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The SEO Show

Michael Costin & Arthur Fabik

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In The SEO Show, hosts Michael Costin and Arthur Fabik talk all things search engine optimisation, drawing from a decade working on the SEO front-lines both client side and agency side. Each episode they explore relevant and topical ideas in a fun and interesting way to help business owners & marketers improve their SEO skills, grow their Google visibility and separate golden advice from the snake-oil.
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Looking to boost traffic and sales through enhanced website SEO? This show is tailored for independent women in business who want to harness their existing podcast content to not only drive more traffic to their website but also significantly improve search engine rankings. If you’re asking questions like, * How can my podcast help my website get more traffic? * How can I set up my website to be more friendly to search engines & users? * How do show notes affect my podcast search engine visi ...
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Do you want actionable advice from the best and brightest eCommerce & D2C professionals? Customers Who Click presents D2C eCommerce specific advice to keep your customers clicking. In each episode, you’ll learn from experts sharing tools, success stories and insights on how to grow your eCommerce business. Will Laurenson interviews marketing leaders, from companies such as Fiverr, Virgin Pure, and Jellyfish Group, to help you understand the complete customer journey, their expectations and w ...
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Dewaldt GodsBoy Huysamen

Dewaldt Huysamen (GodsBoy)

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A father and expert in internet services like, online marketing, SEO, Google, AdWords, Social Media Optimisation, Conversion Rate Optimisation. And that is just my day job. I also have 10 years plus experience in counselling people caught up in drug abuse and advising plus ensuring they recover. Also people with emotional problems and so much more.
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Pure SEO (https://pureseo.com) is a Google partnered digital marketing agency. Our award-winning team of certified specialists delivers search engine optimisation, search engine marketing, conversion rate optimisation, analytics, content creation, social media, and a range of internet marketing services. We help brands connect with their audience and fully utilize the promise, power, and potential of the web.
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Learn how to get on the fast track to business success with real actionable advice. Joshua Strawczynski and team are digital marketing experts at the award winning JMarketing Agency who deliver outstanding results to multi-million dollar companies by letting consumer psychology influence the buyer decision-process.
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Are you a personal brand struggling to build and grow your website? The Make Your Mark Online Podcast tells you how to create an online presence you can be proud of. We’ll be going through all sorts of juicy topics like conversion rate optimisation (CRO), copywriting for the web, search engine optimisation (SEO) and content marketing. We’ll be breaking these topics down, making it easy-peasy for non-techies like you to understand and implement in your business straight away. Pretty cool, eh? ...
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Trevor Ginn from Vendlab.com interviews interesting people about their eCommerce journey. We discuss everything required to start and run an online business, including marketing, logistics, product sourcing and marketplaces. Many of the topics discussed are covered in his book, How to Grow Your eCommerce Business: https://vendlab.com/buy-our-how-to-grow-your-ecommerce-business-book/ www.Vendlab.com is an eCommerce marketing agency specialising in online marketplaces and eCommerce platforms.
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iProspect is the UK’s leading performance marketing agency, with more than 20 years’ experience of transforming brands and driving high growth for clients in the digital economy. It is a critical marketing partner for some of the world’s most successful brands, creating and delivering transformative business outcomes to ensure clients win and stay ahead of the competition in today’s rapidly evolving digital economy. While iProspect’s passion is business performance, its reward is knowing it ...
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Funny that we have to say this, but in almost 8 years, going to multiple PPC conferences, workshops and marketing summits, there is almost no talk about the art of advertising. There is discussion about settings, algorithms and optimisation – but virtually nothing about copywriting, persuasion and human psychology.
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Entrepreneurship, Business, Digital Marketing, eCommerce, Growth and Gamification by Drimify. The platform to easily create Gamification experiences, Marketing Games and Serious Games. Engage your audience. Reach your goals. Try the demos on Drimify.com
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How to be successful in Multichannel & eCommerce - practical suggestions and advice from seasoned industry experts. We have many years of experience and we share our knowledge and discuss important multichannel issues with guests. We hope you find it interesting. Talk to us - www.prosperocommerce.com/connect We had some great feedback from you for our first season released earlier this year, so have decided to come back for a second season. As before, we’ve tried to give you a mix of strateg ...
