Darla LeDoux on Instagram: Instagram.com/darlaledoux Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. Click here to review the show on Apple podcast or your favorite platform Select “Ratings and Reviews” and “Write a Review” Share your favorite insights and inspirations If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere. xo, Tracy Matthews Follow on Social: Follow @Flourish_Thrive on Instagram Follow @iamtracymatthews Instagram Follow Flourish & Thrive Facebook…
1 Episode #523: The Art of Reinvention: Tracy's Interview With Cathy Heller 44:21
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Play Later Play Later Lists Like LikedEver feel like you've outgrown your business or creative identity? You're not alone! In this special feed drop from my conversation with Cathy Heller on her Abundant Ever After podcast, we get real about what it takes to reinvent yourself without burning everything to the ground. I open up about my own five reinventions, share why most people get stuck in the "what's next?" phase, and reveal my three-step framework for turning your natural genius into profitable offers. If you've been feeling that pull toward something bigger or more aligned with who you're becoming, this episode is your permission slip to make that leap. Here are the key insights from our conversation: [7:20] How to recognize when it's time to reinvent yourself and why getting clarity is the essential first step [15:56] Why identity upgrades feel uncomfortable but are necessary for true evolution [19:53] The counterintuitive way to discover your genius zone (hint: it's what comes easiest to you) [31:56] How to turn your natural gifts into profitable offers by communicating the transformation, not just the features [43:07] Why building your authority starts from within and requires self-trust before external validation Here are the resources mentioned in the show: The Art of Reinvention The Reinvention Brainstorm Workshop Cathy Heller's Abundant Ever After Podcast Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. Click here to review the show on Apple podcast or your favorite platform Select “Ratings and Reviews” and “Write a Review” Share your favorite insights and inspirations If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere. xo, Tracy Matthews Follow on Social: Follow @Flourish_Thrive on Instagram Follow @iamtracymatthews Instagram Follow Flourish & Thrive Facebook…
1 Episode #522: The Power of Your Story: How She Channels the Narrative You Didn’t Know You Had 49:28
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Play Later Play Later Lists Like Liked"When was the last time you truly felt ALIVE in your business?" That's the question that sparked one of the most powerful conversations I've ever had on this podcast. My guest Chantelle Adams (speaking coach turned energy healer) left me in tears when she channeled my brand story LIVE on the show - revealing how abandoning my creativity as a teenager impacted my entire business journey! If you've been feeling burnt out, stuck, or disconnected from your work despite "success" on paper, this episode might just be the permission slip you need to follow your creative intuition again. In this episode, you'll learn: [3:15] The concept that "energy precedes words" and how connecting energetically transforms your storytelling [9:25] How major life transitions can become powerful catalysts for business reinvention [18:42] What "timeline transmutation" is and how changing your narrative can heal business blocks [27:30] Why abandoning your creativity for others' definition of success leads to burnout [36:15] A live demonstration of Chantelle channeling my brand story (grab tissues for this part!) Here are the resources mentioned in the show: Join my FREE Reinvention Brainstorm Session Art of Reinvention Program Connect with Chantelle: Website: ChantelleAdams.com Instagram: @chantellespeaks Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. Click here to review the show on Apple podcast or your favorite platform Select “Ratings and Reviews” and “Write a Review” Share your favorite insights and inspirations If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere. xo, Tracy Matthews Follow on Social: Follow @Flourish_Thrive on Instagram Follow @iamtracymatthews Instagram Follow Flourish & Thrive Facebook…
1 Episode #521: Expanding Your Business (and Yourself) Beyond Your Current Reality–Navigating Growth During Tough Times 37:08
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Play Later Play Later Lists Like LikedWhat if the challenges you're experiencing right now aren't roadblocks, but signs that expansion is right around the corner? In this episode, I explore why the discomfort you're feeling in your business might actually be the catalyst for your next level of growth. I share my personal journey of reinvention and break down the three critical phases of business expansion: desire, dissatisfaction, and certainty. If you're a creative entrepreneur ready to scale beyond your comfort zone but feeling stuck, this episode will give you the mindset shifts and practical strategies you need to navigate growth—even during tough times. In this episode, you'll learn: [4:28] Why expansion requires you to become someone you're not today and how to embrace that evolution [11:07] The three-step process to navigate any business transformation: desire, dissatisfaction, and certainty [20:42] How my personal journey from jewelry designer to yoga teacher laid the foundation for greater impact [25:38] Why your current support system might not serve your expanded vision and how to find the right community [29:12] Practical strategies to shift your environment, upgrade your mindset, and take aligned action for growth Here are the resources mentioned in the show: Join my FREE Reinvention Brainstorm Session Art of Reinvention Program Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. Click here to review the show on Apple podcast or your favorite platform Select “Ratings and Reviews” and “Write a Review” Share your favorite insights and inspirations If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere. xo, Tracy Matthews Follow on Social: Follow @Flourish_Thrive on Instagram Follow @iamtracymatthews Instagram Follow Flourish & Thrive Facebook…
1 Episode #520: Why Ignoring Your Need for Change Could Cost You the Future You Deserve 22:17
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Play Later Play Later Lists Like LikedThat moment when you feel a pull toward something greater, but can't quite put your finger on what's next? I've been there too. In this heart-to-heart conversation, I'm opening up about the transformational journey of reinvention and what happens when we listen to (or ignore) that quiet voice calling us to change. Drawing from my own experiences with pivots and transformations, I share the emotional and practical sides of embracing change in your creative business. We'll explore why surrounding yourself with the right community can make all the difference and how to take those first brave steps even when the path isn't clear yet. In this episode, you'll learn: [1:42] The unmistakable signs you're being called to business reinvention [7:15] How emotional triggers signal it's time for change in your creative business [9:30] Why accountability and community accelerate successful transformation [12:45] Practical strategies to overcome fear and take your first courageous steps [16:20] How to bridge the financial gap during your business pivot Here are the resources mentioned in the show: Join my FREE Reinvention Brainstorm Session Art of Reinvention Program Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. Click here to review the show on Apple podcast or your favorite platform Select “Ratings and Reviews” and “Write a Review” Share your favorite insights and inspirations If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere. xo, Tracy Matthews Follow on Social: Follow @Flourish_Thrive on Instagram Follow @iamtracymatthews Instagram Follow Flourish & Thrive Facebook…
1 Episode #519: Jason Almost Broke Up With Me—Here’s Why 22:42
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Play Later Play Later Lists Like Liked"Tracy, I thought you were having an affair with someone else, but I realized you're having an affair on me with your business." Ouch! Those words from Jason hit me like a ton of bricks and almost ended our relationship. In this raw and personal episode, I'm getting super vulnerable about how ignoring my creative evolution led to burnout, depression, and nearly cost me the love I'd been waiting for my entire life. If you've ever felt that tug toward something bigger but stayed stuck because of fear, obligation, or comfort—this one's for you, friend. Consider this your permission slip to follow that creative calling before life forces you to change in ways you didn't choose. In this episode, you'll learn: [2:40] How my relationship with Jason almost ended because I was having "an affair with my business" [7:15] The exact moment I realized I was stuck in a trauma loop that led to burnout [10:32] Why Brené Brown says unexpressed creativity "metastasizes into shame and anger" [13:18] The five hidden costs of ignoring your creative calling and reinvention [17:45] How to move forward into your next chapter without burning everything down Here are the resources mentioned in the show: Reinvention Season Private Podcast Art of Reinvention Program Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. Click here to review the show on Apple podcast or your favorite platform Select “Ratings and Reviews” and “Write a Review” Share your favorite insights and inspirations If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere. xo, Tracy Matthews Follow on Social: Follow @Flourish_Thrive on Instagram Follow @iamtracymatthews Instagram Follow Flourish & Thrive Facebook…
1 Episode #518: 5 Myths That Keep You Stuck in Your Business 31:21
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Play Later Play Later Lists Like LikedFeeling that creative itch for something new? For many jewelry designers and creative entrepreneurs, there comes a point when your business just doesn't excite you anymore. In this episode, I'm breaking down the 5 myths that keep us playing small instead of embracing our next evolution. Drawing from my experience reinventing my business five times, I'll share my proven framework for pivoting powerfully without sacrificing what you've built. If you're craving that creative spark again or sensing it's time for your next chapter, this conversation is exactly what you need right now. In this episode, you'll learn: [02:15] Myth #1: You should be happy with the business you've already created [07:30] Myth #2: You have to have it all figured out before getting started [13:40] Myth #3: Launching something new is too complicated [17:20] Myth #4: Sharing your knowledge will cost your competitive edge [21:05] Myth #5: You don't have the credibility to do what you desire Here are the resources mentioned in the show: Reinvention Season Private Podcast Series The Art of Reinvention Program (Early Bird Pricing Available) Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. Click here to review the show on Apple podcast or your favorite platform Select “Ratings and Reviews” and “Write a Review” Share your favorite insights and inspirations If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere. xo, Tracy Matthews Follow on Social: Follow @Flourish_Thrive on Instagram Follow @iamtracymatthews Instagram Follow Flourish & Thrive Facebook…
1 Episode #516: A Big Change You Should Know About 24:02
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Play Later Play Later Lists Like LikedIn this powerful episode, I'm opening up about a major shift happening at Flourish & Thrive Academy and why creative expansion and reinvention are crucial for your brand's evolution. Drawing from my own journey through five business reinventions, I share why ignoring your creative calling can hold you back from achieving your full potential. If you're feeling the pull toward something bigger but aren't sure how to move forward without burning everything down, this episode is your guide to embracing change with confidence. 🎧 In this episode, you'll discover: [2:15] Why "the magic you seek is in the work you're avoiding" and how this principle can transform your business [7:20] My personal story of hitting rock bottom in NYC and how it led to my biggest breakthrough [12:45] The critical difference between reinvention and starting over (and why it matters for your brand) [15:30] How to recognize when you're ready for creative expansion and what to do next [18:45] The three-step process to evolve your business while keeping your current momentum Here are the resources mentioned in the show: Reinvention Season Private Podcast Series The Art of Reinvention Program (Early Bird Pricing Available) Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. Click here to review the show on Apple podcast or your favorite platform Select “Ratings and Reviews” and “Write a Review” Share your favorite insights and inspirations If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere. xo, Tracy Matthews Follow on Social: Follow @Flourish_Thrive on Instagram Follow @iamtracymatthews Instagram Follow Flourish & Thrive Facebook…
1 Episode #517: How to Know When It's Time For a Pivot 34:06
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Play Later Play Later Lists Like LikedAre you feeling stuck, burned out, or secretly dreaming of a business pivot but afraid to make the leap? As someone who's navigated five major business pivots over three decades, I'm sharing the real talk about when it's time to evolve your business and how to do it without burning everything down. Whether you're considering a slight pivot or a complete reinvention, I'll walk you through the signs it's time for change, how to overcome the most common fears holding you back, and practical strategies to make your transition with confidence. 🎧 In this episode, you'll discover: [2:45] The hidden cost of staying stuck in a business that no longer serves you [8:15] How I navigated five major business pivots over 30 years (including the tough lessons learned) [15:30] Why financial strain shouldn't stop you from making necessary changes [21:55] The truth about "going backwards" to move forward in your business [27:40] Practical strategies to overcome the fear of letting people down during your pivot Here are the resources mentioned in the show: Reinvention Season Private Podcast Series The Art of Reinvention Program (Early Bird Pricing Available) Your Year to Thrive Business Planning Program Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. Click here to review the show on Apple podcast or your favorite platform Select “Ratings and Reviews” and “Write a Review” Share your favorite insights and inspirations If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere. xo, Tracy Matthews Follow on Social: Follow @Flourish_Thrive on Instagram Follow @iamtracymatthews Instagram Follow Flourish & Thrive Facebook…
1 Episode #515: Smart Tax Planning Strategies for Your Jewelry Business: Expert Tips to Save Money This Year 43:29
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Play Later Play Later Lists Like LikedLet's talk about everyone's favorite topic (just kidding!) - taxes! I've brought my friend and financial expert Amanda Handquist onto the show to break down six brilliant tax strategies that could save you serious money this year. Whether you're still trying to figure out if you should be an LLC or S-Corp, or wondering if you can really write off your home office (hint: yes!), we're diving into all the details you need to know. Plus, I'm getting real about my own IRS audit experiences and sharing what I learned the hard way so you don't have to! Here's what you'll learn in this value-packed episode: [2:45] The must-know tax write-offs you might be missing (and yes, they're totally legit!) [12:35] The real deal on when to level up from LLC to S-Corp (it's not as scary as you think) [18:20] How to use the Augusta Rule to your advantage (this one's a game-changer for home-based businesses) [22:15] Smart ways to get your family involved in your business (and save on taxes while doing it) [27:40] Retirement planning strategies that help you keep more of your hard-earned money Here are the resources mentioned in the show: The Jewelry Brand Makeover Masterclass: flourishthriveacademy.com/makeover Laying the Foundation Program: flourishthriveacademy.com/LTF Connect with Amanda: Website: www.fitwealthadvisors.com Instagram: @thefitfinancial_ Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. Click here to review the show on Apple podcast or your favorite platform Select “Ratings and Reviews” and “Write a Review” Share your favorite insights and inspirations If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere. xo, Tracy Matthews Follow on Social: Follow @Flourish_Thrive on Instagram Follow @iamtracymatthews Instagram Follow Flourish & Thrive Facebook…
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Thrive By Design: Marketing and Growth Strategies For Jewelry and Luxe Product Brands
1 Episode #514: Your Website Copy and Brand Voice Messaging Makeover with Megan Kachigan 34:15
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Play Later Play Later Lists Like LikedAre you ready to turn casual browsers into loyal, high-paying customers? In this episode, I sit down with copywriting expert Megan Kachigan to reveal how the right brand messaging can transform your jewelry business. We dive deep into why your website copy matters more than you think, how to tap into the emotional drivers that make people buy, and practical ways to make your brand voice stand out in a crowded market. Whether you're struggling with website conversions or just want to level up your brand messaging, this episode is packed with actionable strategies to help you connect with your dream clients. 🎧 In this episode, you'll discover: [1:49] The power of emotional drivers in jewelry sales and why features alone don't sell [7:20] How to conduct effective market research to understand your ideal client [9:37] Essential website copy elements that convert browsers into buyers [17:41] Smart ways to use AI in your copywriting (and when to avoid it) [21:55] Practical tips for telling your brand story authentically Here are the resources mentioned in the show: The Jewelry Brand Makeover Masterclass: flourishthriveacademy.com/makeover Laying the Foundation Program: flourishthriveacademy.com/LTF Megan's Free Website Copy Audit: megankachigan.com/free-audit Copy Critique Club: megankachigan.com/ccc Copywriting For Coaches Podcast: Apple Podcasts Link Connect With Megan: Website: megankachigan.com Instagram: @megankachigan Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. Click here to review the show on Apple podcast or your favorite platform Select “Ratings and Reviews” and “Write a Review” Share your favorite insights and inspirations If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere. xo, Tracy Matthews Follow on Social: Follow @Flourish_Thrive on Instagram Follow @iamtracymatthews on Instagram Follow Flourish & Thrive Facebook…
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Thrive By Design: Marketing and Growth Strategies For Jewelry and Luxe Product Brands
1 Episode #513: 5 Ways to Upgrade Your Jewelry Brand to Grow Your Sales in 2025 24:27
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Play Later Play Later Lists Like LikedIf your jewelry sales aren't where you want them to be, you're probably thinking you need to work harder - but that's not the answer. In this episode, I share my proven 5-point audit system to help you identify what's holding your business back and create a strategic plan for growth. Whether you're stuck at a sales plateau, struggling with inconsistent revenue, or just ready to take your successful brand to the next level, I'll walk you through exactly how to assess your audience, messaging, marketing, pricing, and energy to unlock predictable sales growth. What You'll Learn: [1:49] Why working harder isn't the answer to growing your jewelry business [7:20] How to know if your brand needs a makeover (and what to do about it) [9:37] The key metrics that reveal if you're truly connecting with your ideal customers [15:56] Why many 6-figure jewelry brands still struggle to pay themselves [19:53] How to audit your brand's energy and align it with your 2025 goals Here are the resources mentioned in the show: Save your spot for the Jewelry Brand Makeover Bootcamp Laying The Foundation Program Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. Click here to review the show on Apple podcast or your favorite platform Select “Ratings and Reviews” and “Write a Review” Share your favorite insights and inspirations If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere. xo, Tracy Matthews Follow on Social: Follow @Flourish_Thrive on Instagram Follow @TracyMatthewsNY Instagram Follow Flourish & Thrive Facebook…
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Thrive By Design: Marketing and Growth Strategies For Jewelry and Luxe Product Brands
1 Episode #512: Key Trends For Scaling Your Brand in 2025 – Ins and Outs Edition 32:31
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Play Later Play Later Lists Like Liked2025 is calling, and it's time to leave outdated business practices behind! In this game-changing episode, I'm revealing the essential INs and OUTs for scaling your creative business this year. From authenticity-driven growth to strategic marketing moves, discover what's working now and what needs to go. Plus, learn why Pinterest traffic might be your secret weapon for organic growth in 2025. Key Moments: [05:30] The shift from faking it to authentic business growth - moving beyond the polished persona [12:45] Why investing in yourself isn't optional and betting on your growth [18:35] The rise of in-person masterminds and community building in 2025 [21:15] Marketing evolution: Why story-driven carousels are replacing single product photos [27:40] The power of Pinterest for organic traffic growth and lead generation Here are the resources mentioned in the show: FREE MASTERCLASS: Transform your ideas into action - save your spot for "Your Best Year Yet" FEATURED PROGRAM: Get my complete blueprint for business success in 2025 - Join Your Year to Thrive. Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. Click here to review the show on Apple podcast or your favorite platform Select “Ratings and Reviews” and “Write a Review” Share your favorite insights and inspirations If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere. xo, Tracy Matthews Follow on Social: Follow @Flourish_Thrive on Instagram Follow @TracyMatthewsNY Instagram Follow Flourish & Thrive Facebook…
