Winning Hearts And Minds: Outreach Strategies for Curbside Organics Collection: NYC Case Study

The Organic Stream

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10y ago 22:04

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This episode corresponds to Lesson 3 and Lesson 4 of our online course.

We join Director of Recycling Bridget Anderson to discuss the DSNY’s extensive outreach and education strategy for their curbside organics collection pilot program in New York City. We explore how they dealt with the different demographics in the city, how they used online social media and traditional media, the importance of face-to-face communication, the reasons why people don’t participate, and much more.

Thanks to If You Care for making this episode possible.

If You Care Certified Compostable Bags are made from potato starch from starch potatoes, blended with a fully compostable polymer, and are polyethylene and plasticizer free. Their potatoes are grown for starch only unlike corn which is grown for food. Their potatoes require forty percent less land than corn and no irrigation. For more, visit their website.

Picture courtesy of DSNY.

45 episodes

#Government #Online Course #Organic Stream