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EP 48 Unlocking the Secrets of Effective Content Marketing with Charlotte Laing, The Content Emporium

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Manage episode 443270192 series 3305033
Content provided by Kelly Ballard. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kelly Ballard or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

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Welcome to today’s episode! I’m super excited to chat with Charlotte Laing, the amazing founder of The Content Emporium. Her agency is thriving, with a team of 46 talented people, and they’re doing fantastic work for clients, including 20 shopping centres across the UK.

Who’s This Episode For?

If you’re creating content for businesses, especially in the visitor economy (think shopping centres, town or city centres), this one’s for you.

Charlotte’s sharing some great tips and insights to help you up your content game.

What You’ll Learn

🤿 The Why Behind Content: We’re diving into why it’s more important than ever to invest in content creation and how businesses can make it work for them.

🔮 Looking Ahead to 2025: Charlotte shares her thoughts on the big content trends coming up and what you should be preparing for.

💡Tips You Can Use Right Now: Need a boost for your content strategy? Charlotte’s got some super practical advice to help you nail it for 2025.

Grab your notebook, get comfy, and let’s get into it!

For a summary, full transcription, and links mentioned in the episode, head to Visitor Elves.

This episode is sponsored by Hello Starling.

Hello Starling, is an award-winning Media Planning and Buying agency that specialises in delivering advertising campaigns with great results for visitor attractions and destinations.
They've worked with brands such as Bristol Zoo Project, Visit Shropshire, Visit Conwy, Visit Herefordshire and the National Tourism Office for Poland. If you want to be the centre of attention, visit
hellostarling.com today.
Find out more about the marketing strategy and mentoring services with the Visitor Elves.

To share your views on this subject and ask questions about the episode, head over to:
Instagram
LinkedIn
If you have enjoyed this podcast episode, please take a moment to give me a few stars on Apple podcasts or Spotify, it helps to encourage more people to listen and learn from our stories. 🙏

  continue reading

51 episodes

Artwork
iconShare
 
Manage episode 443270192 series 3305033
Content provided by Kelly Ballard. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kelly Ballard or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Send us a text

Welcome to today’s episode! I’m super excited to chat with Charlotte Laing, the amazing founder of The Content Emporium. Her agency is thriving, with a team of 46 talented people, and they’re doing fantastic work for clients, including 20 shopping centres across the UK.

Who’s This Episode For?

If you’re creating content for businesses, especially in the visitor economy (think shopping centres, town or city centres), this one’s for you.

Charlotte’s sharing some great tips and insights to help you up your content game.

What You’ll Learn

🤿 The Why Behind Content: We’re diving into why it’s more important than ever to invest in content creation and how businesses can make it work for them.

🔮 Looking Ahead to 2025: Charlotte shares her thoughts on the big content trends coming up and what you should be preparing for.

💡Tips You Can Use Right Now: Need a boost for your content strategy? Charlotte’s got some super practical advice to help you nail it for 2025.

Grab your notebook, get comfy, and let’s get into it!

For a summary, full transcription, and links mentioned in the episode, head to Visitor Elves.

This episode is sponsored by Hello Starling.

Hello Starling, is an award-winning Media Planning and Buying agency that specialises in delivering advertising campaigns with great results for visitor attractions and destinations.
They've worked with brands such as Bristol Zoo Project, Visit Shropshire, Visit Conwy, Visit Herefordshire and the National Tourism Office for Poland. If you want to be the centre of attention, visit
hellostarling.com today.
Find out more about the marketing strategy and mentoring services with the Visitor Elves.

To share your views on this subject and ask questions about the episode, head over to:
Instagram
LinkedIn
If you have enjoyed this podcast episode, please take a moment to give me a few stars on Apple podcasts or Spotify, it helps to encourage more people to listen and learn from our stories. 🙏

  continue reading

51 episodes

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