Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
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How Data Will Make You Do Totally The Wrong Thing | Jason Cohen | Business Of Software 2012
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Manage episode 161963420 series 1236742
Content provided by Business of Software. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Business of Software or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Jason has been worried that too many people take A/B Testing too seriously, or at least take it seriously without understanding what it can do for your business. He is worried that not enough people know when to use AB Testing and when you should do something else. In this talk, he makes the case for optimising for the big wins in any start up, before you start to dig too deep into data: “When you’re a small company you need to seek very large outcomes from any optimization because any subtle things like a 10% increase or whatever you literally can’t measure them”.
…
continue reading
158 episodes
M4A•Episode home
Manage episode 161963420 series 1236742
Content provided by Business of Software. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Business of Software or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Jason has been worried that too many people take A/B Testing too seriously, or at least take it seriously without understanding what it can do for your business. He is worried that not enough people know when to use AB Testing and when you should do something else. In this talk, he makes the case for optimising for the big wins in any start up, before you start to dig too deep into data: “When you’re a small company you need to seek very large outcomes from any optimization because any subtle things like a 10% increase or whatever you literally can’t measure them”.
…
continue reading
158 episodes
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