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Insights & wisdom from the greatest minds in B2B marketing. Every episode is designed to help you directly expand and enhance your professional knowledge with every episode. No fluff or filler, simply high quality interviews with the leading and brightest stars in B2B marketing. Filmed and broadcast live The 414 is available as both a video and audio podcast. The 414 is the UK's #1 B2B Marketing Podcast, presented by James Rostance. www.The414.net
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Send us a Text Message. We're answering more listener questions with the eleventh instalment of our Q&A week. Want to ask us a question? Just hit the "send us a text message" link in the description, or head to theseoshow.co and submit a voice note there. WANT US TO DO YOUR SEO? We can take a look at your site, your competitors and your market and …
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In this episode of The Website Success Show, host Jules White takes you through a detailed walkthrough of a real-life opt-in page for therapist Mallory, who specializes in counseling and therapy for teens. Discover actionable tips and strategies for optimizing your opt-in pages to attract more subscribers and grow your email list. Key Takeaways: Th…
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The unboxing experience is a vital and often ignored part of the consumer experience. In this episode of the How to Grow Your eCommerce Business Podcast, Trevor talks to Tyler DeLarm from UnDigital about optimising your unboxing to increase the return order rate. How to Grow to Your eCommerce Business is sponsored by Vendlab, the multi-channel eCom…
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In this episode of Customers Who Click, Ross Allsop joins host Will Laurenson to explore the balance between customer acquisition and sustainable growth. Ross shares his journey from DJ to ecommerce expert and offers insights into profitable growth, customer lifetime value, and the importance of focusing on customer experience and retention. He dis…
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In this episode of The Website Success Show, host Jules White dives into the often overlooked but crucial topic of content strategy. Learn how a well-defined content strategy can streamline your content creation process, boost your website's SEO, and ultimately drive more traffic and conversions. Jules explains the importance of identifying your co…
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In this episode of The Website Success Show, host Jules White discusses the critical topic of website migration and its potential impact on your SEO efforts. Learn how even seemingly minor changes like switching website builders, changing domain names, or overhauling your website's content can have significant consequences for your search engine ra…
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In this episode of Customers Who Click, Will Laurenson chats with Joel Garthwaite, CMO at Frive. Joel shares his unique journey from classical musician to e-commerce marketing leader. He emphasizes the importance of understanding the total addressable market, hyper-personalizing campaigns, and leveraging customer feedback and data. Joel also discus…
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Send us a Text Message. How annoying is it... your site is BETTER than your competitors, but they outrank you in Google. Why is it happening? Well, you can forgot most of the buzzwords in SEO. It probably comes down to your content and your authority. So thats what we've dug into this episode. Stay tuned to the end for a little hack on how to spy o…
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In this episode of The Website Success Show, host Jules White shares a cautionary tale about a local locksmith who received misguided advice on optimizing his Google Business Profile. Learn why using shady tactics like buying a P.O. box in a different location can backfire and lead to re-verification, suspension, or even worse. Discover legitimate …
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In this episode of The Website Success Show, host Jules White shares seven places to focus your attention to improve your website's organic visibility and attract more visitors. Jules emphasizes the importance of understanding why your website matters and how increased traffic can translate to more sales and email signups. She guides you through th…
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In this episode of Customers Who Click, Will Laurenson talks with Frederica Watson, Head of E-Commerce at Rodial Group. Frederica shares her unique journey from law to e-commerce, stressing the importance of a full funnel approach and consistent customer experience. They discuss the significance of data-driven strategies, review mining, and the pow…
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Websites vs. Landing Pages: Unraveling the Confusion & Boosting Your SEO Are you unsure about the difference between web pages, websites, and landing pages? Or do you wonder if having a website is even necessary in 2024? In this episode, Jules White, Website and SEO Consultant clears up the confusion surrounding these terms and explains why underst…
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Boost Your Podcast's Visibility with Organic Search In this episode of The Website Success Show, host Jules White sits down with Stephanie Smith, the creator of a new podcast called "Getting to the Bottom Line." Stephanie aims to help business owners improve their revenue, profit, and cash flow by highlighting the often overlooked aspects that impa…
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In this episode of Customers Who Click, Neal Goyal, Director of Sales at Tapcart, joins Will Laurenson to discuss the pivotal role of mobile commerce in e-commerce strategy. Neal shares insights on the shift from rapid brand growth during COVID-19 to a focus on profitability and customer retention in 2024. He highlights the importance of personaliz…
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Send us a Text Message. When you're working with an SEO agency you're investing time and money. It would suck to get six months in and discover you're investing it in the wrong place. This episode arms you with the tools you can use to keep your SEO agency honest. WANT US TO DO YOUR SEO? We can take a look at your site, your competitors and your ma…
