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025 - Optimize Experience Through Analytics

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Replaced by: Research VR Podcast - The Science & Design of Virtual Reality

When? This feed was archived on July 20, 2018 20:06 (6y ago). Last successful fetch was on July 18, 2018 18:36 (6y ago)

Why? HTTP Redirect status. The feed permanently redirected to another series.

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Manage episode 167947918 series 115363
Content provided by Az Balabanian and Petr Legkov. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Az Balabanian and Petr Legkov or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Optimize Experience Through Analytics

Introduction

In past episodes we discussed different tools for user analytics: the quantitative analysis from videos (012 - User Testing w/ Geoffrey Skow - FishbowlVR) and heatmaps based on eye- and gaze direction (015 - Behavioral analysis in VR with Retinad). This week, together with Robert Merki from CognitiveVR, we went one step further - we took a deep dive into 3D behavioral analytics.

Topics discussed:

Everybody says that user testing is important. But why? And why should you gather quantitative data? It is because of how strong embodied cognition is - a lot of decisions, troubles, and actions are perceived and processed on the unconscious level, meaning that users are often unable to report objectively on what worked and what didn't. More often quantitative user testing can only be achieved if the implantation of the tool is easy and quick to implement. Hence, the CognitiveVR SDK requires zero additional lines of code (unless a developer wants to save custom events).

CognitiveVR has a wide range of customers - from medical training app to tons of games. Based on their unique perspective, we've asked Robert about his observations of the VR market. Most interestingly, while their clientele divides 50/50 between entertainment and serious content developers, it is enterprise that is particularly interested in user testing tools.

Want to reach our guest or us?

Thanks to Robert Merki from CognitiveVR for sharing their expertise with us and our listeners. If you have any questions or are interested in behavioural analysis tools, you can reach him under:

Topic Suggestions, Guest Invites, and all other all feedback are helpful! Feel free to contact us under researchvrcast@gmail.com or via twitter

Contact as us on twitter @

Rate us on Itunes and help spread the podcast that way!

Special thanks to Nerses Balabanian for the intro and outro music! Find him at here

  continue reading

77 episodes

Artwork
iconShare
 

Archived series ("HTTP Redirect" status)

Replaced by: Research VR Podcast - The Science & Design of Virtual Reality

When? This feed was archived on July 20, 2018 20:06 (6y ago). Last successful fetch was on July 18, 2018 18:36 (6y ago)

Why? HTTP Redirect status. The feed permanently redirected to another series.

What now? If you were subscribed to this series when it was replaced, you will now be subscribed to the replacement series. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.

Manage episode 167947918 series 115363
Content provided by Az Balabanian and Petr Legkov. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Az Balabanian and Petr Legkov or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Optimize Experience Through Analytics

Introduction

In past episodes we discussed different tools for user analytics: the quantitative analysis from videos (012 - User Testing w/ Geoffrey Skow - FishbowlVR) and heatmaps based on eye- and gaze direction (015 - Behavioral analysis in VR with Retinad). This week, together with Robert Merki from CognitiveVR, we went one step further - we took a deep dive into 3D behavioral analytics.

Topics discussed:

Everybody says that user testing is important. But why? And why should you gather quantitative data? It is because of how strong embodied cognition is - a lot of decisions, troubles, and actions are perceived and processed on the unconscious level, meaning that users are often unable to report objectively on what worked and what didn't. More often quantitative user testing can only be achieved if the implantation of the tool is easy and quick to implement. Hence, the CognitiveVR SDK requires zero additional lines of code (unless a developer wants to save custom events).

CognitiveVR has a wide range of customers - from medical training app to tons of games. Based on their unique perspective, we've asked Robert about his observations of the VR market. Most interestingly, while their clientele divides 50/50 between entertainment and serious content developers, it is enterprise that is particularly interested in user testing tools.

Want to reach our guest or us?

Thanks to Robert Merki from CognitiveVR for sharing their expertise with us and our listeners. If you have any questions or are interested in behavioural analysis tools, you can reach him under:

Topic Suggestions, Guest Invites, and all other all feedback are helpful! Feel free to contact us under researchvrcast@gmail.com or via twitter

Contact as us on twitter @

Rate us on Itunes and help spread the podcast that way!

Special thanks to Nerses Balabanian for the intro and outro music! Find him at here

  continue reading

77 episodes

All episodes

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