033: Social Media vs SEO: Busting The Myths

The Website Success Show: SEO & Website Tips For Local & Online Businesses Who Want More Website Traffic & Sales

In this episode, Jules White dispels common myths surrounding websites, SEO, and social media marketing. Jules challenges the notion that building a website guarantees traffic and explores the misconception that social media is entirely free. She delves into the psychological effects of social media, emphasising the importance of prioritising your well-being.

Jules also discusses the effectiveness of SEO for businesses of all sizes, advocating for a sustainable marketing approach that aligns with your overall business goals.

Key Takeaways:

• Myth 1: Build It and They Will Come: Jules debunks the misconception that simply having a website guarantees traffic, emphasising the importance of SEO and other promotional strategies.
• Myth 2: Social Media is Free and SEO is Expensive: This segment challenges the idea that social media is entirely free, considering the investment of time and potential impact on mental health.
• Myth 3: Social Media is the Best Way to Get Clients: Jules explores alternative client acquisition methods, highlighting the power of SEO and relationship marketing.
• Myth 4: SEO Can Be Done Once: This section clarifies the ongoing nature of SEO, contrasting it with the constant demands of social media content creation.
• Myth 5: SEO is Only for Big Businesses: Jules emphasises the benefits of SEO for small businesses, particularly in local markets.

Related episodes:

• Episode 002: Why You Don't Need To Keep Feeding The Algorithm: Use Your Existing Content Potential To Show Up In Search
• Episode 012: Own Your Content - Why Creating for Your Domain First is Key to Long-Term Marketing Success
• Episode 031: How to Use Google Search Console to Improve SEO: A Beginner's Guide

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Chapters

1. Introduction and Myth Busting Overview (00:00:00)

2. The Myth of 'Build It and They Will Come' (00:01:34)

3. Social Media vs. SEO: Cost and Effectiveness (00:04:42)

4. The Reality of Social Media and Its Impact (00:06:31)

5. SEO: A Sustainable Marketing Strategy (00:11:59)

6. SEO & Social Media Takes Consistent Effort (00:16:27)

7. SEO for Small Businesses: A Game Changer (00:21:45)

8. Podcasting Journey and Reflections (00:23:46)