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Hero Sections: The Key to Keeping Visitors on Your Website In this episode, we're diving deep into the world of hero sections – the topmost visible area of your website that holds immense power over your visitor's first impression. Learn why this section is crucial for grabbing attention, conveying your value proposition, and guiding users to take …
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In this episode, we tackle the common frustration of website traffic not converting into leads or sales. Even with 100 visitors, if no one is taking your desired action, it's time to diagnose the problem. Key takeaways: Track Your Data: Use Google Analytics and Search Console to understand your website's performance, including traffic sources, visi…
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In this episode, I dive into the pressure of the content creation machine and how it can lead us to overlook the hidden potential in our existing content. I explore strategies for repurposing and optimizing your podcast episodes, blog posts, and other content to drive traffic to your website and ultimately generate more leads and sales. I also disc…
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Join us on Customers Who Click as we sit down with Stephen McNamara from The Little Greene Paint Company. Stephen delves into the world of e-commerce, discussing the importance of personalization and seamless checkouts. Learn about their approach to user and A/B testing and get practical advice on prioritizing website optimizations. Stephen also sh…
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In this episode of Customers Who Click, Doug Franklin, founder and CEO of Penny Black, discusses how brands can transform the unboxing experience into a powerful engagement tool. By leveraging data to personalize inserts, Penny Black turns standard ecommerce packaging into a profit center. Doug shares insights on the importance of personalization, …
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Send us a Text Message. We're joined by Robert Hoang to discuss conversion rate optimisation. Rob walks us through three real life CRO campaigns he worked on for clients to generate results like a doubling of revenue. We discuss the tools and ways you can go about working on your own CRO - don't miss this episode! WANT US TO DO YOUR SEO? We can tak…
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How to Grow Your eCommerce Business is sponsored by the multi-channel eCommerce agency Vendlab.com. Are you fed up with the hassle of shipping your inventory in bulk from the Far East? Happily, there is an alternative to storing all the money in stock and waiting three months for it to arrive. Portless enables stock to be stored in China and shippe…
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The How to Grow your eCommerce Business is sponsored by the eCommerce Growth Agency Vendlab.com. Ayat Shukairy is a conversion rate optimisation expert and the founder of Invesp.com. In this podcast, we discuss the process for increasing website conversion rates and the things that every website owner should do today to turn more browsers into buye…
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In this episode of Customers Who Click, Will Laurenson chats with Guljeet Samra. Guljeet shares her journey from digital media to e-commerce, emphasizing the importance of mapping the customer journey and having a well-structured team. She discusses strategies for dealing with tech bloat, the benefits of leveraging agencies, and the value of commun…
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Send us a Text Message. We've done three different searches on classic Google search and compared the results to what Perplexity, Chat GPT and Meta A.I have to say. We're told AI is a Google killer, so is it now, and will it be in the future? This episode digs in to try and find out. WANT US TO DO YOUR SEO? We can take a look at your site, your com…
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How to Grow your eCommerce Business is sponsored by the eCommerce Growth Agency www.Vendlab.com. Even Haim is a 7 Figure eCommerce seller and the founder of reconvert.com,seven-figure eCommerce seller and the founder of ⁠reconvert.com,⁠ the top-selling the top selling Upselling app on the Shopify marketplace. In this recording, Even shares his tips…
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Explore the strategic depths of ecommerce and subscription models with Mihaela Mateescu, Head of Performance Marketing at Smol. In this episode of Customers Who Click, Mihaela shares valuable insights on driving customer retention and long-term value through innovative marketing and product strategies. Learn about the significance of customer engag…
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Send us a Text Message. After much warning and hype, Google's "site reputation abuse" crackdown (aka the parasite SEO crackdown) is here. It's brand spanking new, but this episode digs into what we've seen so far. WANT US TO DO YOUR SEO? We can take a look at your site, your competitors and your market and give you a free proposal on what you need …
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Explore the transformative impact of Customer Experience (CX) in ecommerce with Amanda Kwasniewicz, VP of Customer Experience at Love Wellness, on Customers Who Click. Amanda discusses how CX goes beyond traditional support, acting as a crucial driver of revenue and strategic insights. From her experiences at Hulu and Casper, she reveals how effect…
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Dive into the world of disruptive marketing with Oli Russell-Cowan, the mastermind behind Liquid Death’s cult branding, on this episode of Customers Who Click. Discover how authenticity, humor, and a solid understanding of your audience can transform even the simplest product into a viral sensation. From using Tony Hawk’s blood in skateboard artwor…
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Diving into the nitty-gritty of CRO, we'll tackle the barriers and misconceptions that prevent businesses from embracing this essential strategy. With Rafa's expertise, we dissect the competitive necessity of CRO in a market where paid channels are battlegrounds, your competitors are relentless, and consumer behaviors shift like sand. Through a riv…
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Dive into the world of ecommerce with Stacey Howe, VP at Cotopaxi, as she explores how data and customer feedback drive brand evolution and consumer engagement. Learn why integrating your brand mission with customer insights is key to maintaining relevance and loyalty in a fast-paced market. This episode is a must-listen for ecommerce enthusiasts a…