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Thrive By Design: Marketing and Growth Strategies For Jewelry and Luxe Product Brands
1 Episode #511: My Word of the Year Plus How to Choose One That Supports Your Vision 31:47
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Play Later Play Later Lists Like LikedEver feel stuck between million-dollar ideas and actual execution? In this powerful New Year episode, I'm sharing my personal journey through 2024's challenges and revealing how choosing "overflow" as my word for 2025 is shaping my vision for exponential growth. I dive deep into why creating a vibrant vision isn't just about business goals – it's about designing a life you love and letting your business support that dream. Whether you're ready for a complete reinvention or simply seeking clarity for the year ahead, this episode delivers actionable insights on turning your creative vision into reality. In this episode, you'll discover: [03:15] The unexpected truth about business transformation and why upgrades often feel painful before breakthrough [12:30] How to create a vision that actually supports your life (not just your business) [17:41] The crucial connection between emotional alignment and financial success [25:20] Why simplifying your business model leads to sustainable growth [42:15] My framework for creating a vibrant vision that transforms ideas into reality Here are the resources mentioned in the show: Save your spot for my FREE Masterclass "Your Best Year Yet!" : flourishthriveacademy.com/bestyearmasterclass Join the ‘Your Year to Thrive’ Program: flourishthriveacademy.com/thrive Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. Click here to review the show on Apple podcast or your favorite platform Select “Ratings and Reviews” and “Write a Review” Share your favorite insights and inspirations If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere. xo, Tracy Matthews Follow on Social: Follow @Flourish_Thrive on Instagram Follow @TracyMatthewsNY Instagram Follow Flourish & Thrive Facebook…
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Thrive By Design: Marketing and Growth Strategies For Jewelry and Luxe Product Brands
1 Episode #510: 10 Lessons I Learned in 2024 That I'm Bringing Into 2025 42:53
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Play Later Play Later Lists Like LikedIn this transformative episode, I'm sharing my most powerful business and personal growth lessons from 2024 that are completely reshaping how I'm approaching success in 2025. From my journey of embracing "hummingbird moments" to creating "boring money" strategies, these intimate insights will help you align your creative business with your true calling while maximizing your growth potential. If you're feeling stuck in your current business model or ready for reinvention like I was, these lessons will help you create a more intentional and profitable creative business in the new year. 🎯 Episode Highlights: [1:49] The power of recognizing signs you're on the right path [6:01] Why your mindfulness routine is non-negotiable for success [12:01] How receiving compliments relates to receiving abundance [17:41] The critical difference between willfulness and willingness [24:54] Creating "boring money" systems for sustainable growth Here are the resources mentioned in the show: Your Year to Thrive Program: www.flourishthriveacademy.com/thrive Wealthy Creative Audios: www.flourishthriveacademy.com/wealthy-creative-audios/ Free Masterclass: www.flourishthriveacademy.com/bestyearmasterclass Join the waitlist for The Art of Reinvention Program: www.flourishthriveacademy.com/artofreinvention Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. Click here to review the show on Apple podcast or your favorite platform Select “Ratings and Reviews” and “Write a Review” Share your favorite insights and inspirations If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere. xo, Tracy Matthews Follow on Social: Follow @Flourish_Thrive on Instagram Follow @TracyMatthewsNY Instagram Follow Flourish & Thrive Facebook…
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Thrive By Design: Marketing and Growth Strategies For Jewelry and Luxe Product Brands
1 Episode #509: 10 Questions to Ask Yourself to Create an Inspiring Vision for 2025 27:21
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Play Later Play Later Lists Like LikedReady to transform your scattered creative ideas into a strategic roadmap for 2025? In this powerful episode of Thrive by Design, I share 10 transformative questions from my Creative Vision Roadmap - Create Your 2025 Success Story - that will help you create an inspiring vision while avoiding burnout and overwhelm. Whether you're coming off a challenging 2024 or ready to level up your creative business, these thought-provoking prompts will help you align your business goals with your dream lifestyle. In this episode, you’ll learn: [2:45] Why 2024 was challenging for many small business owners and how to shift your mindset [7:20] The power of creating a clear vision before strategic planning [12:35] How letting go of what's not serving you creates space for growth [16:50] Practical steps to redesign your business around your ideal lifestyle [21:30] Creating a legacy through customer impact and business transformation Here are the resources mentioned in the show: Free Creative Vision Roadmap - Create Your 2025 Success Story : flourishthriveacademy.com/visionroadmap Your Year to Thrive Program: flourishthriveacademy.com/thrive Free Masterclass - Your Best Year Yet! flourishthriveacademy.com/bestyearmasterclass Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. Click here to review the show on Apple podcast or your favorite platform Select “Ratings and Reviews” and “Write a Review” Share your favorite insights and inspirations If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere. xo, Tracy Matthews Follow on Social: Follow @Flourish_Thrive on Instagram Follow @TracyMatthewsNY Instagram Follow Flourish & Thrive Facebook…
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Thrive By Design: Marketing and Growth Strategies For Jewelry and Luxe Product Brands
1 Episode #508: Too Much: A Guide to Breaking the Cycle of High Functioning Co-Dependency with Terri Cole 39:15
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Play Later Play Later Lists Like LikedAre you the capable, high-achieving creative entrepreneur who's always solving everyone else's problems? Licensed psychotherapist Terri Cole reveals why this "high functioning codependency" might be creating an invisible ceiling in your business growth. Learn practical strategies for breaking free from over-functioning, setting healthy boundaries, and building a more sustainable creative business. Discover why being "great in a crisis" might actually be holding you back and how to transform your relationships without sacrificing your success. In this episode, you'll discover: [4:25] The surprising signs of high functioning codependency in creative entrepreneurs [8:15] Why being everyone's problem solver is damaging your business growth [12:30] How to break free from the auto-advice giving habit [15:45] The unexpected connection between hyper-independence and business limitations [21:10] Practical steps for setting boundaries without damaging relationships Here are the resources mentioned in the show: Get Terri's Book “ Too Much: A Guide to Breaking the Cycle of High-Functioning Codependency : Free HFC Toolkit Join Terri's Membership Connect with Terri: Instagram: @terricole Website: terricole.com Podcast: The Terry Cole Show Special Offers: FREE MASTERCLASS: Your Best Year Yet!: Turn Your Abundant Ideas Into a Simple to Execute Business Plan That Supports Your Dream Life (Without the Overwhelm or Burnout)! Watch now: flourishthriveacademy.com/bestyearmasterclass Your Year to Thrive Program: flourishthriveacademy.com/thrive Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. Click here to review the show on Apple podcast or your favorite platform Select “Ratings and Reviews” and “Write a Review” Share your favorite insights and inspirations If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere. xo, Tracy Matthews Follow on Social: Follow @Flourish_Thrive on Instagram Follow @TracyMatthewsNY Instagram Follow Flourish & Thrive Facebook…
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Thrive By Design: Marketing and Growth Strategies For Jewelry and Luxe Product Brands
1 Episode #507: Energetic Evaluation to Leave What Isn't Working Behind in 2024 28:29
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Play Later Play Later Lists Like LikedHow’s your energy, M’dear? More importantly, is your current energetic vibe aligned with the version of you that you want to bring into 2025? If not, it might be time for an energy evaluation. Your energy is the frequency that will attract or detract from the goals you’re calling for. In this powerful episode, I share how to identify energy drains, release what isn't serving you, and align your business with your highest vibration. 🎯 Episode Highlights: [1:49] The #1 reason your big ideas aren't materializing (and how to change that) [7:20] How to identify and release energy-draining activities from your business [15:56] Why cluttered spaces create cluttered results in your business [19:53] Practical steps to raise your vibration and realign your business [24:54] Essential boundary-setting techniques for creative entrepreneurs Here are the Resources mentioned on the Show: Your Year to Thrive Program: flourishthriveacademy.com/thrive Your Best Year Yet Masterclass: Turn Your Abundant Ideas Into a Simple to Execute Business Plan That Supports Your Dream Life (Without the Overwhelm or Burnout)! flourishthriveacademy.com/bestyearmasterclass The Art of Reinvention Program Waitlist: DM @tracymatthewsny to join the Waitlist Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. Click here to review the show on Apple podcast or your favorite platform Select “Ratings and Reviews” and “Write a Review” Share your favorite insights and inspirations If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere. xo, Tracy Matthews Follow on Social: Follow @Flourish_Thrive on Instagram Follow @TracyMatthewsNY Instagram Follow Flourish & Thrive Facebook #JewelryBusiness #CreativeEntrepreneur #BusinessPlanning #EnergeticAlignment #BusinessSuccess #JewelryDesigner #2025Planning…
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Thrive By Design: Marketing and Growth Strategies For Jewelry and Luxe Product Brands
1 Episode #506: The Key to More Creativity, Abundance, and Flow with Cathy Heller 53:12
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Play Later Play Later Lists Like LikedI heard something once: if you don’t even know how to receive a compliment, how do you expect to receive abundance or sales in your business? This blew my mind because so many people are blocking their ability to receive - even a compliment, no less great financial success in their business. Enter Cathy Heller, my brilliant friend who is an expert on receiving abundance by turning your frequency dial up to the frequency of whatever you desire. She just wrote a “future” bestseller called Abundant Ever After: Tools For Creating a Life of Prosperity and Ease. We had a fantastic conversation about how creative entrepreneurs can tap into their natural abundance and flow. Discover why manifestation isn't about attraction but receptivity, and learn practical techniques to unlock your creative potential while building a thriving business. Key moments from this episode: [1:48] How the law of receptivity differs from the law of attraction [6:01] Understanding flow state and how to access it naturally [17:41] Why emotional well-being directly impacts your financial success [31:56] Breaking free from toxic mindsets and limiting beliefs [48:30] Practical exercises for maintaining creative flow Here are the resources mentioned in the show: Abundant Ever After by Cathy Heller: https://cathyheller.com/book Your Best Year Yet Masterclass: Turn Your Abundant Ideas Into a Simple to Execute Business Plan That Supports Your Dream Life (Without the Overwhelm or Burnout)! flourishthriveacademy.com/bestyearmasterclass Your Year to Thrive Course: flourishthriveacademy.com/thrive Connect with Cathy: Instagram: @cathyheller Podcast: Abundant Ever After Website: cathyheller.com Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. Click here to review the show on Apple podcast or your favorite platform Select “Ratings and Reviews” and “Write a Review” Share your favorite insights and inspirations If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere. xo, Tracy Matthews Follow on Social: Follow @Flourish_Thrive on Instagram Follow @TracyMatthewsNY Instagram Follow Flourish & Thrive Facebook…
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Thrive By Design: Marketing and Growth Strategies For Jewelry and Luxe Product Brands
1 Episode #505: Make 2025 Your Year to Thrive! Here's How 18:35
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Play Later Play Later Lists Like LikedWhat if creating your business plan for 2025 was actually fun and inspiring? Well, it can be! If you need help to turn your creative vision into a profitable business strategy with an executable business plan, you're not alone. When I started my business, I wrote a 35-page business plan that took months to complete. Guess what? I never looked at it again. Why? Because it was complicated and uninspiring! In today’s episode of Thrive by Design, I break down my step-by-step annual planning process into SIX actionable steps. 🎧 In this episode, you'll discover: [2:15] Why traditional business planning often fails creative entrepreneurs [4:30] The complete EVOLVE methodology breakdown for strategic growth [7:45] How to create a vision that drives both profit and fulfillment [10:20] Practical steps to upgrade your business identity and overcome limiting beliefs [12:55] Key metrics to track for inevitable success in 2025 Here are the resources mentioned in the show: Your Year to Thrive Program: flourishthriveacademy.com/thrive Save your seat for the Masterclass - Your Best Year Yet!: Turn Your Abundant Ideas Into a Simple to Execute Business Plan That Supports Your Dream Life (Without the Overwhelm or Burnout)! flourishthriveacademy.com/bestyearmasterclass Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5-star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. Click here to review the show on Apple podcast or your favorite platform Select “Ratings and Reviews” and “Write a Review” Share your favorite insights and inspirations If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere. xo, Tracy Matthews Follow on Social: Follow @Flourish_Thrive on Instagram Follow @TracyMatthewsNY Instagram Follow Flourish & Thrive Facebook #JewelryBusiness #CreativeEntrepreneur #BusinessPlanning #2025Planning #SmallBusinessSuccess…
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Thrive By Design: Marketing and Growth Strategies For Jewelry and Luxe Product Brands
1 Episode #504: Something Amazing is About to Happen with Peter Kell 47:55
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Play Later Play Later Lists Like LikedTransform your entrepreneurial journey through the power of manifestation and identity shifts! Join me as I talk with serial entrepreneur Peter Kell, who turned 7 failed businesses into $110M+ in sales through a revolutionary approach to spiritual laws and success mindset. Discover how shifting from a "struggling entrepreneur" to embodying your successful future self can revolutionize your jewelry business. Peter shares his powerful journaling method, manifestation techniques, and a fresh interpretation of ancient wisdom that will change how you approach business growth. 🎯 Episode Highlights: [05:12] The identity shift that changed everything [12:35] Understanding spiritual laws for business success [25:30] A game-changing interpretation of the 10 Commandments [32:15] The Something Amazing Journal Method revealed [38:20] Daily practices for maintaining abundance consciousness Resources Mentioned: Get Peter's book "Something Amazing is About to Happen" Try Genius.ai for content creation: https://genius.ai Shop Something Amazing clothing: https://somethingamazing.co 🎁 Special Offers: FREE Sales on Repeat Private Podcast: https://www.flourishthriveacademy.com/secretpodcast/ Train Your Customers to Buy Online (50% off): https://www.flourishthriveacademy.com/tyc/ Connect with Peter: Instagram: @PeterKell Website: https://peterkell.com Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. Click here to review the show on Apple podcast or your favorite platform Select “Ratings and Reviews” and “Write a Review” Share your favorite insights and inspirations If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere. xo, Tracy Matthews Follow on Social: Follow @Flourish_Thrive on Instagram Follow @TracyMatthewsNY Instagram Follow Flourish & Thrive Facebook…
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Thrive By Design: Marketing and Growth Strategies For Jewelry and Luxe Product Brands
1 Episode #503: What's Working Now on Instagram to Grow Your Audience and Sales with Keisha Leilani 42:25
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Play Later Play Later Lists Like LikedReady to transform your jewelry brand's Instagram presence? In this game-changing episode, Instagram growth expert Keisha Leilani reveals how she organically grew from 0 to 55,000 followers and shares the exact strategies working NOW on Instagram. Learn the three types of content every jewelry brand needs, discover Instagram's newest engagement-boosting features, and get actionable tips for turning followers into buyers - all without spending hours on the app. 🎯 Episode Highlights: [3:15] How Keisha built a 55K+ following with zero paid ads [12:01] The three-content framework that drives engagement and sales [19:53] Story hooks that make followers stop scrolling and buy [24:54] Instagram's latest features you need to start using today [31:56] Time-saving strategies to boost engagement without burnout Here are the resources mentioned in the show: Connect with Keisha on Instagram @keisha_leilani FREE RESOURCE: Download "Sales on Repeat" - our new private podcast series designed to help jewelry brands attract high-quality buyers and build customer loyalty. Get it at flourishthriveacademy.com/secretpodcast SPECIAL OFFER: Transform your website into a sales machine with our Train Your Customers to Buy Online program - now 50% off for Black Friday! Visit flourishthriveacademy.com/tyc Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5-star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. Click here to review the show on Apple podcast or your favorite platform Select “Ratings and Reviews” and “Write a Review” Share your favorite insights and inspirations If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere. xo, Tracy Matthews Follow on Social: Follow @Flourish_Thrive on Instagram Follow @TracyMatthewsNY Instagram Follow Flourish & Thrive Facebook…
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Thrive By Design: Marketing and Growth Strategies For Jewelry and Luxe Product Brands
1 Episode #502: How to Pitch Jewelry Gift Guides - It's Not Too Late! with Gloria Chou 38:02
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Play Later Play Later Lists Like LikedWant to get your jewelry featured in top gift guides without spending thousands on PR? Award-winning PR strategist Gloria Chou reveals her proven CPR method for pitching gift guides that actually get responses. Learn why you don't need a massive following or previous press coverage to land features in major publications, plus discover how to find the right editors and build lasting media relationships that lead to repeat coverage. In this episode, you'll learn: • [2:15] Why your Instagram following doesn't matter (and what editors really care about) • [5:30] The exact formula for writing pitches that get opened and read • [12:45] How to find editors' contact information for free • [18:20] The right way to follow up without being annoying • [25:40] Understanding affiliate links and modern PR opportunities Resources Mentioned: • Google News Alerts - google.com/alerts • Help a Reporter Out (HARO) - helpareporter.com • Mail Track for Gmail - mailtrack.io • Follow #journorequest on X (Twitter) and LinkedIn • Sub Stack Newsletter Writers: - Trae Bodge - traebodge.substack.com - Aly Walansky - alywalansky.substack.com Sponsored By: Transform occasional buyers into devoted collectors with our FREE Sales on Repeat private podcast series. Get instant access at flourishthriveacademy.com/secretpodcast Transform your in-person jewelry sales into a thriving online business with our Train Your Customers to Buy Online Home Study program. Learn more at flourishthriveacademy.com/TYC Connect with Gloria: Website: gloriachoupr.com Instagram: @gloriachoupr Free PR Masterclass: gloriachoupr.com/masterclass Connect with Tracy: Instagram: @tracymatthewsny Facebook: @FlourishThriveAcademy TikTok: @flourish_thrive Buy The Desired Brand Effect: desiredbrandeffect.com Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. Click here to review the show on Apple podcast or your favorite platform Select “Ratings and Reviews” and “Write a Review” Share your favorite insights and inspirations…
