Snapchat Series: Getting Started For Law Enforcement (Episode 52)

The Law Enforcement Social Media Podcast: A Podcast for #LESM Professionals

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In this episode of the Law Enforcement Social Media Podcast, Mike and I talk about how to get started with Snapchat with your agency. Snapchat What's the latest?

100 mill daily users
60% users contributing daily content
9000 snaps per second
Daily video views 10 billion
73% are millennials
77% are college students
Value $16 billion

Why do we need it?

73% users are mill 77% college students
You don’t use yesterday's tools to reach audience
Easily humanizes the brands: #1 is you and #2 is your department

The Power of The Story

Catalog events
Requires disciplined attention and focus
For the users, allows for easy download of what happened.
It's real- not rehearsed, scripted, photo-shopped.

Involving The Community

Have people participate
Show engagement with the community
Un-scripted

Updating With News

Current department news
Upcoming events
Holiday and Special Dates

Virtual Tours

Show non-confidential locations
Spark interest in careers

Special behind the Scenes

Give something they can’t get elsewhere
Show the relationship between law enforcement officers and others

Other Ideas and Thoughts

Ability for people to ask a question without harm or trolls, haters, self-bolstering; then answer for the benefit of all
Virtual ridealongs, mini messages and steer towards other sources like FB live or Periscope for longer explanation
Force people to pay attention to your story; if they don’t watch today they might miss something
Employee representation of the department; advocates
Can you engage applicants by showing what your department is like on a day-to-day basis?

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