Les 60 ans de Mafalda, rencontre avec Claire Latxague. Dans ma bulle#506

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How Anthropologie gets omnichannel right (and what to learn) 27:29

13 days ago27:29

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Episode web page: https://tinyurl.com/2b3dz2z8 ----------------------- Rate Insights Unlocked and write a review If you appreciate Insights Unlocked , please give it a rating and a review. Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click on a star rating. Scroll down past the highlighted review and click on "Write a Review." You'll make my day. ----------------------- In this episode of Insights Unlocked , we explore the evolving landscape of omnichannel strategies with Kate MacCabe, founder of Flywheel Strategy. With nearly two decades of experience in digital strategy and product management, Kate shares her insights on bridging internal silos, leveraging customer insights, and designing omnichannel experiences that truly resonate. From the early days of DTC growth to today’s complex, multi-touchpoint customer journeys, Kate explains why omnichannel is no longer optional—it’s essential. She highlights a standout example from Anthropologie, demonstrating how brands can create a unified customer experience across digital and physical spaces. Whether you’re a marketing leader, UX strategist, or product manager, this episode is packed with actionable advice on aligning teams, integrating user feedback, and building a future-proof omnichannel strategy. Key Takeaways: ✅ Omnichannel vs. Multichannel: Many brands think they’re omnichannel, but they’re really just multichannel. Kate breaks down the difference and how to shift toward true integration. ✅ Anthropologie’s Success Story: Learn how this brand seamlessly blended physical and digital experiences to create a memorable, data-driven customer journey. ✅ User Feedback is the Secret Weapon: Discover how continuous user testing—before, during, and after a launch—helps brands fine-tune their strategies and avoid costly mistakes. ✅ Aligning Teams for Success: Cross-functional collaboration is critical. Kate shares tips on breaking down silos between marketing, product, and development teams. ✅ Emerging Tech & Omnichannel: Instead of chasing the latest tech trends, Kate advises businesses to define their strategic goals first—then leverage AI, AR, and other innovations to enhance the customer experience. Quotes from the Episode: 💬 "Omnichannel isn’t just about being everywhere; it’s about creating seamless bridges between every touchpoint a customer interacts with." – Kate MacCabe 💬 "Companies that truly listen to their users—through qualitative and quantitative insights—are the ones that thrive in today’s competitive landscape." – Kate MacCabe Resources & Links: 🔗 Learn more about Flywheel Strategy 🔗 Connect with Kate MacCabe on LinkedIn 🔗 Explore UserTesting for customer insights for marketers…

about a year ago 24:05

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"Depuis soixante ans, Mafalda décrypte le monde de ses yeux d’enfant. Avec candeur, elle n’a cessé de révéler les injustices et souligner les paradoxes de nos sociétés. Rebelle, fine observatrice et un brin idéaliste, cette figure contestataire et féministe a marqué des générations de lecteurs et continue de nous inspirer. Pour fêter l’anniversaire de notre jeune héroïne qui n’a pas pris une ride, les éditons Glénat rassemblent l’intégralité des strips de la BD de Quino dans une intégrale repensée, et bénéficiant d’un nouvel appareil critique de Claire Latxague, spécialiste de Mafalda. Un hommage à une figure incontournable de la bande dessinée dont les questionnements restent toujours d’actualité.

Rencontre avec Claire Latxague, qui revient, au micro de Fred Michel, sur sa découverte, sa passion pour Mafalda, et son travail éditorial autour de cette intégrale spéciale 60 ans.

Une discussion enregistrée à Paris en décembre 2024.

Hébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.

795 episodes

#Livres #Arts #ALire #Frédéric Michel #Jérôme Vincent