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New York Times Bestselling Author Casey Sherman and the Ice Bucket Challenge. How Uncommon Courage Has Raised Millions in the Battle Against Lou Gehrig's Disease
Manage episode 184822426 series 1508233
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BJ talks to New York Times bestselling author Casey Sherman, who has co-authored a new book about the Ice Bucket Challenge, the social media explosion that has raised hundreds of millions of dollars in the fight against ALS. The focus of the story is a young man, his wife, and their family, who have turned their battle against this devastating disease, into a world wide awareness and fundraising campaign that is already paying dividends.
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