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152. David Shen on Early Yahoo and the Maturation of Online Advertising
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Manage episode 186127195 series 42016
David Shen was employee #17 at Yahoo, where he eventually had a hand in, not only the birth of advertising as the primary business model for the web but, eventually, the development of digital ads into their more modern, interactive form. As you'll hear, David recounts the early days of Yahoo, surviving the dotcom bust and taking advertising beyond the simple banner ad.
And he recounts all of this in his recently published new book: Takeover! The Inside Story of the Yahoo! Ad Revolution
See acast.com/privacy for privacy and opt-out information.
215 episodes
Fetch error
Hmmm there seems to be a problem fetching this series right now. Last successful fetch was on August 01, 2022 13:47 ()
What now? This series will be checked again in the next day. If you believe it should be working, please verify the publisher's feed link below is valid and includes actual episode links. You can contact support to request the feed be immediately fetched.
Manage episode 186127195 series 42016
David Shen was employee #17 at Yahoo, where he eventually had a hand in, not only the birth of advertising as the primary business model for the web but, eventually, the development of digital ads into their more modern, interactive form. As you'll hear, David recounts the early days of Yahoo, surviving the dotcom bust and taking advertising beyond the simple banner ad.
And he recounts all of this in his recently published new book: Takeover! The Inside Story of the Yahoo! Ad Revolution
See acast.com/privacy for privacy and opt-out information.
215 episodes
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