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Thrive By Design: Marketing and Growth Strategies For Jewelry and Luxe Product Brands
1 Episode #501: Desired Brand Effect Book Turns Three + Your Desired Sharing Proposition 37:26
37:26 Play Later Play Later Lists Like Liked37:26
Play Later Play Later Lists Like LikedI published the Desired Brand Effect 3 years ago this week, and thanks to you it not only became a bestseller - but helped many jewelry brands finally find their brand voice and raise themselves above the competition. (Haven’t read it yet? Buy it here) One common request I get is for a workbook that goes along with the book and makes it easier to implement all the life-changing advice. So today I’m happy to announce the Desired Sharing Proposition Brand Guidelines. Today’s podcast episode is all about what you need to know to create your Desired Brand Effect, fill out your Brand Guidelines, and start making those sales! In this episode, you’ll learn: [01:04] 3-Year Bestselling Book Anniversary + Desired Brand Effect Guide [03:00] Why I wrote the Desired Brand Effect [04:08] Stand out and create raving fans with your Desired Sharing Proposition - Your USP on 🔥 [07:57] Core Crossover Values - Communicate how your business’s core values align with your customers’ [10:11] Accountability - Eliminate excuses and take responsibility for your business’s success [12:50] Your Brand Story - Making your customers the focus of your story [14:54] Emotional connection - what makes jewelry customers buy more [16:07] Visual Identity - how your band creates an experience for your customer [18:20] Brand Alignment - what separates the brands that work from the brands that don’t [24:52] Dive Deeper - ways to really get to know your customers and what they are looking for [28:51] Common branding mistakes to avoid [29:41] Quick wins you can implement today Here are the resources mentioned in the show: Buy My Bestselling Book: The Desired Brand Effect (3-Year Anniversary!) Buy the Desired Sharing Proposition Brand Guidelines. Subscribe to my ‘Sales on Repeat' Private Podcast Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. Click here to review the show on Apple podcast or your favorite platform Select “Ratings and Reviews” and “Write a Review”…
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Thrive By Design: Marketing and Growth Strategies For Jewelry and Luxe Product Brands
1 Episode #500: Your Setback is Fuel For Your Comeback! 35:32
35:32 Play Later Play Later Lists Like Liked35:32
Play Later Play Later Lists Like Liked500 Episodes! Wow - what a milestone! Whether you’ve been with me from the beginning or joined somewhere along the way - I want to thank you for joining me every week, putting in your earbuds, and going on this adventure together! To celebrate - this episode is all about reinventing ourselves. We all grow and go through changes in our lives - and often the most troubling times are the ones that push us through to the next level. This really hit home for me as I was listening to Amanda Francis, and she said a line I’ll never forget: “Your setback is your comeback.” In today’s episode - I’ll be exploring what that sentence means to me - and how you can use its wisdom to embrace the hard times in your life and become the person you are meant to be! Here’s what’s in this episode: [0:00] I’m giving you the same process that has helped me make millions [1:54] Your Setback is Your Comeback + 500 Episodes!! [3:36] The secret I’ve been hiding for 5 years [7:36] The future of Flourish & Thrive and what it means for you [11:50] Join the JMC, get the beta price forever, and receive other exclusive bonuses and discounts [12:58] 2 personal setbacks that led to who I am today [16:23] What are your setbacks trying to tell you? [21:08] Letting creativity bloom in your life [23:18] Making a comeback plan [26:14] Leveraging your setback lessons [28:28] A friendly reminder: find a supportive community [29:44] Embrace the journey and celebrate with me Here are the resources mentioned in the show: Connect with Tracy on Instagram! Buy Gloci - supports healthy gut and glowing skin Get the Holiday Sales Machine Marketing + Holiday Content Bundle 5-Step Holiday Sales Masterclass Join our JMC Holiday Sales Challenges TODAY! Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. Click here to review the show on Apple podcast or your favorite platform Select “Ratings and Reviews” and “Write a Review”…
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Thrive By Design: Marketing and Growth Strategies For Jewelry and Luxe Product Brands
1 Episode #499: Higher Self Habits with Alessia Citro 53:55
53:55 Play Later Play Later Lists Like Liked53:55
Play Later Play Later Lists Like Liked“Am I willing to consider that I am the type of person who can be a wildly successful entrepreneur?” That question is the first step to building the bridge of belief that will take you from who you are now to the woman you want to be. In today’s episode, Alessia Citro breaks down the process of building Higher-Self Habits starting from building a belief bridge that you can succeed to actualizing that belief using her 5-step Framework for Building Higher-Self Habits. This episode’s rundown: [00:00] Intro [00:42] 5-Step Holiday Sales Masterclass [02:03] Introducing Alicia [04:05] Holiday Content Marketing Bundle [04:59] From Big Tech Corporate Dropout to Self-Made Entrepreneur [11:37] Finding Consistency by Developing Habits: Leaving the boom and bust cycle [13:26] Giving birth to a book: the pregnancy of book writing [15:46] Reaching your Higher Self: Creating a New Identity [19:21] A 5-step framework for Building Higher-Self Habits [22:45] Mitigating Negative Thought Patterns and Maximizing your Potential [32:01] Being Open to Becoming More [34:26] Self-Publishing Your Own book [36:32] Finding balance in business: Creativity, Chaos, Order, and Integration [43:02] Designing Habits that Work: A.C.T.S [48:58] Make your own Audiobook [49:45] Join the JMC Holiday Sales Challenges Here are the resources mentioned in the show: Follow Alessia on Instagram! Buy Alessia’s Book: Higher Self Habits Get the Holiday Sales Machine Marketing + Holiday Content Bundle 5-Step Holiday Sales Masterclass Join our JMC Holiday Sales Challenges TODAY! Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. Click here to review the show on Apple podcast or your…
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Thrive By Design: Marketing and Growth Strategies For Jewelry and Luxe Product Brands
1 Episode #498: 5 Ways to Increase Your Order Value During Your Black Friday Promotion 25:54
25:54 Play Later Play Later Lists Like Liked25:54
Play Later Play Later Lists Like LikedMarketing is hard work. It takes a lot of time and energy to acquire a new customer. And while we wish every customer would become a repeat customer, many just buy once and are never seen again. So what if, instead of putting in a lot more work to acquire another customer, you put in a little more to get a newly acquired customer to spend even more with you than they originally planned? I’m talking about increasing your Average Order Value (AOV). In today’s episode - I share with you 5 Ways to increase your AOV and make a lot more money with only a bit more work. This episode’s rundown: [00:00] My big move! [02:18] Strategies to increase your Average Order Value (AOV) [03:34] Get our Holiday Marketing and Content Bundle with insane FREE bonuses [05:31] Hummingbird Rising: Your setback is your comeback [08:12] Sell 20% more product to each customer on average [11:08] Create a win-win between you and the customer [14:29] Add value and charge more without increasing costs *much* [16:11] Give a shopping experience [18:20] Get your customers to buy now and fall in love with the item [20:23] Make it easy on yourself - let us help you [21:22] Give us feedback and spread the word! Here are the resources mentioned in the show: Join the Holiday Sales Challenge The Holiday Sales Machine Marketing + Content Bundle Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. Click here to review the show on Apple podcast or your favorite platform Select “Ratings and Reviews” and “Write a Review” Share your favorite insights and inspirations If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere. xo, Tracy Matthews Follow on Instagram: Follow @Flourish_Thrive on Instagram…
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Thrive By Design: Marketing and Growth Strategies For Jewelry and Luxe Product Brands
1 Episode #497: How to Navigate Your Jewelry Business During Tough Times – Holiday Edition 1:02:54
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Play Later Play Later Lists Like LikedIf I could solve one business problem for you - what would it be? That’s what Chelsea and I offered our latest 2-day live mastermind attendees who paid $1997 to attend. And you’re in luck - because we recorded a full hour of AMA where Chelsea and I solved their biggest business problems. Get the inside scoop on similar Jewelry businesses to yours and hear our solutions to their biggest business problems. In this jam-packed hour you’ll hear questions and answers for: How to make buying from you so easy that your customers can’t help themselves Give your customers an experience they will remember and come back for again and again Turn your most loyal customers into brand ambassadors and affiliates What to automate and outsource - and what to do yourself And much, much more. Solutions Given: [00:00] Recapping our latest live mastermind event [2:09] The JMC: learn Holiday Promotion Strategies and get accountability [3:08] The 5-Step Holiday Sales Playbook: get the same playbook I use to train my top-tier brands [04:19, 29:36] Marketing in hard times: how to sell ethically when your customers may be struggling financially [08:08, 28:16, 48:39] More than just a customer: what to do to make your customers feel special [10:05, 23:15] Serving your customers: sell more by making it easy [13:00] Email marketing: what happens if my customers unsubscribe? [15:50] CRM: how do I keep track of all my customers’ life events (like anniversaries)? [20:41, 27:33] Automating personalized recommendations: show your customers just what they want to see without spending all your time doing it [31:05, 54:40] Affiliates, ambassadors, and loyalty programs: how to set up and manage them [40:23, 47:38] Automating, Outsourcing, and Migrating: which parts of your business you should handle, which parts you should use technology for, and what you should outsource. Also, how to switch from one platform to another with minimal headaches. [42:30] AI marketing: can I use AI to attract my ideal customers? [50:57] Legal: Can I “poach” customers from other platforms? [58:55] Holiday Content Creation Strategy: 30-day marketing & revenue challenges to make this holiday season your highest grossing ever! [59:37] What’s working right now to give you great results this Holiday Season Here are the resources mentioned in the show:…
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Thrive By Design: Marketing and Growth Strategies For Jewelry and Luxe Product Brands
1 Episode #496: 5-Step Holiday Planning Process Every Jewelry Brand Needs to Execute Now 29:14
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Play Later Play Later Lists Like LikedI know you’re probably swamped this time of year with the holidays right around the corner. It’s easy to lose sight of your goals and get distracted - both professionally and personally - with all the distractions this time of year presents us with. Don’t worry - I’ve got your back! In today’s Thrive By Design episode - I give you my 5-Step Holiday Planning Process that has helped me make millions of dollars in sales and is what I teach the top-tier brands I coach to help them increase their holiday sales year over year. This episode’s rundown: [00:00] Get my 5-step holiday sales playbook masterclass - for free [04:16] Join my upcoming masterminds for 6-7-figure business owners [06:19] Develop your holiday content strategy using my 5-step Holiday Planning process [06:41] Identify your vision and turn it into goals [08:59] Create a strategy that supports your vision [10:39] Break down your strategy into tactics [12:21] Execute your RGAs - Hannah’s story [14:25] Break free from your limiting beliefs with a sales mindset [19:21] Going all in: 7-figures in the rural midwest - Lindsey’s Story [22:27] You’re invited to join the 30-day Holiday Sales Challenge in the JMC Here are the resources mentioned in the show: 5-Step Holiday Sales Playbook Masterclass 30-Day Holiday Marketing Challenge in the Jewelry Marketing Collective Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. Click here to review the show on Apple podcast or your favorite platform Select “Ratings and Reviews” and “Write a Review” Share your favorite insights and inspirations If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere. xo, Tracy Matthews Follow on Instagram: Follow @Flourish_Thrive on Instagram Follow @TracyMatthewsNY Instagram…
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Thrive By Design: Marketing and Growth Strategies For Jewelry and Luxe Product Brands
1 Episode #495: How to Use AI Tools to Pitch Holiday Publicity (and a lot more) with Callan Faulkner 41:40
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Play Later Play Later Lists Like LikedManaging a business can take so much time. Whether you have a team of employees or have to do everything yourself - managing your business probably takes more time than you’d like. Today’s guest Callan Faulkner is an expert on streamlining businesses' operations to maximize their efficiency and productivity. And if you put into practice her advice - you’ll find yourself getting back hours if not whole days every week. This episode’s rundown: [00:00] Intro & introducing Callan Faulkner [04:35] Using AI to make businesses efficient [09:26] AI for web search (hint: do the polar OPPOSITE of Google search) [14:05] Don’t get mistaken for AI: use Claude - the most human-sounding AI model [16:54] Research with confidence: use Perplexity [20:01] Write pitches for PR using Claude [23:24] Why you should spend time training AI (it’s not that hard once you know what “training” really means) [25:31] Make your own CLIFF notes - Notebook LM - reads your pick of 50 books in seconds [28:15] The best way to learn AI to streamline your business [35:26] Latest Updates and Big Changes Here are the resources mentioned in the show: Save your seat for Callan’s FREE AI Masterclass! Join JMC's 30-day Holiday Marketing Strategy Challenge for October Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. Click here to review the show on Apple podcast or your favorite platform Select “Ratings and Reviews” and “Write a Review” Share your favorite insights and inspirations If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere. xo, Tracy Matthews Follow on Instagram: Follow @Flourish_Thrive on Instagram Follow @TracyMatthewsNY Instagram Follow Flour…
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Thrive By Design: Marketing and Growth Strategies For Jewelry and Luxe Product Brands
1 Episode #494: How to Create User Generated Content Viral Videos With Phil Vilk 32:21
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Play Later Play Later Lists Like Liked“I feel like I spend more time on content creation than making Jewelry.” If that line resonated with you - you’re not alone. Creatives often reach out to me expressing that they want to spend more time working on their Jewelry instead of writing, editing, and producing their own marketing content. I heard you loud and clear - so I reached out to Phil Vilk, an agency owner who specializes in marketing with User Generated Content - using your customers instead of yourself for content creation. In this episode, you’ll learn: [0:00] Latest news and announcements [03:23] How Phil went from hating agencies to starting one himself [06:44] What should the customer say to create the best testimonial? [08:38] The ethics and legality of incentivizing customers for testimonials. [09:40] How much should you budget to pay for customer reviews? [12:49] Using JotForm to get the videos, display terms & conditions, and turn reviewers into affiliates [15:00] The 7 elements of a good customer testimonial (including the 1 thing that should Never be in a testimonial) [16:54] Optimal length for a user-generated video [17:41] How do you prep someone to do an unboxing video? [19:02] Editing testimonial videos & compilations [22:07] Scoring customer testimonials and determining compensation [24:05] Advertising strategies if you don’t have the budget to hire an agency [27:14] What it’s like to work with Phil & how to connect with him Here are the resources mentioned in the show: Phil’s website - Creative Launch Follow Phil on Instagram Laying the Foundation - Enroll now (final cohort) Magnetic Marketing Masterclass - Watch on Demand for free Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. Click here to review the show on Apple podcast or your favorite platform Select “Ratings and Reviews” and “Write a Review” Share your favorite insights and inspirations If you haven’t done so yet, make sure that you subscrib…
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Thrive By Design: Marketing and Growth Strategies For Jewelry and Luxe Product Brands
1 Episode #493: How 5 Designers Grew to High Sale Months – Must Listen 1:14:32
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Play Later Play Later Lists Like LikedHow much ROI can you get in ONE year by investing in yourself? Today is a very special episode of Thrive By Design - because I have a panel of women who have all become successful Jewelry business owners in their own right. What they all have in common is that they decided to invest in our Laying The Foundation program, listened to our coaches, worked hard, and achieved amazing results. The panel discussion rundown: [0:00] [News & Announcements / Intro] [4:58] Meet the Panelists and discover the biggest mindset hurdle they overcame [17:12] Erin’s journey from $18k a year to $19k in one month [22:36] Wanda’s business restructuring over the past year and finding clarity about her dream clients [26:00] Lara Miller - breaking through her block, gaining confidence in her pricing, and rebranding her business [30:21] Dawn - her side of the story coaching Laura through her block and her philosophy on coaching [34:45] Laura Stamper - Making back $10k in business investment by end of Q1 - realizing her limitations, outsourcing her weaknesses and playing to her strengths. [42:33] Lindsey - from $13k / year to six figures in 4 years [47:35] Panel Question: “Did you have any hesitations about joining Laying the Foundation - and what would you say to someone who is on the fence?” [1:04:31] Invitation to join LTF - and how to contact me with any questions you may have. Here are the resources mentioned in the show: Laying the Foundation Ask Tracy A Question About LTF Magnetic Marketing Masterclass Guest (Instagram) Website Erin Kandoll Twisted Ginger Jewelry Lindsey Kirk Lindsey the Ladysmith Laura Stamper Laura Stamper Designs Lara Miller The Charmed Rabbit Wanda Nichols VANDA Inspired…
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Thrive By Design: Marketing and Growth Strategies For Jewelry and Luxe Product Brands
1 Episode #492: 4 Ways to Create More Magnetic Marketing This Holiday Season 31:11
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Play Later Play Later Lists Like LikedMake this your highest revenue holiday season ever! It may only be September - but the holidays are almost here. And for Jewelers - this is our busiest time of the year. Don’t waste the holiday season chasing after clients - instead draw them to you so you can focus on what you do best: crafting amazing Jewelry. In this episode - I cover how to become a magnetic marketer that attracts your ideal clients using the Desired Brand Effect™ methodology in my book . The rundown: [0:00] Latest News and Announcements [1:25] Introduction: Become a magnetic marketer who draws your ideal clients in [3:24] Understanding a Jewelry customer’s desire and why you need to connect with them on a personal level [08:06] Setting your brand apart from your competitors - listing features is not enough and what you should mention instead [9:52] What you might find out when you go deeper than your ideal client and that could CHANGE EVERYTHING [14:19] Transform your gemstones into timeless memories and unforgettable experiences [20:58] Different customers reside on different social platforms - where to go to find the customers you want [22:09] Take advantage of the different stages of holiday shopping by prepping your offers and collections to match each stage [25:28] Conclusion: Putting it all together Here are the resources mentioned in the show: Magnetic Marketing Masterclass Laying the Foundation VIP Upgrade Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. Click here to review the show on Apple podcast or your favorite platform Select “Ratings and Reviews” and “Write a Review” Share your favorite insights and inspirations If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere. xo, Tracy Matthews Follow on Instagram: Follow @Flourish_Thrive on Instagram…
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Thrive By Design: Marketing and Growth Strategies For Jewelry and Luxe Product Brands
1 Episode #491: A Brave Move to Follow Her Artistic Dreams With Nicole Fedele 31:54
