Ep. 7: Chelsey White, Accountant, Marathon Runner, Instagram Queen of Crazy Baking

Hidden Apron Radio

I met Chelsey during a happy hour full of us run-of-the-mill accountants but it was clear she was anything but ordinary. Starting out with little more than a blog, Instagram account, and her tiny New York kitchen, she now fields dozens of orders for her insane specialty cakes, has thousands of Instagram followers, and has been featured on Food Network's Snapchat account. Aside from a day job and baking, Chelsey somehow manages to find the time (and energy) to train and compete in half marathons and Ironman competitions. This was a really refreshing episode to record due to Chelsey's simple and easygoing approach to baking (and life in general). If you've always been intimated by the deadly combination of flour, salt, water, and your oven...not to mention never having enough time...this episode is a must!

We talk about:
- how she taught herself how to bake
- what the most important baking skill is
- growing an social media presence
- on balance, taking breaks, and maintaining the love for a side hustle without wanting it to be your full time gig