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152. David Shen on Early Yahoo and the Maturation of Online Advertising

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Content provided by Brian McCullough. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Brian McCullough or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

David Shen was employee #17 at Yahoo, where he eventually had a hand in, not only the birth of advertising as the primary business model for the web but, eventually, the development of digital ads into their more modern, interactive form. As you'll hear, David recounts the early days of Yahoo, surviving the dotcom bust and taking advertising beyond the simple banner ad.

And he recounts all of this in his recently published new book: Takeover! The Inside Story of the Yahoo! Ad Revolution



See acast.com/privacy for privacy and opt-out information.

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215 episodes

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Fetch error

Hmmm there seems to be a problem fetching this series right now. Last successful fetch was on August 01, 2022 13:47 (2y ago)

What now? This series will be checked again in the next day. If you believe it should be working, please verify the publisher's feed link below is valid and includes actual episode links. You can contact support to request the feed be immediately fetched.

Manage episode 186127195 series 42016
Content provided by Brian McCullough. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Brian McCullough or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

David Shen was employee #17 at Yahoo, where he eventually had a hand in, not only the birth of advertising as the primary business model for the web but, eventually, the development of digital ads into their more modern, interactive form. As you'll hear, David recounts the early days of Yahoo, surviving the dotcom bust and taking advertising beyond the simple banner ad.

And he recounts all of this in his recently published new book: Takeover! The Inside Story of the Yahoo! Ad Revolution



See acast.com/privacy for privacy and opt-out information.

  continue reading

215 episodes

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