show episodes
 
Content Logistics is a podcast for B2B marketers looking to build a content engine that drives revenue. Camille Trent interviews the marketers behind the best content marketing flywheels to uncover the tactical aspects of content production — from first draft to first customer. This podcast teaches everything from developing a sound content strategy to drafting, optimizing and distributing that content to grow your audience. Ultimately, Content Logistics helps marketers understand how to bec ...
 
Brands That Podcast is the only podcast in the world sharing case studies, interviews, and stories of how companies are using podcasting (in all of its forms) to grow. If you’re a Founder, CEO, CMO, or VP of Marketing of a brand looking to grow, or you run marketing, PR, or internal communications for those brands...this podcast is your secret weapon. We’ll be showing you how to leverage podcast advertising, branded podcast production, podcast guest appearances, and private podcasts (for you ...
 
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show series
 
''Every B2B SaaS company should be a media company,'' says Melissa Rosenthal, the Chief Creative Officer at ClickUp and our guest on this episode of Content Logistics. In this episode, host Camille Trent sits down with Melissa to discuss the importance of B2B SaaS companies operating as media companies. Melissa emphasizes that by creating targeted …
 
Writing a book seems like a daunting task, and it definitely requires a lot of hard work and patience. But the sooner you start writing, the better you'll eventually become. In this episode of the Content Logistics podcast, our host Camille Trent welcomes Diego Pineda, an author and a content marketing manager at Dooly. Diego is also a published au…
 
The job market is extremely hot right now, and many people are looking to build their careers and shift into better roles. But how do you evaluate different content marketing job opportunities to make sure you pick the best one? In this episode of the Content Logistics podcast, our host Camille Trent talks about the most vital factors to consider w…
 
Content marketing is used to attract, engage, and retain an audience by creating and sharing relevant articles, videos, podcasts, and other media. And in a saturated market, content marketing can help brands stand out from the competition and reach audiences, adding value by providing informative and engaging content to drive brand awareness, loyal…
 
Customer reviews are a great way to get valuable customer insights. And they are the best way to improve your product offering. Customer reviews are also a powerful form of social proof that can help you strengthen your brand image and better position yourself in the market. In this episode of the Content Logistics podcast, our host Camille Trent w…
 
Developing an effective content strategy is a top priority for a lot of marketing teams. And marketers have to constantly stay up to speed with algorithm changes in order to rank their best content. But if you monitor the algorithm too closely and don’t pay attention to your customers’ questions, then your content may miss the mark (i.e., won’t lea…
 
“Ungate all of your content. Provide all of your content for free without even asking for an email address.” But this advice is easier said than done. Ultimately, companies must create content to build awareness and drive growth. And SaaS companies have to articulate the value of their solution through content. But while some may profit from offeri…
 
Lately, we've witnessed the rise of community-led growth — a go-to-market strategy that relies on the impact, influence, and inputs from a strong, supportive community as the main lever for product and business growth. And having a strong community creates a win-win situation for your users and your business. But many have difficulties creating a g…
 
Hey BTP listeners! Claudia here, Lemonpie’s Content Marketing Manager. I hope you enjoyed season 2 of Brands that Podcast and all the incredible guests we had on the show. We are officially wrapped with this season but will be back for more in the future. In the meantime, make sure you follow us @LemonpieFM on LinkedIn, Twitter, and Instagram. And …
 
Content marketing is used to attract, engage, and retain an audience by creating and sharing relevant articles, videos, podcasts, and other media. And it can be one of the most effective tools to help businesses grow. But not all companies are successful at creating a content marketing strategy. Some often focus too much on tactics and not enough o…
 
Companies create content in various formats, including text, audio, and video. But there’s no such thing as one-size-fits-all in terms of content strategy. Therefore, companies that acknowledge the importance of content marketing (more and more do, especially in the tech space) put a lot of thought into creating a high-quality content team that thi…
 
In this episode, we talk to Michael Rivo, director of Salesforce Studios, about their incredibly produced show, Blazing Trails, and how they use podcasting to grow their brand. Tune in to learn more about Salesforce crafted its flagship show, how they built a network of shows for different audiences, how they work with their PR team to repurpose po…
 
In this episode, we chat with Tim Soulo, CMO at Ahrefs, about the power of podcast sponsorships. Ahrefs is a leading SEO tool with about 75 employees and $100M in annual recurring revenue. Simply put, they’re one of the biggest brands in marketing. Tune in to learn why Ahrefs spent $214K in podcast sponsorships over the course of a year, how they m…
 
Today’s guest is Justin Jackson, Co-Founder of Transistor, our favorite podcast hosting platform. In this episode, we talk about ways companies can use podcasting to build a community of supporters. You’ll learn more about the number one metric businesses should be measuring when it comes to their podcast ROI, how critical it is for shows and brand…
 
