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The Coming Digital Transformation of Pharma Marketing
Manage episode 179454503 series 1418372
Content provided by John Mack Previously Pharmaguy and John Mack. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by John Mack Previously Pharmaguy and John Mack or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Many pharmaceutical companies are operating well-established business processes that are not optimized for the digital era. This is leading to inefficiencies and missed opportunities. Arno Sosna, General Manager of Commercial Products at Veeva , describes efforts that are underway to overcome these inefficiencies and improve communications with physicians.
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18 episodes
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Manage episode 179454503 series 1418372
Content provided by John Mack Previously Pharmaguy and John Mack. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by John Mack Previously Pharmaguy and John Mack or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Many pharmaceutical companies are operating well-established business processes that are not optimized for the digital era. This is leading to inefficiencies and missed opportunities. Arno Sosna, General Manager of Commercial Products at Veeva , describes efforts that are underway to overcome these inefficiencies and improve communications with physicians.
…
continue reading
18 episodes
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