Best John Bonini Podcasts (2024)

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#49 | Natalie Marcotullio | The Smallest Company that Everyone Knows About 50:00

29d ago50:00

50:00

In this episode, John sits down with Natalie Marcotullio, head of growth and operations at Navattic. Natalie shares her experience transitioning from a traditional SEO-driven content marketing playbook to a more customer-focused approach and how that's paid off. Discussed in this episode: Leveraging customer insights and data to craft content that …

1
#48 | Eddie Shleyner | The Most Personal is The Most Creative 45:48

2M ago45:48

45:48

In this episode, John catches up with old friend and copywriting savant, Eddie Shleyner. Eddie is the founder of VeryGoodCopy where he has built up a massive audience and profitable personal brand using primarily 2 mediums –– blog posts (what Eddie calls micro articles) and email. Things discussed in this episode: Teaching yourself a new skill can …

1
EP#310 Filmmaker Ray Sager ( "Prom Night" 2-4, "My Bloody Valentine", "Terror Train") 1:31:23

3M ago1:31:23

1:31:23

Our guest today is a virtuoso of the genre having worked as either the producer, star, production manager, second unit director, or assistant director (sometimes a combination of a few of these roles) on a panoply of iconic films including several movies with the “Godfather of Gore” Herschell Gordon Lewis, “American Nightmare”, “Terror Train”, “My …

1
#47 | Ross Simmonds | The Long Game of Content Marketing 50:58

3M ago50:58

50:58

This week, John sits down with content legend Ross Simmonds. Ross is the founder and CEO of Foundational Marketing, an agency focused on distribution, as well as the (new!) author of "Create Once, Distribute Forever." Discussed in this episode: Leading with value is crucial in content marketing to avoid being banned or blocked from platforms. Conte…

1
#46 | Emily Triplett Lentz | Behind the Content at Basecamp, Help Scout, and Calendly 47:58

3M ago47:58

47:58

This week, I sit down with a friend and and someone whose work I've long admired––Emily Triplett Lentz. Emily has one of the most prolific and legendary resumes in content marketing, working for brands like Basecamp, Help Scout, Loom, and currently, Calendly. Things discussed in this episode: Community plays a crucial role in content marketing as i…

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EP#309 Writer/Director Travis Bible ("#ChadGetsTheAxe") 1:01:38

3M ago1:01:38

1:01:38

This episode continues our series of overlooked and underseen films. Last episode we spoke with Michael Bonini, one of the stars of the 2022 influencer-skewering (yep, that’s a pun) “#ChadGetsTheAxe" and in this episode we are joined by the films writer and director, Travis Bible. Travis explains how a short film version of the feature length film …

1
#45 | Chris Savage | Content Is the Product 54:37

4M ago54:37

54:37

This week, John sits down with Chris Savage, co-founder and CEO at Wistia. The team at Wistia has always approached content differently than most other companies. They host, and film, parades. They buy and refurbish old station wagons. They record original music. All for the content. In this episode, John geeks out with Chris to learn all about the…

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#44 | Brendan Hufford | The Importance of Creativity & Consistency in Building a Brand 52:40

4M ago52:40

52:40

In this episode, John hangs out with recovering in-house marketer, now founder of Growth Sprints, Brendan Hufford. In the past, Hufford worked in both growth and SEO for companies like ActiveCampaign. Now, he works with SaaS companies to help take them grow through short, focused sprints using his SaaS Growth Sprint framework. Discussed in this epi…

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EP#308 Actor Michael Bonini ("#ChadGetsTheAxe" "Bad CGI Gator" ) 1:16:15

4M ago1:16:15

1:16:15

In our continuing series of under-seen or overlooked genre films, the next two episodes will be looking at the 2022 social media slasher “#ChadGetsTheAxe”. Written by Travis Bible and Kemerton Hargrove and directed by Bible, #ChadGetsTheAxe is a razor-sharp, edge of your seat slasher that not only avoids the pratfalls of the overdone “influencer ho…

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#43 | Rand Fishkin | Designing a Business (and content) for Meaningful Engagement 52:26

4M ago52:26

52:26

This week, John is joined by Rand Fishkin––one of the true OGs when it comes to B2B content marketing. Rand is the founder and former CEO of Moz and the current founder and CEO of SparkToro. He's also the author of Lost and Founder: A Painfully Honest Field Guide to the Startup World. Discussed in this episode: SparkToro's three-year retrospective …