Organic traffic is essential to online strategy, and so it's the primary goal of many companies that implement a digital system to acquire customers. To this end, companies strive to create good content to reach the right audience through their digital channels. But it's not enough to have amazing content; people have to see it. Even large brands h…
 
In this week’s episode, we talk with the host, writer, and producer of This is Purdue, Kate Young, about why a university like Purdue would start a podcast. You’ll hear how they measure success, what their goals are with the podcast, how it impacts growth at the university, and how they grew to 116,000 listeners in 2021. Guest-at-a-Glance Name: Kat…
 
In this episode, we chat with Julie Douglas, Senior Manager of Mailchimp Studios, about their on-demand audio and video platform for entrepreneurs, Mailchimp Presents. You’ll learn how they got started and the philosophy and belief in brand that drove the creation of Mailchimp Presents, how they think about the success of their content, how they de…
 
Marketing offers plenty of room for creativity and innovation. It's a perfect opportunity to expand your brand's visibility and develop customer loyalty. But if you want to make the most out of a marketing campaign, you need to keep the bigger picture in mind. In this episode of the Content Logistics podcast, host Camille Trent welcomes Benyamin El…
 
In this episode, we talk with Alanah Joseph, Head of Creator Partnerships at HubSpot, about the ins and outs of building a podcast network through unique partnerships. You’ll learn why HubSpot started the network, the innovative ways Alanah and her team form mutually beneficial relationships with the hosts, and how they’re taking it all to the next…
 
In this week’s episode, we talk to Adam McQueen, Content Marketing Manager at Klue and host of the Competitive Enablement Show, about how he grew and humanized their podcast from the ground up with very few resources. You’ll learn more about how Adam and his team chose the concept and hook of the show, how they measure success and think about ROI, …
 
Today’s guest is John Bonini, Director for Marketing at Databox, a cool SaaS platform that lets you build reporting dashboards and track performance from every tool you use. In this episode, you’ll hear why podcasting was one of the first channels John chose to invest in after seeing massive success with SEO. He also explains how their podcast, Met…
 
Website optimization, which primarily involves changing the content and HTML code, is used to improve a site’s overall ranking. But for most businesses, it's challenging to find untapped opportunities in today’s highly competitive SERPs. In this episode of Content Logistics, Camille Trent welcomes Steve Toth, SEO advisor and the former SEO Manager …
 
In this special Q&A episode, Jeremiah is joined by Lemonpie CEO and Founder, Erik Jacobson, and our Head of Talent Relations, Josh Crist, to talk about what it takes to run a podcast PR tour. This is a must-listen if you’re considering a tour for your brand but aren’t sure where to start. Erik and Josh walk you through the ins and outs of identifyi…
 
In this episode, Jeremiah sits down with Eli Woolery, Senior Director for Design Education at InVision, to chat about the impeccable execution of their content platform and podcast, Design Better. Design Better is an entire brand within InVision that produces books, industry reports, a podcast, a newsletter, blogs, and so much more. It’s entirely f…
 
A lot of brands are telling stories that are only relevant to customers ten years ago. To be on top of your content game now, you have to iterate and control the delivery of your content. Many companies write blogs that nobody ever sees. That's because they probably do not own their content or distribution. But what if they have it all but still do…
 
In this Q&A episode, Jeremiah covers various ways you can use B2B podcasting to help your company grow. We’ll cover everything from how you can use your podcast to empower your sales team to how it can fuel ongoing market research. We’ll also cover examples of great B2B podcasts you can use to emulate or take notes from, and we’ll provide you with …
 
In today’s episode, we sit down with Drift’s Content Marketing Manager, Elizabeth Hilfrank, to talk about the company’s amazing execution of Drift Insider, a video podcast and article repository. Drift is the world’s leading revenue acceleration platform, focused on transforming the way sales and marketing teams work together to drive more revenue.…
 
In this episode, we’ll talk about how to design and create a podcast website that encourages visitors to listen to your episodes, subscribe to your show, and makes it easy to search and find any other valuable content you want to present to your listeners. We’ll cover common mistakes we see, why your company needs a website or web presence for your…
 
Content marketing is a key component to your overall marketing strategy. And getting your content in the right hands is always a challenge. But most businesses really struggle with creating content that will rank high in SERPs. Therefore, companies must invest more time — not just money — to determine how to create content that will bring value to …
 
In this episode, we chat with Nathan Barry, creator of the wildly popular email marketing platform ConvertKit and host of “The Art of Newsletters” podcast. One of the many reasons we wanted to talk to Nathan is because he’s been an avid podcaster long before it was popular (circa 2014). In addition to hosting his own show, Nathan and his team creat…
 
Thinking about starting a podcast for your company? In this solo episode, Jeremiah covers everything from how to set your creative strategy to producing and growing your show. Rather than going into depth on how to set up a great podcast website, or the exact recording tools you should use, this episode is focused more on what you need to know befo…
 