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Play Later Play Later Lists Like LikedWould you have the courage to change cities to follow your dream? Today’s guest Nicole Fedele - a recent Laying the Foundation graduate - did just that. Nicole lived in one of the biggest cities in the world - NYC - that has everything an artist could possibly want - and yet she left to find somewhere that would fit her even better. And today - she shares why she made such a brave choice. In this episode, we cover: [00:00] Latest News & Announcements [01:50] Breaking Free: From the Corporate World to Painting [05:37] Nicole’s Creative Process [07:27] Painting with Metal [09:21] The Big Move: Changing cities to find a community [11:29] All or nothing: Upgrading to VIP [14:02] Almost backing out - seeing a Sign to continue [18:51] 1-1 mentorship: receiving clarity & focus [20:54] Finding & Charging Dream Clients [22:50] Developing the businesswoman mindset [23:59] Making a connection and finding a community [26:47] Nicole’s advice to new business owners about Laying the Foundation Here are the resources mentioned in the show: Follow Nicole on Instagram! Nicole’s Website 4-Step Magnetic Marketing System Masterclass Laying the Foundation VIP Upgrade Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. Click here to review the show on Apple podcast or your favorite platform Select “Ratings and Reviews” and “Write a Review” Share your favorite insights and inspirations If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere. xo, Tracy Matthews Follow on Instagram: <…
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Thrive By Design: Marketing and Growth Strategies For Jewelry and Luxe Product Brands
1 Episode #490: Going Against Her Culture and Landing a Today Show Segment with Marion Gaude 38:23
38:23 Play Later Play Later Lists Like Liked38:23
Play Later Play Later Lists Like LikedToday’s Thrive By Design guest Marion Gaude has an amazing story of how she ended up as a surprise guest talking jewelry on one of the US’s top television programs the Today Show during the Paris Olympics - a story you won’t want to miss. Marion Gaude is a Jewelry business owner based in France. Her unique Jewelry contains gemstones sourced from India and she has a partnership with Le Bon Marchet - a high-end French department store nearing 200 years old. In this episode, we cover: [0:00] Jewelry Brand Makeover Bootcamp [1:35] Introducing Marion Gaude [3:38] Escaping her “Golden Prison” to reconnecting with her childhood [11:01] Sourcing gemstones from India [12:52] From Inspiration to Completed Collection [16:09] Showcasing Jewelry on the Today’s Show during the Olympics [25:34] Partnering with Le Bon Marchet [27:21] Why did Marion take Laying the Foundation (LTF)? [31:11] What was Marion’s favorite part of LTF? [32:43] How did she justify the investment? [34:07] Marion’s advice to listeners considering Laying the Foundation. Here are the resources mentioned in the show: Jewelry Brand Makeover Bootcamp Follow Marion on Instagram! Check out Marion’s Jewelry Brand Atelier Siméon Laying the Foundation Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. Click here to review the show on Apple podcast or your favorite platform Select “Ratings and Reviews” and “Write a Review” Share your favorite insights and inspirations If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere. xo, Tracy Matthews Follow on Instagram: Follow @Flourish_Thrive on Instagram Follow @TracyMatthewsNY Instagram…
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Thrive By Design: Marketing and Growth Strategies For Jewelry and Luxe Product Brands
1 Episode #489: From Hitting Rock Bottom to Her BEST Year Yet with Laura Stamper 39:26
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Play Later Play Later Lists Like LikedWhat would you do if you lost everything? That happened to today’s guest Laura Stamper. In just 3 months - she lost everything. Her husband, her house, and her art studio. But Laura didn’t let that stop her. She invested in herself and her business - and her business grew 7x❗when compared with the same quarter as last year. And she credits the coaches at F&TA for giving her two big pieces of advice that made it possible. [0:00] Latest News and Announcements [1:43] Who is Laura? [4:55] How Laura lost everything [12:07] Overcoming indecision and turning her life around [16:05] The case for selling wholesale: hourly rate [19:07] Investing in her business: 3x ROI in just one year [23:06] The biggest factor to growing her business: email marketing [27:58] What’s it like working with the coaches at Flourish & Thrive? [31:57] What are the biggest changes coaching made for your business? [34:02] Specific sales growth quarter-by-quarter [35:20] Laura’s advice to YOU Here are the resources mentioned in the show: Follow Laura Stamper on Instagram! Laura Stamper’s Website Laying the Foundation Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. Click here to review the show on Apple podcast or your favorite platform Select “Ratings and Reviews” and “Write a Review” Share your favorite insights and inspirations If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere. xo, Tracy Matthews Follow on Instagram: Follow @Flourish_Thrive on Instagram…
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Thrive By Design: Marketing and Growth Strategies For Jewelry and Luxe Product Brands
1 Episode #488: Why Your Marketing Isn't Making Sales – It's not what you think! 36:17
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Play Later Play Later Lists Like LikedDo you ever feel like the wrong people are buying from you? Many of my students come to me with a vision of their dream customer. The problem? The only people buying their Jewelry are outside their target demographic. And worse - this misalignment results in low sales. These students don’t understand why their marketing seems to be attracting the wrong people. In today’s episode - I cover aligning your marketing so that it attracts your dream client and increases your sales. In this episode, I cover: [0:00] Latest News and Announcements [5:32] Identifying your ideal client [14:10] Why most Jewelry lines repel your dream client - and which attract them [18:16] Aligning your brand’s story & messaging to your ideal customer [21:27] The social media strategies that discourage engagement - and what to do instead [26:04] Picking photography models that resonate with your dream customer [29:05] Email marketing strategies that nurture email leads to conversion Here are the resources mentioned in the show: Jewelry Brand Makeover Bootcamp (September 3-6, 2024) Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. Click here to review the show on Apple podcast or your favorite platform Select “Ratings and Reviews” and “Write a Review” Share your favorite insights and inspirations If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere. xo, Tracy Matthews Follow on Instagram: Follow @Flourish_Thrive on Instagram Follow @TracyMatthewsNY Instagram Follow Flourish & Thrive Facebook Follow us on Tik Tok: Follow @Flourish_Thrive Tik Tok Follow @TracyMatthewsNY on Tik Tok…
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Thrive By Design: Marketing and Growth Strategies For Jewelry and Luxe Product Brands
1 Episode #487: How to Add Permanent Jewelry To Your Business For Holiday With Ashley Donnell 35:27
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Play Later Play Later Lists Like LikedAre you interested in offering a new jewelry service that has a relatively low investement to get started, high margins, and a myriad of ways to diferentiate yourself? In today’s episode, Ashely - owner and founder of The Babe Standard, an accessories business based in Kansas City - shares how offering permanent jewelry can completely change a Jewelry Business Owner’s business model - and lead to higher margins and profits with a relatively low starting investment. In this episode, you’ll learn: [0:00] Latest News & Announcements [6:10] Ashley’s Journey to Selling Permanent Jewelry [11:51] What are the obstacles? [16:08] Repeat customers & adding value [19:15] Getting started [20:03] Marketing permanent jewelry [20:50] Differentiating yourself [22:45] Justifying your pricing [24:10] Offering warranties [26:30] Getting Positive Online Reviews Here are the resources mentioned in the show: The Babe Standard Sunstone Permanent Jewelry Welders Desired Brand Effect Mastermind Experience: Scottsdale, AZ September 17th and 18th Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. Click here to review the show on Apple podcast or your favorite platform Select “Ratings and Reviews” and “Write a Review” Share your favorite insights and inspirations If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere. xo, Tracy Matthews Follow on Instagram: Follow @Flourish_Thrive on Instagram Follow @TracyMatthewsNY Instagram Follow Flourish & Thrive Facebook Follow us on Tik Tok: Follow @Flourish_Thrive Tik Tok Follow @TracyMatthewsNY on Tik Tok…
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Thrive By Design: Marketing and Growth Strategies For Jewelry and Luxe Product Brands
1 Episode #486: Key Takeaways From Powerhouse Women + My Mastermind Weekend 37:19
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Play Later Play Later Lists Like LikedOne of the biggest mistakes I see creatives and business owners make is trying to do everything on their own. I attribute many of my recent successes to getting in the room with powerful people - networking, learning from, and making friends with other successful business owners. In today’s episode - I share my key takeaways from a mastermind I attended last week. This episode’s rundown: [0:00] Latest News & Announcements [4:15] Getting in the room with powerful people [14:28] Clarity & Stillness [16:19]] Unfrazzling your business [17:44] Deciding to Transform [20:24] Seasons of Business [22:39] The 6 Pillars of Wealth [24:27] Don’t let the “no’s” keep you from knowing [28:08] The power of being with powerful people Here are the resources mentioned in the show: Desired Brand Effect Mastermind Experience: Scottsdale, AZ September 17th and 18th (THIS WEEKEND) Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. Click here to review the show on Apple podcast or your favorite platform Select “Ratings and Reviews” and “Write a Review” Share your favorite insights and inspirations If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere. xo, Tracy Matthews Follow on Instagram: Follow @Flourish_Thrive on Instagram Follow @TracyMatthewsNY Instagram Follow Flourish & Thrive Facebook Follow us on Tik Tok: Follow @Flourish_Thrive Tik Tok Follow @TracyMatthewsNY on Tik Tok…
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Thrive By Design: Marketing and Growth Strategies For Jewelry and Luxe Product Brands
1 Episode #485: Unmask Yourself With Paula Owen 39:58
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Play Later Play Later Lists Like LikedDo you feel like you wear a mask as you go through life? In today’s Thrive By Design podcast episode, meet Paula Owen - a photographer who has the special ability to see the different masks that people put on… And help take them off. She does this in a process she calls - appropriately enough - unmasking. If you feel like you wear masks so often in your life that you no longer know who you are underneath - this is an episode you won’t want to miss! In this episode: [0:00] Latest News & Announcements [4:00] Introducing Paula [5:00] How Tracy & Paula met & Unblocking compliments [7:50] Tracy’s Masks [12:42] When Paula discovered her gift [21:14] Spiritual Shorthand [23:18] Childhood & Self-Forgiveness [27:05] Tracy’s Real-time Unmasking [31:21] How Unmaking Changes Photography [34:43] Unmask Yourself Here are the resources mentioned in the show: Follow Paula on Instagram! Book a Session with Paula 5-step Jewelry Sales Playbook Buy my book: The Desired Brand Effect Desired Brand Effect Mastermind Retreat Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. Click here to review the show on Apple podcast or your favorite platform Select “Ratings and Reviews” and “Write a Review” Share your favorite insights and inspirations If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere. xo, Tracy Matthews Follow on Instagram: Follow @Flourish_Thrive on Instagram Follow @TracyMatthewsNY Instagram…
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Thrive By Design: Marketing and Growth Strategies For Jewelry and Luxe Product Brands
1 Episode #484: Light Work in Action: How Spiritual Principles Transform Your Business with Jessica Zweig 38:37
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Play Later Play Later Lists Like LikedReclaim Your Feminine Power, Live Your Cosmic Truth, and Illuminate the World It’s easy to get lost in the daily business grind. But isn’t there more to business than that? In Today’s Thrive By Design Podcast - Jessica Zweig - a successful female business owner and personal branding expert - argues that there is so much more to business than just work, work, work. This episode’s rundown: [0:00] Announcements and Introducing Jessica [5:25] Tracy & Jessica vibe together [7:28] How Jessica built and sold her business [14:06] Why Jessica wrote her new book [18:54] Spiritual Principles for Leadership [23:45] Your Invitation to unlock your Light [25:45] Feminine Leadership [32:34] Your most important takeaway Here are the resources mentioned in the show: Pre-order the Light Work Book Follow Jessica Zweig on Instagram Free Masterclass: The Five-step Jewelry Sales Playbook Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. Click here to review the show on Apple podcast or your favorite platform Select “Ratings and Reviews” and “Write a Review” Share your favorite insights and inspirations If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere. xo, Tracy Matthews Follow on Instagram: Follow @Flourish_Thrive on Instagram Follow @TracyMatthewsNY Instagram Follow Flourish & Thrive Facebook Follow us on Tik Tok: Follow @Flourish_Thrive Tik Tok Follow @TracyMatthewsNY on Tik Tok…
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Thrive By Design: Marketing and Growth Strategies For Jewelry and Luxe Product Brands
1 Episode #483: How to Optimize Your IG Bio Pinned Posts to Grow Your Sales 18:31
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Play Later Play Later Lists Like LikedYour IG Bio is one of your most powerful tools for raising your brand’s awareness and gathering leads. In today’s Thrive By Design episode - I show you exactly what you need to put in your Instagram Bio to raise awareness of your brand, gather leads, and build trust. And the best part is - once you’ve set up your IG bio - it works for you 24/7! In this episode, I cover: [0:00] F&TA: Latest News and Upcoming Events [2:54] Your IG Bio - an often wasted space [5:14] The 3 pinned posts your IG Bio needs [5:55] Pinned post #1: Introducing yourself [10:19] Pinned post #2: Providing value and getting leads [12:22] Pinned post #3: Building Trust Here are the resources mentioned in the show: Free Masterclass: The Five-step Jewelry Sales Playbook The Jewelry Marketing Collective (Open for enrollment) Desired Brand Mastermind Retreat Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. Click here to review the show on Apple podcast or your favorite platform Select “Ratings and Reviews” and “Write a Review” Share your favorite insights and inspirations If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere. xo, Tracy Matthews Follow on Instagram: Follow @Flourish_Thrive on Instagram Follow @TracyMatthewsNY Instagram Follow Flourish & Thrive Facebook Follow us on Tik Tok: Follow @Flourish_Thrive Tik Tok Follow @TracyMatthewsNY on Tik Tok…
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Thrive By Design: Marketing and Growth Strategies For Jewelry and Luxe Product Brands
1 Episode #482: How to Use Etsy To Acquire New Customers with Monica Little 37:16
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Play Later Play Later Lists Like LikedIf you’ve been selling Jewelry for awhile, you probably have an opinion on Etsy. Special guest Monica Little - a Hand-made product business coach who has sold over $100k on Etsy - says it is possible to get started today on Etsy, stand out even as a new seller, and sell high-priced items worth hundreds of dollars. And today she shares with us the same advice she gives her coaching students on how to use Etsy to sell their products: [0:56] Monica’s story: from 9-5 to successful business owner and later coach [3:41] Why Etsy is an excellent source of supplementary income [5:38] Getting started and standing out [8:22] Avoiding common mistakes [11:53] Getting found: Product naming [15:13] Building Trust: Reviews [17:25] Developing a Profitable Ad Strategy [24:00] Converting Etsy Shoppers into Loyal Customers Here are the resources mentioned in the show: Monica Little's Website Follow Monica Little on Instagram! Follow Monica Little On Facebook! Free Masterclass: The Five-step Jewelry Sales Playbook The Jewelry Marketing Collective (Open for enrollment) Desired Brand Mastermind Retreat Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. Click here to review the show on Apple podcast or your favorite platform Select “Ratings and Reviews” and “Write a Review” Share your favorite insights and inspirations If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere. xo, Tracy Matthews Follow on Instagram: Foll…
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Thrive By Design: Marketing and Growth Strategies For Jewelry and Luxe Product Brands
1 Episode #481: Rising Fine Metal Costs? Here's How to Handle Pricing! 30:19
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Play Later Play Later Lists Like LikedAre rising metal costs driving your profits into the ground? Are you tired of losing sales to customers shocked at your new prices? In 2008, I had to close my business because expenses were rising faster than I could adapt. So, when I started my second Jewelry business - I developed strategies to prepare myself in case it happened again. In today’s episode - I share what you can do in your business to not only survive but thrive in today’s highly inflated precious metals market. In this episode, we go over: [3:41] How 2008 prepared me for today [5:30] The economic reasons why precious metals price spike [11:40] Ways to adjust your prices to account for the rising cost of materials [13:30] Develop a Customer Communication Plan for use with wholesalers and repeat buyers [15:47] Diversifying your product line to reduce material costs while keeping value [17:34] Optimizing your supply chain to secure better deals [18:31] Elevating your value proposition so customers recognize other sources of value [19:32] Reducing or removing non-essential business and personal expenses Here are the resources mentioned in the show: Free Masterclass: The Five-step Jewelry Sales Playbook The Jewelry Marketing Collective (Early Bird Sale) Laying the Foundation Buy My Book: The Desired Brand Effect Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. Click here to review the show on Apple podcast or your favorite platform Select “Ratings and Reviews” and “Write a Review” Share your favorite insights and inspirations If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere. xo, Tracy Matthews Follow on Instagram: Follow @Flourish_Thrive on Instagram Follow @TracyMatthewsNY Instagram <…
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Thrive By Design: Marketing and Growth Strategies For Jewelry and Luxe Product Brands
1 Episode #480: The Fear That You're Avoiding 17:47
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Play Later Play Later Lists Like Liked“Fear was running the show - not me” That was the realization I had last week as I went on a journey of self-discovery. I had been thinking about “expansion” and what the word meant for me and my business. And as I thought about it - all my deepest fears came welling up to the surface. I reached out to some people I trusted most - and they came through for me. They gave me some actionable advice that enabled me to work through the fear - and today I want to share what I learned with you. In this episode, you’ll discover: [00:48] Why playing not to lose is keeping you from winning [1:28] How mindset is crucial to my success - and the success of every famous person I know [2:19] How “expansion” brought up my deepest and darkest fears - and the advice I got from those closest to me [4:20] How feeling my greatest fears brought peace and acceptance [5:20] The 3 stages of fear [6:34] The 4 steps for overcoming fear - and the first is clarity [11:54] How undealt with fear is actually running the show - not you If you’ve ever experienced fear so strong you didn’t know what to do or how to get through it - whether in business or in your personal life… This is an episode you won’t want to miss! So get to listening! Here are the resources mentioned in the show: My FREE masterclass How to Stand Out in a Saturated Market with a Timeless Jewelry Brand My free resource 101 Ways to Make Daily Jewelry Sales in Your Business. Learn more about the Jewelry Marketing Collective and/or Join the Waitlist! Check out my book The Desired Brand Effect - How to Stand Out in a Saturated Market with a Timeless Jewelry Brand. Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. Click here to review the show on Apple podcast or your favorite platform Select “Ratings and Reviews” and “Write a Review” Share your favorite insights and inspirations If you haven’t done so yet, make sure that you subscribe to the show wherever you li…
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Thrive By Design: Marketing and Growth Strategies For Jewelry and Luxe Product Brands
1 Episode #479: Here's what I would do to make daily sales if I had to start a jewelry business from scratch... 29:47