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#42 | Amanda Goetz | The Messiness of Finding Your Content Niche & Going Independent 48:10

4M ago48:10

48:10

This week, John sits down with Amanda Goetz. Amanda is a 2x founder, 3x CMO, and now a full-time brand builder and creator on personal and professional growth inspiring 150k people each week through social and her weekly newsletter, Life’s a Game. Amanda shares insights and experiences on: Her experience transitioning to full-time content creation …

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EP#307 Writer/Director Shawn Linden ("Hunter Hunter") 1:33:57

4M ago1:33:57

1:33:57

This episode is a continuation of our last episode with actor Devon Sawa as we continue to discuss overlooked or under-seen genre films. As a quick recap, Devon is one of the stars of the 2020 hinterland horror “Hunter Hunter”. When the film came out the pandemic cost it the opportunity to play festivals or have a premiere and sadly, the movie didn…

1
EP#306 Actor Devon Sawa ("Final Destination", "Hunter Hunter", "Chucky" series) 58:47

5M ago58:47

58:47

The holidays have come and gone and it’s a new year and we’re back at it, bringing you intimate one on one sit downs with the most exciting voices in horror. 2023 was a fantastic year for horror and 2024 doesn’t look to be slowing down so though the New Year is often a time for looking forward at what’s to come, it’s also a time for reflection. Thi…

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#41 | Dave Gerhardt | Building & Monetizing a Personal Brand to $1M+ 1:10:23

7M ago1:10:23

1:10:23

You know Dave Gerhardt. Maybe it's from his days running marketing at Drift. Or from his time hosting the Seeking Wisdom podcast with David Cancel. Or, maybe you've heard of (or are a member of) his B2B community, Exit Five. Point is, if you've been working in B2B marketing at any point in the last decade, you know Dave. In this rare podcast interv…

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EP#305 Director Tyler MacIntyre ("It's a Wonderful Knife", "Tragedy Girls") 1:42:47

7M ago1:42:47

1:42:47

Happy holidays from all of us here at SYG! The winter solstice is upon and it’s one of the darkest times of the year. So as you're enjoying the lights on your Christmas tree and lighting your Christmas candles, just remember that though the holidays are a time for joy and cheer, it has a much darker history than that. This, our annual Christmas spe…

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#40 | Amanda Natividad | Defensible Content 43:33

7M ago43:33

43:33

We’re back! The first new episode of Louder Than Words in more than 6(!) years. Today, John welcomes marketing and creative extraordinaire Amanda Natividad to talk about her own journey as a creator filled with uncertainty and self-doubt to a full-blown influencer, how she approaches creating content that’s unique and more defensible, and how the f…

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EP#304 Director Jenn Wexler ("The Ranger" "The Sacrifice Game") 1:35:11

7M ago1:35:11

1:35:11

It’s the most wonderful time of the year! Santa is checking lists twice and all us horror fans are revisiting our favorite Christmas horror films. Black Christmas, Silent Night Deadly Night, Christmas Evil, Gremlins, Rare Exports, Krampus… the list goes on and on. Here at Spill Your Guts, our Christmas gift to you is two back to back episodes with …

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EP#303 Director Lewis Teague ("Stephen King's Cujo", "Alligator") 1:55:51

8M ago1:55:51

1:55:51

Our guest today has one of the most diverse bodies of work of any director we’ve had on the show. He has worked in multiple genres throughout his decades long career and proven himself to be a filmmaker who kills in any genre space he works in. Having come up in the business along industry friends such as Martin Scorsese and Sydney Pollack, he is p…

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EP#302 Halloween Special 1:04:13

8M ago1:04:13

1:04:13

Now you may or may not be listening to this on October 31st… this may be part of your long queue of spooky Halloween listening or maybe it’s November 2nd and you’ve just recovered from your Halloween bash but whatever the case may be, HAPPY HAPPY HALLOWEEN ghouls and ghosts! Our episode today is a something very different from our regularly schedul…

