The 6 Laws Of Business Success with Brad Martineau

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It’s easy to decide to start a business. But making it stick around is another conversation. A lot of entrepreneurs dive in with rose-coloured glasses and fiery passion. But this is not enough if you want to thrive and survive in your industry. What are the laws and pointers vital to business success?

Brad Martineau shares his journey from getting out of his boring job and into the successful businesses he co-founded. He talks about habits for success and using mistakes as lessons to grow your business. Hit that play button and discover what really makes a business successful.

About Brad

Brad Martineau is the co-founder of PlusThis, a campaign toolkit for marketing automation users, and Sixth Division, a business marketing automation agency. His work helps marketers & entrepreneurs run advanced marketing campaigns and businesses to be more systematic and efficient.

Ensuring Your Business Success

Who is Brad Martineau?

• Brad helps businesses be more systematic and efficient to make more profit and achieve goals better.
• His first job was being an online admissions counsellor at the University of Phoenix back in 2002. He described it as the “soul-sucking” job that made him know what good jobs are.
• After two and a half years, he joined his brothers in InfusionSoft and became the company’s one-man support team. In his six-year run, he also took part in implementation and product management.
• He then decided to be a freelance consultant for six months and eventually discovered that working on his own wasn’t for him.
• He started a membership site that gradually fizzled but led him to his current business partner. It was first a recruitment for marketing automation for enterprise companies. Three weeks in, the two started Sixth Division.

A Rough Start

• During the first six months, Brad and his partner weren’t making money for themselves. The early years had a lot of bad decisions, too.
• A lot of people get caught up with making mistakes when starting.
• It’s okay if things don’t go your way. Mistakes will hurt, but you need to keep moving forward.
• Brad and his partner went to Infusion Con with a sponsorship where they would have time to sell their business. At the time, they just signed a three-year lease and Brad has no money in the bank.
• Fortunately, they sold that night and even made seven figures at the end of that month.

Business Success: Making Growth Happen

• Despite getting seven figures, everything was pure hell. Clients were pouring in, and there was so much work to do.

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