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In our first podcast episode of Season 3, we dive into the world of eCommerce platforms and ecosystems. We have Deepak Anand from Shopline and Jeremy Wilson from Prospero join us to unravel the complexities of modern retail tech. We talk about the shift from monolithic platforms to flexible ecosystems, and the evolving nature of platforms into part…
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In this episode of 'Multichannel Success Podcast,' David Kohn had the pleasure of chatting with Mark Pinkerton from Prospero, and our special guest, Abi Hough from uu3. We dove into the evolving world of Conversion Rate Optimization (CRO) and questioned whether it's becoming obsolete. Abi, with her 20 years of consulting experience, shares fascinat…
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Today David Worby & Mark Pinkerton from Prospero are with Kevin Murray from Infinity, and today we're diving into a juicy topic: why sometimes you may not need a Systems Integrator (SI). We're unravelling the mystery of what an SI is, how the role has evolved, and the shifting landscape of technology that's changing the game for retailers. From dis…
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This episode with David Kohn and Dan Burnham, together with David from Prospero about the ins and outs of eCommerce channels. We dove into the nitty-gritty of marketplaces, comparison shopping sites, affiliates, and the rising star of social commerce. Dan gave us the lowdown on how these channels are shaking up the digital shopping world, with a sp…
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This episode dives into the necessity of AI in retail and beyond with Co-founder of Snowplow Analytics, Alex Dean together with David & Mark from Prospero. Alex shares how they help brands understand customer behaviour through data. The discussion covers retail's growing data focus post-COVID, the importance of data teams, and the acceleration of A…
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In this episode, we dove into why efficiency is becoming the new superpower for retailers. We had the pleasure of chatting with James Brooke, CEO of SWEFT, David Kohn, a regular contributor, and Michael Robinson, Chief Product Officer at SWEFT together with Mark Pinkerton from Prospero. They shared insights on the challenges retailers face post-pan…
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In this episode, David Kohn from the multichannel expert, David Worby, and Mark Pinkerton of Prospero engage in a lively discussion about Agile methodology, its relevance in eCommerce, and whether it's on its last legs. They delve into the Agile mindset, the challenges of defining project visions and endpoints, and the balance between Agile's itera…
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Discover the alchemy of homepage design that magnetizes and converts with JMarketing's wizard of the web, Josh Strawczynski. Prepare to be enlightened as Josh imparts the esoteric knowledge of crafting a homepage that doesn’t just catch the eye but clasps the visitor in a persuasive embrace within the first few seconds. Josh demystifies the craftin…
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Dive into an engaging discussion with Chloe Thomas on Customers Who Click, where she shares her two-decade journey in ecommerce and the art of continuous optimization. Chloe emphasizes the power of a well-curated tech stack and the need for a holistic approach to business improvement. Whether it's marketing strategies, operational policies, or tech…
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Send us a Text Message. We're joined by Lou Viveros from Market Solutions this week to talk about selling your digital business. Whether you run an SEO agency, an ecommerce business, SaaS tool or just a website, Lou talks about what to be across to achieve the best sale price possible. WANT US TO DO YOUR SEO? We can take a look at your site, your c…
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Join us on Customers Who Click for a deep dive into e-commerce marketing with Tim Brown, a maestro in performance marketing. Discover how understanding your customers can transform your brand, learn the art of creating value beyond your products, and gain insights into strategic leadership in marketing. Tim's journey at Huckberry and his insights f…
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Unlock the secrets to designing online forms that don't just grab attention, but elegantly guide users through to conversion. Today, we're joined by expert designer Nik, who sheds light on the art of crafting forms that strike the perfect balance between aesthetic allure and functional clarity. Step into a realm where each textbox and submit button…
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Dive into the world of Amazon marketing with Hristo Arakliev, co-founder of Hyperzon, on Customers Who Click. Discover why Amazon's unique platform requires a dedicated approach, distinct from traditional social media marketing. Learn how to significantly enhance your brand's visibility and sales on Amazon with Hristo's expert strategies, from opti…
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Send us a Text Message. We've made it to the tenth instalment of our Q&A series where we answer listener questions on SEO. Five more questions done and dusted this episode. If you want to submit one please head to theseoshow.co and click the dots in the menu, then submit an audio recording using the widget - you'll get to hear yourself on the show!…
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Send us a Text Message. This week we spoke to Greg Merrilees, founder at Studio 1 Design about the importance of conversion lead approach to your website. SEO is great for getting traffic to a site, but what you do to convert that traffic into new business is just as (or even more) important. Greg touches on key conversion design principles as well…
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Key Insights & Quotes: 1. The Unmatched Potential of TikTok Shops: Insight: Jordan emphasizes the groundbreaking potential of TikTok shops in e-commerce, likening its impact to the rise of Amazon. Quote: "TikTok shops is the biggest opportunity since Amazon." Timestamp: 27:54.581 2. The Evolution of Influencer Marketing: Insight: Jordan discusses h…
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