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Play Later Play Later Lists Like LikedI’m often asked - “what would YOU do if you had to start your jewelry business over again?” In this episode, I answer that question by revealing the 7 things I would do if I were starting over again from scratch. In this episode, I cover: Why I quit my retail job at Nordstrom to start a Jewelry company What I did to go from achieving nothing each day to generating $50k in sales in just 6 months. What to do when you’re sitting down to get work done - but don’t have a deadline to work towards. Who I’d reach out to first to make sales if I were just starting again Ways to sell items that aren’t even listed on your website A story about how I helped one woman who was scared to reach out close a sale in just 5 minutes! How often I think you should email your list and why frequent marketing actually brings in more sales. I reveal that not all revenue-generating time is created equal - and I share which activities are worth your time and which are not. I talk about the law of attraction and how energetics affect your success. I recommend activities that I’ve found very helpful in cultivating a success mindset. I talk about how to set up a funnel to generate automatic sales. I share how one of my friend’s business took off while mine stagnated- and how doing what she did saved me from burnout, boosted my revenue, and led to me creating Flourish and Thrive Academy. I show you where much of the value of your business really comes from - and it might not be where you think it is! Here are the resources mentioned in the show: My free resource 101 Ways to Make Daily Jewelry Sales in Your Business. Learn more about the Jewelry Marketing Collective and/or Join the Waitlist! Check out my book The Desired Brand Effect - How to Stand Out in a Saturated Market with a Timeless Jewelry Brand. The Instagram Live video link for my discussion with Chelsea Shopify free trial Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.…
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Thrive By Design: Marketing and Growth Strategies For Jewelry and Luxe Product Brands
1 Episode #478: Everything You Need to Know About TikTok Shop with Susan George 34:30
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Play Later Play Later Lists Like LikedIn this episode, I chat with Susan George from Mediary Marketing about the incredible opportunities TikTok Shop offers for jewelry businesses. In this episode you’ll discover: Susan’s journey from a professional musician to a social media brand strategy expert How Susan became a “celebrity” on TikTok from a home studio during the pandemic right after having a baby Why Susan switched from Instagram to TikTok when developing her personal brand Why TikTok is not just for “Dancing Teenagers” but is “A virtual QVC in your pocket” Why people are switching to TikTok from Google when searching for information Why Instagram and Facebook give you less reach for more money. How TikTok gives you more control over your own success than any other platform TikTok’s plan to serve as a better alternative to Amazon How Susan used TikTok to turn her husband’s passion into half a million dollars in sales in less than six months starting with only 45 followers. How TikTok made American small business owners 14 billion dollars last year and what that means for the TikTok controversy How TikTok can lower your shipping costs, generate a greater return on your ad spend, and benefit creators more than other platforms. How TikTok can automatically connect you with the right influencers who can make the most sales impact. Why influencers are incentivized to produce only positive product publicity. TikTok’s goal of helping businesses sell $1-3 million dollars in sales a month - without overwhelming new businesses with unfulfilable demand. How TikTok is doing the hard work of reducing your competition for you. This one's a good one! Here are the resources mentioned in the show: Susan's Instagram Mediary Marketing website Mediary Marketing Instagram The Viral Collection How to Stand Out in a Saturated Market with a Timeless Jewelry Brand 'The Desired Brand Effect' Book Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. Click here to review the show o…
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Thrive By Design: Marketing and Growth Strategies For Jewelry and Luxe Product Brands
1 Episode 477B: Is Your Jewelry Brand Cohesive? Find Out Today! 19:29
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Play Later Play Later Lists Like LikedWelcome to the Thrive by Design podcast! I’m Tracy Matthews, Chief Visionary Officer of Flourish & Thrive Academy. In this episode, we’re diving into the secrets of creating a cohesive jewelry brand strategy. Discover: How to know in a snapshot if your brand is cohesive or not. Why being good at sales doesn’t mean good at branding How customers’ expectations change with where they are - and where you need to put your jewelry to sell. The importance of your Jewelry screaming “YOU”! Why price is an often-overlooked part of your branding strategy - and the psychology of buyers when they see it. The essential skill for any jewelry maker or designer - and how to develop it Here are the resources mentioned in the show: How to Stand Out in a Saturated Market with a Timeless Jewelry Brand Masterclass Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. Click here to review the show on Apple podcast or your favorite platform Select “Ratings and Reviews” and “Write a Review” Share your favorite insights and inspirations If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere. xo, Tracy Matthews Follow on Instagram: Follow @Flourish_Thrive on Instagram Follow @TracyMatthewsNY Instagram Follow Flourish & Thrive Facebook Follow us on Tik Tok: Follow @Flourish_Thrive Tik Tok Follow @TracyMatthewsNY on Tik Tok…
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Thrive By Design: Marketing and Growth Strategies For Jewelry and Luxe Product Brands
1 Episode 477: How to Connect On Instagram [and Social] With Your Dream Clients 29:38
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Play Later Play Later Lists Like LikedWelcome to the Thrive by Design podcast! I'm Tracy Matthews, and in this episode, we're diving into how to connect with your audience on social media to drive daily sales. Tune in to discover: Why it’s not enough to know basic facts about your ideal customers - and what else you need to know How to sell to men looking to buy jewelry for their wives The right “vibe” your Instagram needs to attract your dream customers What information to remove from your Instagram Bio that might be wasting space and unknowingly turning your customers away How to take photos that match your brand without needing expensive equipment or expertise. How to get your Instagram to show up in Google Search How to increase engagement and simultaneously boost your posts in the algorithm What’s more important to your social media strategy than how many times you post a week How to generate ideas for reels that align with your customers’ needs and your business’s brand The goldmine of content that you are probably sitting on without even realizing it! Which types of the up to 5 hashtags you should use for each post What automations are killing your relationship with your customers - and how to change them to make them effective and welcoming xo Tracy Here are the resources mentioned in the show: www.flourishthriveacademy.com/timelessbrand Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. Click here to review the show on Apple podcast or your favorite platform Select “Ratings and Reviews” and “Write a Review” Share your favorite insights and inspirations If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere. xo, Tracy Matthews Follow on Instagram: Follow @Flourish_Thrive on Instagram Follow @TracyMatthewsNY Instagram Follow Flourish & Thrive Facebook…
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Thrive By Design: Marketing and Growth Strategies For Jewelry and Luxe Product Brands
Join me, Tracy Matthews, as I delve into energetics - something that helps me achieve my desires - and what can help you do the same for yours. In this episode, I’ll share: How I got invited to speak right when I was looking to get in front of more people The story of a hummingbird - and how it predicted success in my business. The relationship sickness and disease have with a person’s goals. How letting my friend pay for dinner transformed my mindset. Why I no longer play-down compliments. I'll share actionable insights on: Alignment and Manifestation Receiving and taking action Betting on oneself: the power of personal growth and education Let’s get started! While you’re at it, check out our Jewelry Business Owners Growth Guide and Laying The Foundation program. Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. Click here to review the show on Apple podcast or your favorite platform Select “Ratings and Reviews” and “Write a Review” Share your favorite insights and inspirations If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere. xo, Tracy Matthews Follow on Instagram: Follow @Flourish_Thrive on Instagram Follow @TracyMatthewsNY Instagram Follow Flourish & Thrive Facebook Follow us on Tik Tok: Follow @Flourish_Thrive Tik Tok Follow @TracyMatthewsNY on Tik Tok…
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Thrive By Design: Marketing and Growth Strategies For Jewelry and Luxe Product Brands
1 Episode 475: Overcoming Addiction and a Toxic Relationship to Grow Her Jewelry Business with Sabrina Nussbaumer 45:43
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Play Later Play Later Lists Like LikedSabrina Nussbaumer is a woman with a hell of a backstory. In 2011, she was in the depths of an alcohol addiction. She was going to school for fine arts… and blew all her scholarship money at the bar. Today, Sabrina is sober, thriving, and growing a unique silversmithing business. In this inspiring episode, you’ll hear about… …How Sabrina’s addiction — and a toxic relationship — led her to metal smithing and eventually to jewelry design… …Why the pandemic turned out to be a blessing in disguise for Sabrina’s new business… and how she has kept her business afloat despite numerous personal challenges… …How Sabrina got clear on her branding, content and launch strategy for a new phase in her business… Plus how Sabrina learned to overcome the ‘icky’ feeling of asking for sales, how she has turned her trauma into momentum, and the results and mantras that keep Sabrina driving forward in her business every day. Listen to episode #475 of Thrive by Design to get your all-access pass to Overcoming Addiction and a Toxic Relationship to Grow Her Jewelry Business with Sabrina Nussbaumer. Here are the resources mentioned in the show: SNJD Boutique The Halstead Grant Follow Sabrina on Instagram! Train Your Customers to Buy From You Online Laying the Foundation Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. Click here to review the show on Apple podcast or your favorite platform Select “Ratings and Reviews” and “Write a Review” Share your favorite insights and inspirations If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere. xo, Tracy Matthews Follow on Instagram: Follow @Flourish_Thrive on Instagram Follow @TracyMatthewsNY Instagram Follow Flourish & Thrive Facebook…
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Thrive By Design: Marketing and Growth Strategies For Jewelry and Luxe Product Brands
1 Episode 474: It’s My Birthday! A Dramatic Reading of the First Chapter of My Book 37:20
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Play Later Play Later Lists Like LikedIt’s my birthday! I know I’m incredibly blessed… and that the abundance I have today is the result of some hard lessons I learned a few birthdays ago. Today, I want to share the most important gift I ever received — the lesson that took me from struggling artist to thriving business owner. In this episode, I share the story of how my life and business transformed into the incredible reality I have today. If I could give every jewelry designer a gift, this lesson would be it. So tune in to hear me read the first chapter of my book, The Desired Brand Effect, to hear about: …The moment in my first business when I realized I had NO money left over after delivering a $100,000 order (and what happened next)... …The book that blew my mind about the problems in my business and helped me see how to transform my maker mindset to become the leader of my business… …Why becoming the chief visionary officer (CVO) of your business can help you get great at turning your dreams into reality instead of continuing as a maker struggling to bring your vision to life… …And how I went from being a broke designer to having my work stocked in over 350 stores around the world (with celebrities like Halle Berry and Charlize Theron loving on my work). If you’ve been struggling to make a sustainable living from your jewelry designs, if you’re burned out, scared of your numbers or just know it’s time to take your business to the next level, this one’s for you. And if you can find the courage to act on what you hear, by the time your own birthday rolls around next year, maybe you’ll be telling an incredible transformation story of your own. Listen to episode #474 of Thrive by Design to get your all-access pass to It’s My Birthday! A Dramatic Reading of the First Chapter of My Book. The greatest birthday gift you could give me today is to go and listen to this episode. My life’s purpose is to help creatives like you to start thriving in their art, and it truly lights me up to hear it when someone starts making a change after hearing this story. xo, Tracy Here are the resources mentioned in the show: The E-Myth Revisited by Michael Gerber Buy My Book: The Desired Brand Effect Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. Click here to review the show on Apple podcast or your favorite platform Select “Ratings and Reviews” and “Write a Review” Share your favorite insights and inspirations If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on…
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Thrive By Design: Marketing and Growth Strategies For Jewelry and Luxe Product Brands
1 Episode 473: She's Supporting Her Husband Through School With Her Jewelry Business with Lindsey Kirk 38:34
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Play Later Play Later Lists Like LikedWhen Lindsey Kirk’s husband came home and told her how much he was struggling at his swing shift factory job, it was clear they were at a crossroads. She knew that despite her feeling of panic, it was time to take her jewelry business to the next level. After 5 years of running a studio space to sell her pieces in Quincy, Illinois — while working a part-time job to make it work — Lindsey decided it was time to close the store and double down on her website (lucky for her, because the pandemic hit just a few weeks later). When Lindsey and her husband decided he would go back to school, she came looking for support in building her online sales. She enrolled in Laying the Foundation (LTF), and I am so excited to share her story. Lindsey is a badass implementer and has some amazing insights to share about how her business has grown to the point that she can support her husband while he’s back studying full-time. In this episode, you’ll hear: The crazy numbers that Lindsey started seeing in her business as soon as she started working through the LTF material The 3 key concepts from LTF that changed everything for Lindsey’s business (and the mindset shift that has helped her increase her business over 50% in the past year) The amazing social media campaign that helped Lindsey hit a key goal in her business and how sharing her love of dogs has bonded her community to her even more Why the structure of LTF was so effective for her, changing the narrative of your inner voice How her business turned out to be the lifeboat she and her husband needed (instead of taking a backseat to his work). Here are the resources mentioned in the show: Follow Lindsey the Ladysmith on Instagram! Gem City College Laying the Foundation Jewelry Brand Makeover Masterclass Thrive by Design Podcast Marie Forleo The Humane Society Atlanta Texas Area Spay & Neuter Project Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5-star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. Click here to review the show on Apple podcast or your favorite platform Select “Ratings and Reviews” and “Write a Review” Share your favorite insights and inspirations If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere. xo, Tracy Matthews Follow on Instagram: Follow @Flourish_Thrive on Instagram Follow @iamTracyMatthews Instagram Follow Flourish & Thrive Facebook Follow us on Tik Tok: Follow @Flourish_Thrive Tik Tok Follow @iamTracyMatthews on Tik Tok…
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Thrive By Design: Marketing and Growth Strategies For Jewelry and Luxe Product Brands
1 Episode 472: 5 Ways to Get Consistent and Stand Out With Social Media Marketing – This Week 28:13
28:13 Play Later Play Later Lists Like Liked28:13
Play Later Play Later Lists Like LikedWe’ve got to talk about the state of social media content for jewelry businesses… Because a lot of jewelry designers are just totally missing the mark here. It’s boring, pushy, cringe, or some combination of all three. And I hate having to say that, because it’s not their fault. Jewelry designers are not trained to be professional marketers! But it’s our job to figure out how to create social media content for our jewelry businesses — just as much as it is to create the jewelry itself. Great content creates your desired brand effect — it attracts ideal, high-quality clients to your business, it makes you stand out in a crowded marketplace, and it helps you sell. It’s probably the most powerful tool at your disposal if you’re serious about growing your business online. That’s why I’m hosting a new master class, called How to Stand Out on Social: How to Plan A Month’s Content in An Hour. It’s a super hands-on system to help you build a content plan for your jewelry business (more about that in the PS of this email). First though, on this week’s Thrive by Design episode: I’m sharing 5 do-it-now practical tips for creating content that is going to make your audience fall in love with you and your jewelry: How to create a content plan that WORKS The topics you need to nail down to start getting really consistent with your content How to make content that works for each specific platform The single most important factor in creating content that grabs people’s attention The unbeatable way to attract the right customers to your brand This topic is so important to the success of every jewelry business, so this episode is extremely practical. I’m giving you real examples of the content to create, when to create it, and how to cut through all the noise on social, so that you can start to take control of your brand online. You deserve to have a jewelry business that’s thriving online. If you’re still figuring out how to make that happen, listen to episode #472 of Thrive by Design to get your all-access pass to 5 Ways to Get Consistent and Stand Out With Social Media Marketing – This Week. xo, Tracy PS: I’m hosting a new master class, called How to Stand Out on Social: How to Plan A Month’s Content in An Hour. It’s an even deeper look at what we cover in today’s episode — I’m going to walk you through a simple step by step process (with visuals!) on how to make money-making social media content that stands out, attracts high-paying customers in a fraction of the time most people spend on it. If you know that the content and social media strategy for your jewelry business needs some TLC, this one’s for you. Click here to register for the master class: flourishthriveacademy.com/contentworkshop Here are the resources mentioned in the show: <…
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Thrive By Design: Marketing and Growth Strategies For Jewelry and Luxe Product Brands
1 Episode 471: How Your Health Impacts Your Success with Tina Anderson 35:55
35:55 Play Later Play Later Lists Like Liked35:55
Play Later Play Later Lists Like LikedWhen you’re healthy as an entrepreneur and business owner, it shows. Your energy is on point. You’re focused and in flow. You’re happier, more productive, and more creative. But when our health takes a hit, our business suffers too. When you’re feeling sick or sore, your motivation and clarity take a dive too. That’s why keeping yourself healthy and vibrant is a huge win when you are designing your jewelry and building your business. Today, my dear friend Tina Anderson is on the Thrive by Design podcast, sharing her incredible expertise on the gut-brain connection. Tina is the CEO of Just Thrive, an incredible supplement company that has changed my life. (I’ll spare you the TMI version, but let’s just say my digestive system is MUCH happier since I started taking their probiotic a few years ago.) Gut health is not the topic that usually springs to mind when people think about growing their business or optimizing their daily routine… but it has a huge influence behind the scenes on how you feel and perform every day. That’s why, in this episode, we talk about… Why gut health is about so much more than getting rid of the uncomfortable symptoms most people think of Why taking care of your gut health goes way beyond having a happy digestive system and can transform your mood and mental health How business owners and entrepreneurs can boost their immunity and daily performance by optimizing your gut health How to figure out if your gut is unhealthy and what to do about it The baby steps entrepreneurs can take to really support our health If you’re struggling with brain fog, digestive troubles, fatigue, skin issues, this episode could be a game-changer for you. Don’t miss this fascinating deep-dive conversation. xo, Tracy PS: Tina has generously offered all Thrive by Design listeners 20% off a 90-day bottle of Just Thrive Probiotic and Just Calm. Check out www.flourishthriveacademy.com/justthrive and use the code TBD (as in, Thrive by Design) at checkout. Here are the resources mentioned in the show: Just Thrive Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. Click here to review the show on Apple podcast or your favorite platform Select “Ratings and Reviews” and “Write a Review” Share your favorite insights and inspirations <…
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Thrive By Design: Marketing and Growth Strategies For Jewelry and Luxe Product Brands
1 Episode 470B: How to Know When You’re Done — And What to Do Next 21:36
21:36 Play Later Play Later Lists Like Liked21:36
