New York Times Bestselling Author Casey Sherman and the Ice Bucket Challenge. How Uncommon Courage Has Raised Millions in the Battle Against Lou Gehrig's Disease
Manage episode 184822426 series 1508233
BJ talks to New York Times bestselling author Casey Sherman, who has co-authored a new book about the Ice Bucket Challenge, the social media explosion that has raised hundreds of millions of dollars in the fight against ALS. The focus of the story is a young man, his wife, and their family, who have turned their battle against this devastating disease, into a world wide awareness and fundraising campaign that is already paying dividends.
32 episodes