Connect the Docs - Jared Johnson

Get Social Health with Janet Kennedy

Putting it all together - Connect the Docs My guest today is fellow podcaster and healthcare marketer Jared Johnson. You may recognize him from some of our Blab sessions in 2016 or from his podcast, "Health IT Marketer." He is currently on hiatus from that to work at the Phoenix Children's Hospital as their Marketing Technology Manager. How about that, both 'Marketing' and 'Technology' in the same title! On top of all that, he authored a book called Connect the Docs, where he distilled the knowledge gained from his many podcast guests. Listen while we talk about bridging the IT and marketing gap on Get Social Health. You can find Jared's podcast here: http://healthitmarketer.podbean.com/ And his book here: http://ulteradigital.com/wp/book/ Listen to the podcast or drop in at the time stamps below: 00:51 Introduction 01:32 Switching sides 03:33 Changes in healthcare marketing

07:00 Marketing "Technology" Manager...

10:27 Imma let you finish, but about getting out the right patient info... 14:08 Amazon "Lightning Dealer of the Day" 17:13 IT and marketing, or IT Marketing? 18:32 IT / Marketing counter culture 20:01 Integrating the two 23:08 Customer service, marketing, and IT unite! 26:15 Too much content? 27:23 You wrote a book! 34:06 Two books in one 37:22 Spread the message with multiple formats 40:21 Forging the path for others to follow 42:27 Challenge to do more in 2017 43:27 End 44:12 Social Media Tip: Audun Utengen Symplur 45:02 Janet Kennedy - The Healthcare Writers Network