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EP#301 Richard Band 1:42:07

9M ago1:42:07

1:42:07

Welcome to the season 3 premiere of Spill Your Guts! I’m your host, Kevin Lane. We’ve be on hiatus for a couple months while I was attending film festivals near and far and sitting down with some of the genres best to share with all of you in this new season. And if I may so myself, it’s sure to be some of our best episodes yet. Some upcoming thing…

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EP#223 Richard Elfman 1:21:35

12M ago1:21:35

1:21:35

This is our 40th episode of Spill your guts and the final episode of season 2. We will be taking a few weeks to recharge our batteries and prepare season 3. Also, we’ll be catching up with folks and checking out some new movies at the amazing Fantasia International Film Festival in Montreal this week and next week so we’ll be taking you with us. Th…

1
EP#222 Caroline Munro 2:11:39

12M ago2:11:39

2:11:39

One of the most iconic production companies in the history of horror, Hammer’s productions and various sequels and spin-offs of Dracula, Frankenstein, the Wolfman and the mummy are not just beloved by generations of genre fans but have endured just as the Universal Studios monster films have and become a lauded part of cinema history. And Hammer di…

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EP#221 Larry Fessenden part 2 2:15:44

12M ago2:15:44

2:15:44

This is part 2 of our conversation with legendary indie filmmaker Larry Fessenden. If you haven’t heard part 1, you should probably check it out before you listen to this episode. It will give some of the themes and references more context. In this episode, Larry delves into his filmography as well as why he has a strong attraction to the mythology…

1
EP#220 Larry Fessenden 1:35:45

1y ago1:35:45

1:35:45

There are many different indicators in a film that can tell you that you’re in the hands of filmmaker not just with skill and craft but vision and perhaps most importantly, the ability to present that vision thoughtfully and artfully with what they have available to them. It’s why good films and good filmmaking aren’t all about budget. Sure, having…

1
EP#219 Mick Garris 1:15:31

1y ago1:15:31

1:15:31

Today we are sitting down with a filmmaker who is not only a Master of Horror himself but also created the brand and the TV series. A director of some of the genre’s best adaptations and mini-series, he is a true lover of the strange and uncanny and is one of the most beloved personalities in horror. Our guest today is the one and only, Mick Garris…

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Subspecies Week - Final Night - Blood Rise Group Discussion 1:17:03

1y ago1:17:03

1:17:03

Welcome to the final episode of Subspecies Week on Kevin Lane's Spill Your Guts! After 25 years, Subspecies is back with “Subspecies 5: Blood Rise”. A prequel to the events of the original series, the film brings us back in time to show how Radu Vladislas became the monster we know and love. I won’t ruin any of the films many surprises but I will s…

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Subspecies Week - Night 4 - Ted Nicolaou 1:54:13

1y ago1:54:13

1:54:13

Welcome to Subspecies Week on Kevin Lane's Spill Your Guts! A new episode every day until Thursday, June 1st exploring Ted Nicolaou's iconic saga with the creator and stars. Our guest today is the not only the writer and director of the Subspecies series but also one of the genres greatest gonzo filmmakers. He has an extensive history in the genre …

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Subspecies Week - Night 3 - Anders Hove 1:23:05

1y ago1:23:05

1:23:05

Welcome to Subspecies Week on Kevin Lane's Spill Your Guts! A new episode every day until Thursday, June 1st exploring Ted Nicolaou's iconic saga with the creator and stars. There’s a lot about “Subspecies” to admire from Nicolaou’s assured direction to the stunning location shooting in Romania and the rock-solid performances from Denice Duff and K…

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Subspecies Week - Night 2 - Kevin Spirtas 2:05:42

1y ago2:05:42

2:05:42

Welcome to Subspecies Week on Kevin Lane's Spill Your Guts! A new episode every day until Thursday, June 1st exploring Ted Nicolaou's iconic saga with the creator and stars. In a series packed with nightmare fuel vampires and their proteges and little demons birthed from severed fingers, our guest today brings the much-needed humanity to the series…

1
Subspecies Week - Night 1 - Denice Duff 2:08:48

1y ago2:08:48

2:08:48

Welcome to Subspecies Week on Kevin Lane's Spill Your Guts! A new episode every day until Thursday, June 1st exploring Ted Nicolaou's iconic saga with the creator and stars. Our guest today is the heart and soul of the “Subspecies” series. The Beauty to the beast (though she’s got fangs!). With a villain as savage, endlessly quotable and tortured a…

