The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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Jess Iandiorio: Drift's VP of Marketing on Building A Customer Growth Strategy
MP3•Episode home
Manage episode 124886245 series 79359
Content provided by Louder Than Words and John Bonini. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Louder Than Words and John Bonini or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Jess Iandiorio, VP of Marketing at Drift, details prescriptive tips on how brands can start building a more effective customer growth strategy and retain more customers.
49 episodes
MP3•Episode home
Manage episode 124886245 series 79359
Content provided by Louder Than Words and John Bonini. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Louder Than Words and John Bonini or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Jess Iandiorio, VP of Marketing at Drift, details prescriptive tips on how brands can start building a more effective customer growth strategy and retain more customers.
49 episodes
All episodes
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