Play Later Play Later Lists Like LikedWhat are you done with? To answer this profound question, this week we’ve got a special double-barrel episode release on the Thrive by Design podcast — How to Double Your Sales in Half the Time , and How to Know When You’re Done — And What to Do Next . Both episodes are intended to shake you up out of the parts of your life where you’re stuck and know it’s time for a change. Asking what I was done with in my own ‘rock bottom’ moment back in 2008 started me on the journey to the life and business I have today. I was 40, and in total shock after the recession crashed my business overnight, taking my confidence with it. The guy I’d been dating for 3 years ghosted me. I went on vacation with two girlfriends to Nicaragua and couldn’t afford to do everything they wanted to do, and then on top of it all I got stung by a stingray at the beach one day. Ugh. I’d had enough. I was so done being broke, being taken for granted, being afraid. On that trip I realized that I had no choice but to start doing things differently. I invested in coaching so I could get super clear about what I wanted from my business. I quit dating people who didn’t truly care about me so I could make space for someone who did. I stopped taking custom orders from people who were not going to pay me and focused everything on building an online platform for the people who would. And in a few months, everything was different. If you are so ready for everything to be different, I have an invitation for you. Next week we are launching our last live season of Train Your Customers to Buy from You Online . We are closing enrollment on Monday 29th April, and classes begin Tuesday 30th. If you’ve been on the fence about applying to TYC, this is your sign. If you’re done missing time with your family, scrambling to make ends meet, and bending over backwards to make your business work, it’s time to make a change. Be done with all that. Listen to episode #470 and #470B of Thrive by Design to get your all-access pass to How to Double Your Sales in Half the Time and How to Tell When You’re Done . Then come back here and click here to apply to TYC: https://www.flourishthriveacademy.com/tyc/ Don’t miss this. This is your chance to make a real, lasting change that could be transformational for your life and business. Here are the resources mentioned in the show: Supercharge Your Online Sales Challenge…
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Thrive By Design: Marketing and Growth Strategies For Jewelry and Luxe Product Brands
1 Episode 470: How to Double Your Online Sales in Half the Time 30:08
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Play Later Play Later Lists Like LikedToday’s show is all about doubling your online sales, with a few simple strategies that always work. But before we get to that, a quick message: If you’re serious about increasing your sales in a short period of time, I’m here to help you do that. Our Train Your Customers to Buy from You Online program (TYC) is going live on April 30th. TYC is a 12-week sales accelerator. It helps you leverage all of your sales channels and build your revenue by pulling on different aspects of how you sell. If you feel burned out and exhausted from spending every weekend doing shows instead of being with your family, you’re in the right place. Earlybird applications have already closed, but there’s still time to join if you are truly ready to take your business to the next level — click here to find out more . Now, back to the episode: Can jewelry designers really double their biz online in just a few months? Yes, and I’m not talking about church change. I’m talking about real growth. One student, who will remin nameless, said this after she learned these strategies in one of our programs: “I could kick myself because I wasn’t collecting email addresses or following up with people after shows, and now I’m going to do $8500 this month from just those basic strategies you taught me.” If you’re focused on being of service, you can get amazing results with the sales strategies we cover today: Two slam-dunk strategies for increasing average order value on your website if you’re selling on a platform like Shopify (and the apps you can use to set them up automatically) One thing you can do to significantly increase the sales coming in from in-person shows (it’s highly personalized and you can customize it in a bunch of creative ways) How to invite people to buy from you again when they come to you via social media (hint: it works so well because it comes from a place of mindfulness and intention) I also cover why this strategy works with retail customers and your wholesale accounts, as well as the email sequences that will get people to take more action after placing an order with you, finishing abandoned orders and coming back to buy after a long time away. This episode is packed with practical, hands-on strategies that can start growing your business today. It’s only 27 minutes, too, so you can listen to it on your lunch break and be underway with at least one of these ideas by dinner. Listen to episode #470 of Thrive by Design to get your all-access pass to How to Double Your Sales in Half the Time. Here are the resources mentioned in the show: Train Your Customers to Buy from You Online program How One Jewelry Designer Grew Her Sales by 526% and Consistently Sells Out Her Collections Episode #467:…
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Thrive By Design: Marketing and Growth Strategies For Jewelry and Luxe Product Brands
1 Encore Episode #422: She's On Track to Triple Her Sales This Year... Here's How She Did It! 36:20
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Play Later Play Later Lists Like LikedIs your jewelry business really just an expensive hobby right now? If you have to make jewelry, but you also have to make it a viable business, today’s episode of the Thrive by Design podcast is for you. Erin Kandoll quit her jewelry business just as the pandemic was starting, because she didn’t think it would ever be able to support her family. She sold all her equipment, got rid of her old inventory… and then stumbled upon Thrive by Design. She listened to a bunch of episodes and enrolled in our Laying the Foundation program. She started seeing results so fast that she progressed into the Train Your Customers to Buy from You Online program (which, by the way, is reopening on April 30th), and 18 months later, her business was on track to do triple the revenue she’d had the year before. In this incredible episode, Erin shares: The one simple step she implemented as soon as the program started that kickstarted her new sales journey The insane sales number that got her super psyched for the next chapter of her jewelry business (and to join TYC) How Erin prices her jewelry (and why she can charge over four figures for a single piece these days) The key foundational issues that artists run into when they start building their business… that leave them feeling like they’re always broke (and how you can overcome them) We also talk about the fun intro challenge we give TYC students to make back the cost of the program in the first week, the trait Tracy believes is the true key to success in running a jewelry business (hint: it’s not talent!), and how Erin’s self-worth has evolved as a result of growing her business. I love, love, love this episode. Erin is such an inspiration and I know you’re going to get some incredible insights from hearing her story. Don’t miss Encore Episode #422 of Thrive by Design with Erin Kandoll. Here are the resources mentioned in the show: Follow Erin on Instagram! F&TA Bootcamp Laying the Foundation Train Your Customers to Buy from You Online Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. Click here to review the show on Apple podcast or your favorite platform Select “Ratings and Reviews” and “Write a Review” Share your favorite insights and inspirations If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on…
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Thrive By Design: Marketing and Growth Strategies For Jewelry and Luxe Product Brands
1 Episode 469: How Shifting Focus Increased Her Cash Flow and Growth with Antoinette Elizabeth 34:40
34:40 Play Later Play Later Lists Like Liked34:40
Play Later Play Later Lists Like LikedThere are times in your jewelry business where you might have to take a hard pivot to get what you really want. That’s where Antoinette Elizabeth found herself last year, and today on Episode #469 of the Thrive by Design podcast, she shares how she navigated that incredibly tough crossroads in her business. When a huge storm cut off tourism to Antoinette’s location, she knew she had to make a change if her business was going to survive. In this unique episode, Antoinette shares: The conversation with the TYC coaches that gave her the confidence to try selling online and through wholesale How she sold out ALL her products within the first two hours of a three-day show and then pivoted the ongoing demand into a crazy pre-order list Getting her pieces into airports, art galleries and councils even though her process doesn’t follow a specific timeline The crucial marketing strategies that are driving Antoinette’s online success And there’s more (you know I love to go deep with my podcast guests) — how Antoinette decided that TYC was right for her (and not “just another coaching program”), and the inner shift that made her decide to turn down her dream retail location after moving online. We also talk about building her confidence with pricing and negotiating with wholesale customers, and how Antoinette is now showing up in her business every day more authentically, more creatively and with more calm. With the incredible results Antoinette got from TYC, we knew we had to have more of her in our world. That’s why she’s going to be one of the student mentors on the program when it kicks off again on April 23rd. Yep — she’s going to be there to support our students who are making the shift towards selling online, getting out of the grind of live events, and figuring out how to thrive by design in their own business. If you know already that TYC would change everything for you, like it did for Antoinette, earlybird applications are open now, with a discount available AND a bonus 1-on-1 coaching call with one of our other coaches if you apply and pay in full before the early bird deadline (April 15th). Click here to check it out — this is an awesome opportunity to save yourself a bunch of money while training your customers to buy from you online over and over and over again. And if you want a taste of what to expect from the program, our free Supercharge Your Sales Challenge kicks off on April 15th. We’ll be challenging you to get into action and start making money in real time. If that sounds like the kind of push you need right now, you can sign up at www.flourishthriveacademy.com/supercharge . Don’t miss this beautiful episode. It’s full of joy and I’m so psyched to share Antoinette’s journey with you. Xo, Tracy Here are the resources mentioned in the show: Follow Antoinette on Instagram! Your PRANA…
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Thrive By Design: Marketing and Growth Strategies For Jewelry and Luxe Product Brands
1 Episode 468: How to Leverage In Person Events to Grow Online Sales (and Get 200 New Email + SMS Subscribers in 3 Days) 32:02
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Play Later Play Later Lists Like LikedWhen was the last time you added 50, 100 or 200 new subscribers to your email list? It might not be intuitive, but every festival, trunk show and trade show you sell at is a goldmine for growing your online sales. And if you have no idea how you would pull those kinds of numbers at a live event, buckle up. Alex Boxall, from Alex Kathlyn Accessories, is a graduate from our last Train Your Customers to Buy From You Online program https://www.flourishthriveacademy.com/tyc/ . In this episode of Thrive by Design she shares some of the incredible results she’s seeing in her business after implementing what she learned, like: Having so many people at her next live event that people had to come back the second day because her booth was too packed the first day… How she added 200 people to both her email list and her SMS list The must-have new offer that sold over 150 units… Why her sales were up 191% compared to the same event a year earlier… Alex also shares how TYC coach Andrea helped her figure out what to do with her 700,000 monthly views on Pinterest, the big personal transformation she experienced during TYC, and how she finally figured out the magic strategy for growing her business (and what it is!). It’s incredible what just a few tweaks to your in-person sales strategy can do for your online business, and that’s why we are opening the Train Your Customers to Buy from You Online program https://www.flourishthriveacademy.com/tyc/ again in just a few weeks. Early bird applications are open now, with a discount available AND a bonus 1-on-1 coaching call with one of our coaches if you apply and pay in full before the early bird deadline (April 15th). Click here to check it out. https://flourishthrive.typeform.com/to/BRAFDJMF?typeform-source=app.asana.com And if you’re not sure if TYC is right for you just yet, check out the Supercharge Your Online Sales Challenge. We’re going to be challenging you to get into action and start making money in real time. It starts April 15th (and it’s free!), so click here to get on the waitlist: www.flourishthriveacademy.com/supercharge . Don’t miss this episode. If you’re serious about growing your subscriber list, boosting your sales and getting out of the live event grind, this one’s for you. Xo, Tracy Here are the resources mentioned in the show: Follow Alex on Instagram - https://www.instagram.com/alexkathlyn/ Alex Kathlyn Accessories Website - https://www.shopaka.ca/ Join Us for Train Your Customers to Buy Online - https://www.flourishthriveacademy.com/tyc/ Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.…
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Thrive By Design: Marketing and Growth Strategies For Jewelry and Luxe Product Brands
1 Episode 467: How to Get Loyal Repeat Customers Returning to Buy From Your Website in 90 Days or Less 41:05
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Play Later Play Later Lists Like LikedWhat would life be like if 80% of your customers came back to buy from your website again… and again… and again? It might sound crazy, but it’s possible! This week on the show we have our Head Coach, the fabulous Chelsea Farmer of HorseFeathers Gifts, here to teach you exactly how she does it. Here’s a sneak peek of what we cover: Why return customer rate is a key number in your jewelry business, and why focusing on this area can create a huge community of ‘true fans’ desperate to buy every time you drop a new collection 4 key strategies Chelsea uses to build a thriving community around her brand that keep people coming back Chelsea’s best advice for fixing your customer return rate (hint: it’s not offering discounts!). This is a huge deal if you find selling in person really easy but haven’t figured out how to make that come across online yet Opening up the communication channels with new customers and how to train people to talk to you and connect with your brand and that you care about their input (which also boosts your brand with the internet gods) How Chelsea sells out collections by designing for specific customers from her loyal fan base (and how you can become super confident doing the same by nailing down a few key parts of your brand) This episode is a must-listen – it’s packed with actionable strategies that could transform your business for good. If you’re fired up thinking about doubling your return customer rate, make sure you sign up for our free Supercharge Your Online Sales Challenge. We’re going to be challenging you to get into action and start making money in real time. It starts April 8th, so click here to get on the waitlist: www.flourishthriveacademy.com/supercharge . This will give you a little taste of what Chelsea and our other amazing coaches will be teaching in the Train Your Customers to Buy from You Online program , which is starting on April 23rd, 2024. Check it out at https://www.flourishthriveacademy.com/tyc/ Join us to learn the insider secrets to creating unbeatable brand loyalty and a thriving community around your jewelry business! xo, Tracy Here are the resources mentioned in the show: Follow Chelsea on Instagram! - https://www.instagram.com/horsefeathersgifts/ HorseFeathers Gifts - https://horsefeathersgifts.com/ ‘1000 True Fans’ by Kevin Kelly - https://kk.org/thetechnium/1000-true-fans/ Supercharge Your Online Sales Challenge - http://www.flourishthriveacademy.com/supercharge Train Your Customers to Buy from You Online - https://www.flourishthriveacademy.com/tyc/ Apply For Early Bird Enrollment to Train Your Customers To Buy Online - https://flourishthrive.typeform.com/to/BRAFDJMF?typefor…
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Thrive By Design: Marketing and Growth Strategies For Jewelry and Luxe Product Brands
1 Episode 466: What's Working in 2024 to Increase Your Website Traffic 29:58
29:58 Play Later Play Later Lists Like Liked29:58
Play Later Play Later Lists Like LikedWant the best 2024 strategies to drive more traffic to your website and sell more online? I’m sharing a bunch of super valuable data and statistics with you that prove how powerful online sales still are when growing your jewelry company (and that show you where to focus your efforts). I also walk you through how to holistically think about all of the different online sales channels available today and how to uplevel your marketing and visibility with some crazy-effective tactics! I talk about: What you need to monitor constantly (so you don’t lose sales) How to increase your conversion rate up to 30% Using AI to enhance sales and customer service More of the most effective ways to skyrocket sales! Learn how to build a multi-omnichannel brand that sparks more sales and repeat customers! Join me on Thrive by Design for podcast episode 466! Here are the resources mentioned in the show: Subscribed! 11 Ways to Grow Your Email List With High Paying Jewelry Buyers (Using Free Social Media) Apply For Early Bird Enrollment to Train Your Customers To Buy Online Learn More About Train Your Customers To Buy From You Online The Desired Brand Effect Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. Click here to review the show on Apple podcast or your favorite platform Select “Ratings and Reviews” and “Write a Review” Share your favorite insights and inspirations If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere. xo, Tracy Matthews Follow on Instagram: Follow @Flourish_Thrive on Instagram Follow @TracyMatthewsNY Instagram Follow Flourish & Thrive Facebook Follow us on Tik Tok: Follow @Flourish_Thrive Tik Tok Follow @TracyMatthewsNY on Tik Tok…
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Thrive By Design: Marketing and Growth Strategies For Jewelry and Luxe Product Brands
1 Episode 465: 3 Lessons From Instagram and Facebook Crash Last Week 23:25
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Play Later Play Later Lists Like LikedHow do you life-proof, recession-proof, and algorithm-proof your jewelry business? Raise your hand if you’re overly reliant on Instagram or Facebook to make sales, and you notice anytime the algorithm shifts or something changes that you see a dip in sales. If that’s the case, it’s time to think a little bit differently about these platforms. We don’t own our followers on Instagram or Facebook, and at any given moment we could lose access to all of those people. I tell you how to use these platforms to grow your business strategically, instead of putting your business in jeopardy! I talk about: Driving sales to your website in your sleep Training your customers to buy from you online Why you need to give customers a reason to shop from you online or you’re wasting your time and energy More strategies to ensure your business isn’t “fragile”! I’m excited for this quick and dirty episode about 3 lessons from last week’s Instagram and Facebook crash and how to take your power back starting today with active marketing strategies! Join me on Thrive by Design for podcast episode 465! Here are the resources mentioned in the show: Subscribed! 11 Ways to Grow Your Email List With High Paying Jewelry Buyers (Using Free Social Media) Apply For Early Bird Enrollment to Train Your Customers To Buy Online The Desired Brand Effect Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. Click here to review the show on Apple podcast or your favorite platform Select “Ratings and Reviews” and “Write a Review” Share your favorite insights and inspirations If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere. xo, Tracy Matthews Follow on Instagram: Follow @Flourish_Thrive on Instagram Follow @TracyMatthewsNY Instagram Follow Flourish & Thrive Facebook Follow us on Tik Tok: Follow @Flourish_Thrive Tik Tok Follow @TracyMatthewsNY on…
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Thrive By Design: Marketing and Growth Strategies For Jewelry and Luxe Product Brands
1 Episode 464: How to Increase Your Perceived Value With Packaging Design 40:33
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Play Later Play Later Lists Like LikedDo you know how to use packaging to increase your product’s perceived value and bring customers back again and again? To make more money and attract more customers, you need a strong brand - and a strong brand is centered around strong packaging design! I interview Kelley Kempe who is the branding and packaging genius behind Hidden Path Creative - a graphic design studio supporting product-based businesses with packaging designs that genuinely represent their brand identity. We talk about: Why 72% of people buy because of packaging Creating recognition and memorability with an unforgettable unboxing experience Building brand awareness on a budget More amazing tips to use your product’s packaging as a sales tool! Join us to learn how to elevate your packaging with storytelling and sustainability to attract more of your dream clients! Join me on Thrive by Design for podcast episode 464! Here are the resources mentioned in the show: Hidden Path Creative’s Website Hidden Path Creative’s Instagram The Ultimate Product Party Laying The Foundation Book a free Discovery Call The Desired Brand Effect Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. Click here to review the show on Apple podcast or your favorite platform Select “Ratings and Reviews” and “Write a Review” Share your favorite insights and inspirations If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere. xo, Tracy Matthews Follow on Instagram: Follow @Flourish_Thrive on Instagram Follow @TracyMatthewsNY Instagram Follow Flourish & Thrive Facebook Follow us on Tik Tok: Follow @Flourish_Thrive Tik Tok Follow @TracyMatthewsNY on…