In this first episode of BTP Season 2, we talk to Jonathan Barshop who is responsible for all podcast growth at HubSpot. In case you didn’t know, HubSpot is making major moves in the world of podcasting. They're building one of the most impressive podcast networks, acquiring top shows like “Goal Digger” and “My First Million” to join the network. W…
 
If you’re in marketing and sales, you’re on LinkedIn. And most professionals use it in the most meaningful way, giving their best to help people solve problems, learn a new skill, or find a new job. But marketers, especially those who have just started their careers, sometimes feel insecure when posting on LinkedIn. They often forget that they're e…
 
We're excited to announce that season 2 of Brands that Podcast launches next Wednesday with Jeremiah as your new host! Whether you're a communications or marketing manager, we can't wait for you to hear what we have in store for you this season. We've lined up interviews with the people running podcast strategies at Mailchimp, HubSpot, Salesforce, …
 
Product-led SEO is a next-level SEO strategy that can help companies attract a larger audience and add more visibility to their products. And it is a pretty efficient technique that focuses more on revenue instead of rankings. After all, that's what SEO is all about. But product-led SEO doesn't work for everyone. So, instead of investing in product…
 
If you want your company to grow, you need to have a strong online presence. In order to do so, you need a well-thought-out content strategy. But creating a plan that drives success includes having a team of professionals experienced in connecting with your ideal customer across different platforms. We all use email as the primary channel for busin…
 
Building an online presence involves identifying your ideal customer, creating appealing content, and hanging out where your audience is located. But, that is easier said than done because many companies, especially B2B, question whether they should be using platforms such as TikTok. So, for all the B2B marketers out there, our guest Stephen Pope h…
 
Customer happiness is key to the success of every business. And many SaaS companies pride themselves on putting the customer first and prioritizing customer experience over other aspects of the business. But how many of them actually hear what their customers are saying? The time has come to put the spotlight on customer stories. In this episode of…
 
A chatbot has become an indispensable marketing tool for SaaS and software companies. And it can benefit your business in many different ways, from engaging your customers to helping you gain a better understanding of their pain points and needs. But still, most companies fail to employ chatbots effectively. As a result, their chatbots come off as …
 
Writing high-quality blog posts requires talent and top-notch research skills. But, unfortunately, many writers lack the basic knowledge of what it takes to do proper research. As a result, we have the internet packed with articles providing inaccurate or outdated information. Therefore, in order to eradicate this practice, managers need to educate…
 
Companies, especially startups, need marketing to attract audiences and promote their products or services. But startups often don't have enough resources to try paid social advertising or invest in more comprehensive marketing campaigns. So is there a viable marketing solution for seed-stage companies? Aside from well-thought-out SEO strategies, s…
 
There are more and more companies that are deciding to work with freelancers instead of traditional full-time employees. And we can expect the need for freelancers to continue to grow even in the years to come. It's pretty obvious why this partnership model is so appealing to both businesses and contractors: greater independence and flexibility are…
 
Webinars have been in the marketing toolbox for quite a long time. And, if used appropriately, they can be used in every stage of your entire marketing funnel. But most brands today don’t know how to set up an effective webinar strategy and give their audience exactly what they want. Marketers are instead relying upon antiquated tactics and are mis…
 
Product-led content can be an essential part of your marketing strategy if you’re looking to build trustworthy and long-term relationships with your clients. And it’s the best way to present your product without coming off like a sales pitch. However, if you want to create high-quality product-led content, you'll not only need a top-notch writer, y…
 
You won’t see the benefits of content creation right away...it takes time. In this episode of Content Logistics, Alina Benny talks about her experience as a content lead at Nextiva and points out the most important steps every aspiring writer should take to succeed. During Camille's and Alina's conversation, we get an inside look into what makes co…
 
Google Docs and Microsoft Office might offer some of the most popular agenda templates out there, but they’re basic and not suitable for specific industries. And Hypercontext saw an opportunity to capitalize on this gap. The company decided to develop specific agenda templates and created an entire library for marketers, engineers, and sales teams.…
 
What is influencer marketing all about? How can you build quality relationships with influencers? And is B2B influencer marketing the same as B2C? If you've asked yourself any of these questions before, prepare yourself to finally get some of those answers from Jay Desai. Jay is the Founder of Swpely, a tool for saving, curating, and sharing modern…
 
"Everything's content," says Justin Simon, the Global SEO and Content Lead at TechSmith. Justin and host Camille Trent discuss the differences between creating content and repurposing older content. Justin explains how most content teams are under constant pressure with trying to "reinvent the wheel" and are directed towards new content initiatives…
 
Buffer is a social media management company serving small businesses, and it's especially known for one thing: radical transparency. From the start, the company has openly shared revenue numbers and the ups and downs of building the business. This transparency extends to its two podcasts: the Science of Social Media and Breaking Brand. The podcasts…
 
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