Manage episode 186127195 series 42016
David Shen was employee #17 at Yahoo, where he eventually had a hand in, not only the birth of advertising as the primary business model for the web but, eventually, the development of digital ads into their more modern, interactive form. As you'll hear, David recounts the early days of Yahoo, surviving the dotcom bust and taking advertising beyond the simple banner ad.
And he recounts all of this in his recently published new book: Takeover! The Inside Story of the Yahoo! Ad RevolutionFor information regarding your data privacy, visit acast.com/privacy
209 episodes available. A new episode about every 13 days averaging 58 mins duration .