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Thrive By Design: Marketing and Growth Strategies For Jewelry and Luxe Product Brands
1 Episode 463: The Enneagram And Your Business with Hillarie Kay 38:57
38:57 Play Later Play Later Lists Like Liked38:57
Play Later Play Later Lists Like LikedHow do you know that you’re using your strengths and challenges and those of the people you bring into your company to support your business’ growth and success? If you’ve ever wondered how the people you surround yourself with can optimize your growth instead of hinder it, then you need to use this assessment! I interview Enneagram expert Hillarie Kay - a results-driven trainer, entrepreneur, and speaker who uses the Enneagram to support business owners in building teams that thrive. We talk about: Deep diving inside yourself to work out kinks Creating your dream team Ditching burnout and decision fatigue More ways this assessment will bring you ease and flow! She focuses on helping entrepreneurs achieve incredible transformations and understand their growth cycle and burnout cycle so they become unstoppable. Learn how the Enneagram provides invaluable insight into how you best operate and how to utilize it to build a team that’s a well-oiled machine around your business! Join me on Thrive by Design for podcast episode 463! Here are the resources mentioned in the show: Momentum Book a Discovery Call The Art of Growth’s Free Enneagram Test The Enneagram Insitute’s RHETI Test Hillarie Kay’s Instagram Hillarie Kay’s Website The Desired Brand Effect Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. Click here to review the show on Apple podcast or your favorite platform Select “Ratings and Reviews” and “Write a Review” Share your favorite insights and inspirations If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere. xo, Tracy Matthews Follow on Instagram: Follow @Flourish_Thrive on Instagram…
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Thrive By Design: Marketing and Growth Strategies For Jewelry and Luxe Product Brands
1 Episode #462: 3 Reasons Why You Aren't Attracting The Right Customers 28:43
28:43 Play Later Play Later Lists Like Liked28:43
Play Later Play Later Lists Like LikedWhat if you’re not attracting the right customers? If the people walking up to you or meeting you online aren’t your ideal customers, it’s important to understand how to reel those dream ones in. Because if you’re in a sea of the wrong customers and trying to sell to those people, your messaging and everything you’re doing won’t land with them. In the latest episode of the Thrive by Design Podcast, I tell you how to create connections with the right people and ignite a spark that turns them into lifelong buyers of your brand. I talk about: Misconceptions and mistakes that make messaging miss the mark The secret to magnetizing repeat customers Real reasons people buy (and why to stop competing on price) More strategies to stop scrolls and skyrocket sales! If you want to draw in dream customers who will buy from you again and again, join me as I dig into 3 reasons you might not be! Join me on Thrive by Design for podcast episode 462! Here are the resources mentioned in the show: Laying The Foundation Book a Discovery Call The Desired Brand Effect Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. Click here to review the show on Apple podcast or your favorite platform Select “Ratings and Reviews” and “Write a Review” Share your favorite insights and inspirations If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere. xo, Tracy Matthews Follow on Instagram: Follow @Flourish_Thrive on Instagram Follow @TracyMatthewsNY Instagram Follow Flourish & Thrive Facebook Follow us on Tik Tok: Follow @Flourish_Thrive Tik Tok Follow @TracyMatthewsNY on Tik Tok…
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Thrive By Design: Marketing and Growth Strategies For Jewelry and Luxe Product Brands
1 Episode #461 The Power of In-Person Events for Small Business 54:13
54:13 Play Later Play Later Lists Like Liked54:13
Play Later Play Later Lists Like LikedToday we’re talking about the power of live events and how impactful they are for growing your small business! For years, one of my favorite things to do was host events at Flourish and Thrive Academy because of the life-long relationships I made! That’s how some of my best connections and friendships were formed! I haven’t been so excited about a podcast interview in so long because these incredible ladies are going to dive into how powerful events are for your life and business. In the latest episode of the Thrive by Design Podcast, I chat with Allison and Cat - the founders of the Ultimate Product Party. They throw live events that are centered solely around supporting other women-owned, product-based business owners. We talk about: Why this space is the first of its kind for product-based businesses. Why you need to meet people in person (+ how to avoid getting left behind). Why getting out of your comfort zone is crucial for your biz’s growth. More gold on why in-person events are going to change your life! I love this topic so much because we’re bringing back live events for Flourish and Thrive Academy this year, and I’m thrilled! Tune in because I know you’re going to love them as much as I do, and their insight about in-person events will change everything for you! Join me on Thrive by Design for podcast episode 461! Here are the resources mentioned in the show: The Ultimate Product Party Strategy Audit Kitty Meow Boutique Allison Carter Celebrates The Desired Brand Effect Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. Click here to review the show on Apple podcast or your favorite platform Select “Ratings and Reviews” and “Write a Review” Share your favorite insights and inspirations If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere. xo, Tracy Matthews Follow on Instagram: Follow @Flourish_Thrive on Instagram Follow @TracyMatthewsNY Instagram Follow Flou…
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Thrive By Design: Marketing and Growth Strategies For Jewelry and Luxe Product Brands
1 Episode #460: Building a Community of Ethical Makers with Ethical Metalsmiths 47:42
47:42 Play Later Play Later Lists Like Liked47:42
Play Later Play Later Lists Like LikedWe’re diving into some incredibly important topics about ethical and sustainable jewelry production, making, and sourcing! This is a hot topic that everyone wants to talk about and learn about, so we’re also going to explore the Ethical Metalsmiths Organization. I’ve been on their advisory board for a couple of years, and I just love what they’re doing to mentor designers and create community in a very different way than we do over here at Flourish and Thrive Academy. In the latest episode of the Thrive by Design Podcast, I chat with Jennifer Dawes and Jay Moncada about becoming an ethical metalsmith and what it looks like to build a sustainable jewelry brand! We talk about: Consumer behavior and why responsibly sourcing is a must. How to gain resources, mentorship, vendors, and best practices. How to join the activism. More important info on creating a biz that loves the earth! If you don’t know about Ethical Metalsmiths, go look them up right now - I highly recommend that you become a member because they’re awesome. Listen in for a candid talk on how to build a business that’s in alignment with your values of doing good to the earth and having a clear line of the supply chain! Join me on Thrive by Design for podcast episode 460! Here are the resources mentioned in the show: Ethical Metalsmiths Website Ethical Metalsmiths Instagram The Desired Brand Effect Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. Click here to review the show on Apple podcast or your favorite platform Select “Ratings and Reviews” and “Write a Review” Share your favorite insights and inspirations If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere. xo, Tracy Matthews Follow on Instagram: Follow @Flourish_Thrive on Instagram Follow @TracyMatthewsNY Instagram Follow Flourish & Thrive Facebook Follow us on Tik Tok: Follow @Flourish_Thrive…
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Thrive By Design: Marketing and Growth Strategies For Jewelry and Luxe Product Brands
1 Episode #459: Finding Her Creative Flow Later in Life with Estelle Vernon 50:32
50:32 Play Later Play Later Lists Like Liked50:32
Play Later Play Later Lists Like LikedAre you thinking about starting a jewelry business in retirement or have been making jewelry but haven’t gotten serious about selling it to your dream customers? Then today is for you! If you’re interested in learning about how you can make traction in your sixties, seventies, and beyond, you’re going to love this episode. Prepare to meet total badass, Estelle Vernon - a long-time member of the Flourish and Thrive Academy community and breast cancer survivor who shares how she’s navigated her jewelry business for the long haul. We talk about: Being a jewelry fairy godmother. Providing exceptional service that brings dream clients back. Doubling her sales in one year. More tips on making fewer mistakes and charging your worth! In her seventies, she runs a wildly successful business that enables her to take a lot of time off while still fully expressing her creative flow. Learn tips on how Estelle absolutely crushes it with her jewelry business and how she built a business that’s aligned most with what matters to her! Join me on Thrive by Design for podcast episode 459! Here are the resources mentioned in the show: Estelle’s Website Estelle’s Instagram Estelle’s Facebook Laying The Foundation Diamond Insiders The Desired Brand Effect Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. Click here to review the show on Apple podcast or your favorite platform Select “Ratings and Reviews” and “Write a Review” Share your favorite insights and inspirations If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere. xo, Tracy Matthews Follow on Instagram: Follow @Flourish_Thrive on Instagram Follow @TracyMatthewsNY Instagram Follow Flourish & Thrive Facebook Follow us on Tik Tok: Follow @Flourish_Thrive Tik Tok…
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Thrive By Design: Marketing and Growth Strategies For Jewelry and Luxe Product Brands
1 Episode #458: Growing an Email List and Selling Out of Collections in a Day with Nicole Burch 38:55
38:55 Play Later Play Later Lists Like Liked38:55
Play Later Play Later Lists Like LikedWhat if you could just drop a jewelry collection and make $10k in 2 days because you followed a step-by-step roadmap? If that’s a goal of yours, listen to this episode where I interview one of my students, Nicole Burch, who shares her strategy and how she started crafting $10k days for her jewelry business! The mother of a special needs son, a Reiki healer, and an energy worker, she built this jewelry business as a passion and is a graduate of our Laying The Foundation Program. We talk about: How she skyrocketed her social media following from 1,000 to nearly 30,000 in one year (without paid ads). How she grew her sales by 5 times in a year. The question you need to keep asking your audience. More tips on pushing past limits and allowing yourself to be seen! Once scared to be seen, she now runs an impressive, extremely successful biz and has retired her husband who now homeschools their special needs son. Don’t miss today’s episode to learn life-changing advice for achieving mindblowing sales and creating the business of your dreams! Join me on Thrive by Design for podcast episode 458! Here are the resources mentioned in the show: Nicole’s Website Nicole’s Instagram Nicole’s Facebook Jewelry Brand Makeover Masterclass Laying The Foundation The Desired Brand Effect Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. Click here to review the show on Apple podcast or your favorite platform Select “Ratings and Reviews” and “Write a Review” Share your favorite insights and inspirations If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere. xo, Tracy Matthews Follow on Instagram: Follow @Flourish_Thrive on Instagram Follow @iamTracyMatthews Instagram Follow Flourish & Thrive Facebook Follow us on Tik Tok: Follow @Flourish_Thrive Tik Tok Follow @iamTracyMatthews on Tik Tok…
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Thrive By Design: Marketing and Growth Strategies For Jewelry and Luxe Product Brands
1 Episode #457: From Hobbyist to Scaling Her Jewelry Brand The Right Way with Audrey Allman 43:42
43:42 Play Later Play Later Lists Like Liked43:42
Play Later Play Later Lists Like LikedWant to know how to quickly scale your jewelry hobby into a wildly profitable business and take it to that next level (even if you want to work part-time)? If you’re ready to make a big impact this year while prioritizing what’s important in your life, then listen to this episode! I’m interviewing Audrey Allman, who started her jewelry business after her sister died because her sister loved jewelry and she wanted to carry on that legacy. We talk about: The easiest customers to sell to. Her top strategy for an insane 49% customer return rate. The free, mindblowing tool she uses to magnetize clients to her website. More tips on keeping clients around who love and adore you! Learn how she’s grown her business in leaps and bounds by pushing past her fears and investing in her growth…and how that’s enabled her to make her money back within 2 weeks after every class she’s signed up for! Join me on Thrive by Design for podcast episode 457! Here are the resources mentioned in the show: Audrey’s Website Audrey’s Instagram Audrey’s TikTok The ZERO to 6 Figure Jewelry Business Roadmap Masterclass Laying The Foundation The Desired Brand Effect Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. Click here to review the show on Apple podcast or your favorite platform Select “Ratings and Reviews” and “Write a Review” Share your favorite insights and inspirations If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere. xo, Tracy Matthews Follow on Instagram: Follow @Flourish_Thrive on Instagram Follow @TracyMatthewsNY Instagram Follow Flourish & Thrive Facebook Follow us on Tik Tok: Follow @Flourish_Thrive Tik Tok Follow @TracyMatthewsNY on Tik Tok…
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Thrive By Design: Marketing and Growth Strategies For Jewelry and Luxe Product Brands
1 EP456: How to Build a 5 to 6-Figure Side Hustle Jewelry Business with Coaches, Dawn and Chelsea 1:01:50
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Play Later Play Later Lists Like LikedToday’s episode is for all my jewelry makers out there who have zero interest in building a full-time jewelry business but who want a successful side hustle that generates full-time income! Don’t miss this invaluable chat about launching, growing, and scaling a successful jewelry business that’s aligned with your vision of success to 5, 6, 7 figures, and beyond (especially if you just want to work part-time)! If you’re someone who is thinking about starting a jewelry business, you want to develop a robust side hustle, or you’re ready to go big or go home (which, funny enough - you can do ALL this from home), then you are going to LOVE this episode! I’m interviewing two of my favorite people in the world who are also two of our killer coaches here at Flourish and Thrive, Dawn DiGesare and Chelsea Farmer! We talk about: 3 things key to the success of your side hustle. Why visual branding is crucial. How Chelsea has an epic 89.9% return customer rate. More amazingness that will boom your side hustle biz! These two women are remarkable not only in their businesses and in what they’ve created for themselves with their jewelry brands but they’re going above and beyond to support you so you can build your dream business and income on your terms! Tune in to learn what growing a successful 5 or 6-figure side hustle actually looks like. Join me on Thrive by Design for podcast episode 456! Here are the resources mentioned in the show: Chelsea’s Website Chelsea’s Instagram Dawn’s Website Dawn’s Instagram The ZERO to 6 Figure Jewelry Business Roadmap Masterclass Laying The Foundation The Desired Brand Effect Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. Click here to review the show on Apple podcast or your favorite platform Select “Ratings and Reviews” and “Write a Review” Share your favorite insights and inspirations If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere. xo, Tracy Matthews Follow on Instagram: Follow @Flourish_Thrive on Instagram…
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Thrive By Design: Marketing and Growth Strategies For Jewelry and Luxe Product Brands
1 Episode #455: A Single Mom With a Cause Creates a Vision of Success Blythe MacDonald 38:28
38:28 Play Later Play Later Lists Like Liked38:28
Play Later Play Later Lists Like LikedDo you want to know how a single mom built a jewelry business she’s proud of so that she never has to work for someone else again, just by dedicating herself to it part-time? If you’ve been feeling like you’re floating around in the jewelry universe and you’re not sure what you stand for or what you do, then you’re going to love this interview! In the latest episode of the Thrive by Design Podcast, I’m chatting with a very special guest, Blythe MacDonald, who walks you through how she’s more than doubled her sales in the last year while being a full-time stay-at-home single mom. The founder of Monarch & Magpie, she creates cruelty-free upcycled jewelry for conscious consumers, and she’s able to donate 3% of her profits to a charity that’s nominated by her community of buyers and followers! We talk about: The secret to scheduling it all in. Top tips for massive transformation. Yoda-like advice for pushing past fear. More golden nuggets on how to accomplish BIG things with limited time! On top of that, if you’re trying to raise young kids while building your business, you’re going to be incredibly inspired today, because it shows that anything is possible for you! Let’s dive into this amazingly uplifting episode - it’s going to light a fire in you! Join me on Thrive by Design for podcast episode 455! Here are the resources mentioned in the show: Blythe’s Instagram Blythe’s Facebook Blythe’s TikTok Laying The Foundation The Desired Brand Effect Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. Click here to review the show on Apple podcast or your favorite platform Select “Ratings and Reviews” and “Write a Review” Share your favorite insights and inspirations If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere. xo, Tracy Matthews Follow on Instagram: Follow @Flourish_Thrive on Instagram Follow @TracyMatthewsNY Instagram Follow Flourish…
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Thrive By Design: Marketing and Growth Strategies For Jewelry and Luxe Product Brands
1 Episode #454: How She Built A Successful Jewelry Business During "Naptime" with Paige Barbee 38:54
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Play Later Play Later Lists Like LikedWant to know how a new mom built a massively successful jewelry business during “nap time”? If you’re a new mom (or even just crunched on time), and you’re trying to build your jewelry business, you might think you don’t have enough time. I totally get that… But what if you could build your business during naptime…or in just an hour or two a day? That’s why I’m interviewing my special guest today, Paige Barbee, a busy mom with a retail store called Paige Barbee Jewelry in Nashville, Tennessee, who is making waves in the jewelry world. We chat about how she: More than doubled her total sales last year while working less. Increased her online sales by more than 35%. Sends emails that work wonders to get people to buy from her. Uses marketing strategies that have produced dynamite results! A graduate of our Laying The Foundation Program, Paige prides herself on designing jewelry that has meaning for the wearer and shares how she’s made an incredible impact and income while working less (and how you can too)! Let’s dive in - I can’t wait for you to soak up her unbelievably inspiring insight and tips! Join me on Thrive by Design for podcast episode 454! Here are the resources mentioned in the show: Paige’s YouTube Paige’s Instagram Paige’s Website The Jewelry Brand Makeover Bootcamp Laying The Foundation The Desired Brand Effect Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. Click here to review the show on Apple podcast or your favorite platform Select “Ratings and Reviews” and “Write a Review” Share your favorite insights and inspirations If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere. xo, Tracy Matthews Follow on Instagram: Follow @Flourish_Thrive on Instagram Follow @TracyMatthewsNY Instagram Follow Flourish & Thrive Facebook Follow us o…
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Thrive By Design: Marketing and Growth Strategies For Jewelry and Luxe Product Brands
1 Episode 431: How a Free Bootcamp Transformed a TBI Survivor's Business with Danielle Burkett 29:24
29:24 Play Later Play Later Lists Like Liked29:24
