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Episode #021: Amy Schmittauer
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Amy is one of the ladies who inspired me to start my YouTube channel last year, and that's because she is a video BOSS! Don't miss this interview as she shares about the power of video, and her new book!
Her Tips on Using YouTube for Business:
Average watch time on YouTube is 40 minutes
YouTube favors content those whose who keep viewers locked into their platform longest
She did this by creating quick, bingeable videos and used this strategy for about 650 videos
Has momentum of over 50,000 subscribers now
With that in mind, she’s begun tweaking her strategy and has added in more story + personal life
Given that it’s YouTube- ALL videos should be personal and real - this is the cadence of YouTube
Average video with just a tutorial isn’t going to be enough anymore- people are craving personality and “realness”
If she was restarting her business tomorrow, she would want the reminder that she’s not alone and also says to her younger self, “Jump at the chance of asking for advice more often!” She knows she didn’t ask for enough help in the beginning.
Find her at: Vloglikeaboss.com
watch the interview31 episodes
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