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EP#213 William Malone 2:26:22

1y ago2:26:22

2:26:22

The Masters of Horror. These are the genre filmmakers whose work have made generations of filmgoers not only fall in love with horror but have left a permanent imprint on movie history and popular culture. One need only look at small selection of the greatest hits of these filmmakers to see their undeniable impact. Of course, the title of “Master o…

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EP#212 Giallo and Euro Horror with Troy Howarth 2:13:42

1y ago2:13:42

2:13:42

Many of our listeners are likely to be familiar with the Italian masters of horror Mario Bava, Dario Argento and Lucio Fulci. These three filmmakers reign supreme on not just their home turf but around the world with iconic films such as Bava’s “Black Sunday”, “Black Sabbath” and “A Bay of Blood”. Argento’s “Deep Red”, “Suspiria” and “Inferno”. And…

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EP#211 Anthony DiBlasi Part 2 of 2 1:51:59

1y ago1:51:59

1:51:59

This episode is the second part of our in-depth discussion with director Anthony DiBlasi. If you haven’t heard the first part, we recommend you do. This isn’t a sequel, it’s a continuation. Like “Stephen King’s It Chapter 2” or “Kill Bill Volume 2” or “Twilight: Breaking Dawn part 2”… Twilight is awesome. Oh, and another bit of business, we have a …

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Ep#210 Anthony DiBlasi Part 1 of 2 1:47:01

1y ago1:47:01

1:47:01

Remakes and reimagining’s get a bad rap. Though there have been many lousy ones (people still puzzle over Gus Van Sant’s shot-for-shot “Psycho” remake) there’s also many that are now classics. John Carpenter’s "The Thing", David Cronenberg’s "The Fly", Philip Kaufman’s "Invasion of the Body Snatchers", Gore Verbinski’s "The Ring, William Malone’s "…

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EP#209 Bonus Chris Alexander 1:06:08

1y ago1:06:08

1:06:08

This episode is a bonus from our interview with Chris Alexander. This section was removed for length and because we wanted to keep the main episode focused on Chris' work and career but its a fun look at the most overlooked and underrated film of the past year and we even brought Chris back to add some further thoughts and keep it up to date. So th…

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EP#209 Chris Alexander 2:17:02

1y ago2:17:02

2:17:02

The horror genre has had many great ambassadors. Acclaimed writers, actors and filmmakers who wear their horror badge with great pride. Folks such as Ray Bradbury, Forrest Ackerman of Famous Monsters of Filmland and Job Bob Briggs to name a few. These are talents who have not just worked in the genre but used their place at the podium to consistent…

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EP#208 "Slasher" (with series creator Aaron Martin & writer Ian Carpenter) 1:43:19

1y ago1:43:19

1:43:19

On television, genre anthology shows have a special place in the hearts of horror fans. Of course, there’s the timeless and enduring “The Twilight Zone” and later the beloved HBO series “Tales from the Crypt”. Along the way you have some solid entries such as “Tales from the Darkside” and “Masters of Horror” but in 2011 Ryan Murphy’s “American Horr…

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EP#207 Parry Shen 1:42:23

1+ y ago1:42:23

1:42:23

In 2006, a new horror icon was born. Fatigued by the endless defanged remakes and sequels of the time, lifelong horror fanatic Adam Green set out to create a new unstoppable killer very much in the mold of beloved slasher superstars Michael Myers, Freddy Krueger and most of all, Jason Voorhees. In fact, his film would not only feature such genre ro…

1
EP#206 Will Byles 3:09:25

1+ y ago3:09:25

3:09:25

Imagine your favourite horror movie if instead of yelling at your screen “Don’t go in there!” or “Don’t drop the knife!”, you could actually have the choice to run out of the house or chop the killers head off while he’s lying on the ground pretending to be dead. Horror movies offer a lot in terms of an experience but one thing they don’t offer is …

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EP#205 Andy Mitton 1:55:23

1+ y ago1:55:23

1:55:23

Many horror fans have been known to describe one of their favourite movies as “underrated”. Typically, it describes a movie that took time to find an audience, was well received by audience and/or critics but didn’t find financial success or were under-seen because of a bungled release by the studio or distributor. Films like “John Carpenter’s “The…

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