Play Later Play Later Lists Like LikedIn the latest episode of the Thrive by Design Podcast, I chat with business owner Ellie about how she transformed her business from foundling to flourishing with our free bootcamps and courses! Despite a traumatic brain injury, she’s become a powerful force and catapulted her business into success. If you’ve ever wondered what concrete steps you should take to make your business flourish (without spending money), then stay tuned! We’ll chat about how she: Gained resources that worked when other options didn’t. Found guidance that spurred real results. Why the Facebook group gave her a huge edge More inspiration and tips to take your jewelry business to the next level! I’m so excited for you to meet someone who, despite so many obstacles, has persevered and made her dream business a reality. Tune in now to gather inspiration and wisdom! Want the full scoop? Listen to Thrive by Design podcast episode 431 now! Here are the resources mentioned in the show: Follow Ellie on Instagram! Sonder Adornment LLC The Jewelry Brand Makeover Bootcamp Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. Click here to review the show on Apple podcast or your favorite platform Select “Ratings and Reviews” and “Write a Review” Share your favorite insights and inspirations If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere. xo, Tracy Matthews Follow on Instagram: Follow @Flourish_Thrive on Instagram Follow @TracyMatthewsNY Instagram Follow Flourish & Thrive Facebook Follow us on Tik Tok: Follow @Flourish_Thrive Tik Tok Follow @TracyMatthewsNY on Tik Tok…
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Thrive By Design: Marketing and Growth Strategies For Jewelry and Luxe Product Brands
1 Episode #453: 14 Key Milestones In Your Journey From ZERO to a 6-Figure Jewelry Brand 22:23
22:23 Play Later Play Later Lists Like Liked22:23
Play Later Play Later Lists Like LikedWant to know the 14 key milestones you need to grow a successful, sustainable business past that 6-figure marker? The thing is, these milestones will help you uplevel your business and start the year off with a bang no matter what size your business or your goals are. Whether you want to have several 7-figure businesses, a 6-figure business, or make a couple of hundred or thousand dollars a month to help take your family on vacation or send your kids to school, I got you! I talk about: Tips to avoid getting audited by the IRS. How to make sales every single week. How to create a brand that magnetizes dream clients. And other milestones vital to being wildly successful. This super short episode gives you a high-level picture of things you should be looking at as you’re scaling - so nothing slips through the cracks. Join me and grab a notepad to write down these milestones that will make a world of difference in your business (I promise)! Join me on Thrive by Design for podcast episode 453! Here are the resources mentioned in the show: The Jewelry Brand Makeover Bootcamp The Collective Mastermind The Desired Brand Effect Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. Click here to review the show on Apple podcast or your favorite platform Select “Ratings and Reviews” and “Write a Review” Share your favorite insights and inspirations If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere. xo, Tracy Matthews Follow on Instagram: Follow @Flourish_Thrive on Instagram Follow @TracyMatthewsNY Instagram Follow Flourish & Thrive Facebook Follow us on Tik Tok: Follow @Flourish_Thrive Tik Tok Follow @TracyMatthewsNY on Tik Tok…
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Thrive By Design: Marketing and Growth Strategies For Jewelry and Luxe Product Brands
1 Episode #452: 5 Ways to Overhaul Your Jewelry Brand in 2024 34:57
34:57 Play Later Play Later Lists Like Liked34:57
Play Later Play Later Lists Like LikedDo you want 5 easy positioning strategies to attract people who love what you do, turn them into life-long fans, and get them to refer your products over and over again? The new year is just a great time to create a fresh start and uplevel everything in your business! In the latest episode of the Thrive by Design Podcast, I uncover how to overhaul your brand in a way that’s simple and exciting. I talk about: How to make your product pop (and why you might not be charging enough). How to revamp your messaging (and get some of my go-to tools for free). How to create a brand personality with pizzazz (and why faceless brands are dying). More ways to position yourself to stand out from other jewelry businesses! I get that you might be time-strapped and don’t have a lot of time to work on this - so here are time-savvy ways to make your brand makeover for 2024 incredibly impactful! Join me as I dive into 5 fun ways to stand out in a saturated jewelry market and create a desired brand! Join me on Thrive by Design for podcast episode 452! Here are the resources mentioned in the show: The Jewelry Brand Makeover Bootcamp Laying The Foundation The Desired Brand Effect Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. Click here to review the show on Apple podcast or your favorite platform Select “Ratings and Reviews” and “Write a Review” Share your favorite insights and inspirations If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere. xo, Tracy Matthews Follow on Instagram: Follow @Flourish_Thrive on Instagram Follow @TracyMatthewsNY Instagram Follow Flourish & Thrive Facebook Follow us on Tik Tok: Follow @Flourish_Thrive Tik Tok Follow @TracyMatthewsNY on Tik Tok…
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Thrive By Design: Marketing and Growth Strategies For Jewelry and Luxe Product Brands
1 Episode #451: Building Unbreakable Wealth With Mike Brown 32:03
32:03 Play Later Play Later Lists Like Liked32:03
Play Later Play Later Lists Like LikedIs your relationship with money impacting your ability to create wealth and find enjoyment in the things that you’re doing to generate revenue? I love talking about things that are holding you back from becoming wildly successful! In the latest episode of the Thrive by Design Podcast, I chat with Mike Brown - a serial entrepreneur, a former Navy pilot, and the founder of Unbreakable Wealth. We talk about: The number one thing stopping you from taking your wealth to the next level. The four magic numbers that will make or break your success. How to heal your relationship with money and stop feeling so stressed all the time. More tips on how to build unbreakable wealth! He tells you how to change the habits preventing you from creating wealth in your life and how to bridge the gap between wealth and freedom! Join us to learn financial strategies to break free from your limitations and how to accelerate your wealth-building journey! Join me on Thrive by Design for podcast episode 451! Here are the resources mentioned in the show: Mike’s Instagram Mike’s Website Momentum The Desired Brand Effect Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. Click here to review the show on Apple podcast or your favorite platform Select “Ratings and Reviews” and “Write a Review” Share your favorite insights and inspirations If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere. xo, Tracy Matthews Follow on Instagram: Follow @Flourish_Thrive on Instagram Follow @TracyMatthewsNY Instagram Follow Flourish & Thrive Facebook Follow us on Tik Tok: Follow @Flourish_Thrive Tik Tok Follow @TracyMatthewsNY on Tik Tok…
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Thrive By Design: Marketing and Growth Strategies For Jewelry and Luxe Product Brands
1 Episode #450: The 5 Steps to Manifest Your Dream Jewelry Business 31:40
31:40 Play Later Play Later Lists Like Liked31:40
Play Later Play Later Lists Like LikedEpisode #450: The 5 Steps to Manifest Your Dream Jewelry Business Want my 5 steps to manifest your dream jewelry business and make it happen in 2024? In the latest episode of the Thrive by Design Podcast, this Christmas episode is a celebration for you! I make sure that you’re fully prepared and give you all the tools you need to make it your best year yet! I talk about: How to be confident you’re taking the right steps to get to your goals. How to remove the things that are subconsciously keeping you from what you want. My envisioning process that’s been proven to work. Everything you should do right now to reach your next level next year! No matter where you’re at, here’s how to create the business of your dreams in 2024. (Hint: It all starts with setting your intention and understanding where you want to go.) Join me on Thrive by Design for podcast episode 450 as I talk about the exact process that I used to manifest a million-dollar company and my relationship! Here are the resources mentioned in the show: The Jewelry Business Owner’s Growth Guide Momentum The Desired Brand Effect Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. Click here to review the show on Apple podcast or your favorite platform Select “Ratings and Reviews” and “Write a Review” Share your favorite insights and inspirations If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere. xo, Tracy Matthews Follow on Instagram: Follow @Flourish_Thrive on Instagram Follow @TracyMatthewsNY Instagram Follow Flourish & Thrive Facebook Follow us on Tik Tok: Follow @Flourish_Thrive Tik Tok Follow @TracyMatthewsNY on Tik Tok…
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Thrive By Design: Marketing and Growth Strategies For Jewelry and Luxe Product Brands
1 Episode #449: Using Failure As Fuel For Growth with Brad Pedersen 44:20
44:20 Play Later Play Later Lists Like Liked44:20
Play Later Play Later Lists Like LikedLet’s get real about something that a lot of people are afraid of - how to overcome hardship and challenges, especially bankruptcy. What do you do when you have a business that might be in a bit of trouble and you love it and want it to work - but you’re unsure what to do next? In the latest episode of the Thrive by Design Podcast, my chat with Brad Pedersen will forever change your perspective, especially if you need hope and encouragement. We talk about: How to become more powerful no matter what you’re facing. Why you need struggles (that’s right). How to get your confidence back and move past shame. More ways to turn your problems into success! After walking through the fire and coming out even more successful on the other side, he talks about how he overcame going through bankruptcy and, more importantly, how he dealt with the emotions that come with it. The author of a book called Startup Santa, an award-winning entrepreneur, an angel investor, and an all-around badass, Brad uncovers how to navigate challenges in your business and continue growing year after year. Listen to episode #449 of Thrive by Design - Using Failure As Fuel For Growth with Brad Pedersen. Join us to learn how to use your beliefs, struggles, and failures as a launch pad for something so much bigger! Join me on Thrive by Design for podcast episode 449! Here are the resources mentioned in the show: Brad’s Book The Jewelry Business Owner’s Growth Guide Momentum The Desired Brand Effect Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. Click here to review the show on Apple podcast or your favorite platform Select “Ratings and Reviews” and “Write a Review” Share your favorite insights and inspirations If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere. xo, Tracy Matthews Follow on Instagram: Follow @Flourish_Thrive on Instagram Follow @TracyMatthewsNY Instagram Follow Flourish & Thrive Facebook Follow us on Tik Tok:…
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Thrive By Design: Marketing and Growth Strategies For Jewelry and Luxe Product Brands
1 Episode #448: How to Build More Confidence as an Artist with Miriam Schulman 40:43
40:43 Play Later Play Later Lists Like Liked40:43
Play Later Play Later Lists Like LikedReady to break away from self-sabotage and gain the confidence and clarity you need to create success and sustainability in your business? Whether you’re a creative, an artist, or a jewelry business owner, if you’re trying to make a living with your art and lack confidence, keep finding new things to learn, and are overwhelmed with putting yourself out there, you’re in luck! In the latest episode of the Thrive by Design Podcast, I chat with Miriam Schulman who is the brilliant author of Artpreneur: The Step-by-Step Guide to Making a Sustainable Living from Your Creativity - and she tells you exactly what’s holding you back and how to change that today. Her Passion to Profit Framework gives you the strategy to become wildly profitable in selling your offerings - without waiting any longer. Miriam makes everything crystal clear so you stop procrastinating and start taking the steps to grow and uplevel your dream biz today. Join us to learn the five elements that will make you amazingly successful as an artpreneur! Join me on Thrive by Design for podcast episode 448! Here are the resources mentioned in the show: Miriam’s Website Miriam’s Instagram Momentum The Desired Brand Effect Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. Click here to review the show on Apple podcast or your favorite platform Select “Ratings and Reviews” and “Write a Review” Share your favorite insights and inspirations If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere. xo, Tracy Matthews Follow on Instagram: Follow @Flourish_Thrive on Instagram Follow @TracyMatthewsNY Instagram Follow Flourish & Thrive Facebook Follow us on Tik Tok: Follow @Flourish_Thrive Tik Tok Follow @TracyMatthewsNY on Tik Tok…
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Thrive By Design: Marketing and Growth Strategies For Jewelry and Luxe Product Brands
1 Episode #447: From the Projects to QVC and Oprah’s Favorite Things: The Joy is in The Journey with Lia Valencia Key 44:28
44:28 Play Later Play Later Lists Like Liked44:28
Play Later Play Later Lists Like LikedDid you know that if you believe it, you can achieve it? In the latest episode of the Thrive by Design Podcast, you’re going to freaking love my guest today, Lia Valencia Key! She’s a bundle of joy and shares her story about reinvention and how she transformed her childhood of poverty and hardship into something positive and amazing. Raised with very humble beginnings and in the most impoverished neighborhood in Philidelphia, she grew up in a homeless shelter with her mother and siblings. In those dark times, her mom told her, “Your predicament does not determine your destiny”. Lia shows you how to always find the light within yourself and how all things are possible. She’s living proof of shattering glass ceilings as she built a wildly successful business that’s been featured on QVC, Oprah’s Favorite Things, and so many more places! We talk about: The secrets of connecting to your customers and selling on a whole new level. How to overcome adversity and not let your circumstances determine your future. How to get yourself out of a funk and find joy when you’re not feeling it. More inspiration you’re going to love! You are going to love her. Join me as I talk with one of the most joyful people that I’ve ever spoken to! Her words of wisdom and advice on how to persevere with joy will forever change your perspective (and business)! Join me on Thrive by Design for podcast episode 447! Here are the resources mentioned in the show: Lia’s Website Lia’s Personal Instagram Lia’s Business Instagram Momentum The Collective Mastermind The Desired Brand Effect Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. Click here to review the show on Apple podcast or your favorite platform Select “Ratings and Reviews” and “Write a Review” Share your favorite insights and inspirations If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere. xo, Tracy Matthews Follow on Instagram:…
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Thrive By Design: Marketing and Growth Strategies For Jewelry and Luxe Product Brands
1 Episode #446: Publicity and Your Jewelry Brand with Renee Warren 53:05
53:05 Play Later Play Later Lists Like Liked53:05
Play Later Play Later Lists Like LikedAre you ready to think outside of the box and discover different ways to get in front of your target audience with public relations? I chat with my very special guest Renee Warren who talks about about publicity in your business and some alternative ways that you might not be thinking about to grow your business. Here’s the thing - the way that we get exposure for our jewelry brands has changed and the old-school way of pitching print magazines is not really a thing anymore. PR these days is a lot more about your experiences and how you're getting in front of the right audience with the people that you’re either talking to or connecting with who are promoting your brand. That’s why Renee dives into how you can do this and some of her favorite ways for jewelry business owners to get into the press! Renee is awesome not only because of her life-changing expertise but also because she is a busy mom who is doing a lot of things in the world and making an impact, so the wisdom she shares is incredibly important for any busy woman who wants to get her business in front of more people. She’s here to help you build confidence and authority and gain the industry recognition and media exposure that you deserve! You’re going to love this episode! Join me on Thrive by Design for podcast episode 446! Here are the resources mentioned in the show: Renee’s Planner Renee’s Website Renee’s Instagram Apply to Momentum The Desired Brand Effect Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. Click here to review the show on Apple podcast or your favorite platform Select “Ratings and Reviews” and “Write a Review” Share your favorite insights and inspirations If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere. xo, Tracy Matthews Follow on Instagram: Follow @Flourish_Thrive on Instagram Follow @TracyMatthewsNY Instagram Follow Flourish & Thrive Facebook Follow us on Tik Tok: Follow @Flourish…
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Thrive By Design: Marketing and Growth Strategies For Jewelry and Luxe Product Brands
1 Episode #445: The Power of a Mastermind Group 32:55
32:55 Play Later Play Later Lists Like Liked32:55
Play Later Play Later Lists Like LikedDid you know that masterminding will change your business and life forever? Joining and creating masterminds is one of my top priorities because when you invest in a mastermind, you invest in catapulting your business to the next level. In the latest episode of the Thrive by Design Podcast, I share how every single mentorship I’ve been in has opened the door for me (and countless others I know and coached) to create more wealth, a more profitable business, and more freedom. We talk about: How I took one of my past businesses from $300k in revenue to a 7+ figure brand in 3 years. How mentorship helps you stay the course and make more money than ever before. Why not investing in myself during my first business was a HUGE mistake. More ways in which mentorships uplevel your life and business! Fast forward to today, and I look at investment in mentorship as an investment in my future and business’s growth… Because my first mentorship turned out to be one of the best decisions of my life. It was a profound experience that opened my eyes to all of the possibilities of what I could potentially do. So join me as I dive into why masterminds are so incredibly powerful and how they will give you tools you might not even realize you need! Join me on Thrive by Design for podcast episode 445! Here are the resources mentioned in the show: The Collective → A Mastermind for High-Achieving Jewelry Business Owners Who Are Up to Big Things The Desired Brand Effect Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. Click here to review the show on Apple podcast or your favorite platform Select “Ratings and Reviews” and “Write a Review” Share your favorite insights and inspirations If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere. xo, Tracy Matthews Follow on Instagram: Follow @Flourish_Thrive on Instagram Follow @TracyMatthewsNY Instagram Follow Flourish & Thrive Facebook Follow us on Tik Tok: F…
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Thrive By Design: Marketing and Growth Strategies For Jewelry and Luxe Product Brands
1 Episode #444: Embracing Your Challenges With Gratitude as a Path to Growth 32:55
32:55 Play Later Play Later Lists Like Liked32:55
Play Later Play Later Lists Like LikedToday is all about one of the core pillars of manifesting what you want in your life and business - being, acting, and emoting the energy and vibe of what you’re trying to attract. Because honestly, manifestation and positivity aside, sometimes life just goes sideways and you get served (as Jason calls it) a c-r-a-p ball. Do you know what I’m talking about? The thing is, we’re human, and sometimes bad things happen to good people who are doing everything right. As a business owner, you’re going to face challenges every single week in your business, and there will be times when you come up with negative self-talk because of the hardships you’re facing (we all struggle with it). In the latest episode of the Thrive by Design Podcast, that’s exactly why I talk about how to put a spin on gratitude and be grateful for everything that’s happening to you - even when it’s not so fun at the time. Because, even though it definitely doesn’t feel like it, your obstacles are taking you to the next level in your business and growth. So how do you transform that crappy energy into a positive vibe or feeling of gratitude? I’m excited to share some tangible advice on how to embrace challenges as a path to growth! Join me on Thrive by Design for podcast episode 444! Here are the resources mentioned in the show: My Inner Circle Mastermind Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. Click here to review the show on Apple podcast or your favorite platform Select “Ratings and Reviews” and “Write a Review” Share your favorite insights and inspirations If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere. xo, Tracy Matthews Follow on Instagram: Follow @Flourish_Thrive on Instagram Follow @TracyMatthewsNY Instagram Follow Flourish & Thrive Facebook Follow us on Tik Tok: Follow @Flourish_Thrive Tik Tok Follow @TracyMatthewsNY on Tik Tok…
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