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Your Portfolio’s Role in Branding with Michael Kiser – BB019

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Manage episode 192694745 series 1432803
Content provided by Ryan Wheaton - Graphic Designer. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Ryan Wheaton - Graphic Designer or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Your Portfolio's Role in Branding with Michael Kiser of Good Beer Hunting Find Kiser online: Website: goodbeerhunting.com // Twitter @goodbeerhunting // Instagram: @goodbeerhunting How does your beer portfolio connect with and represent your brand. Does your branding speak to and set up the right expectations for your beer portfolio? There are many elements and ways that a brand will come to life and play a role in your customer’s eyes. Indeed having a strong and unique visual brand are of utmost importance, but your beer must be connected with that brand experience. Having a brand experience that will setup expectations for your customers can create a recipe for success. If you position yourself well with your branding, your audience can be warmed up to what kind of beer they are about to drink and result in a stronger connection. If you are able to frame your brewery and your positioning around the beers, and have an awesome and well designed experience, expectations can be met and things like beer style trends or even preferences may not be as important. There’s no doubt that your beers will evolve over time, and your brand efforts should continue to live and grow as well. It’s important to keep your branding up front and center in the same way you that you constantly focus on your beer. Michael Kiser with Good Beer Hunting has been writing about, drinking and focusing on beer for almost a decade. His background as an innovation strategist for products like Nike, Samsung, HP, and Adobe, paired with his passion for beer has created a great platform for Good Beer Hunting. Listen in as Kiser and I get into how your brewery’s portfolio should play a role in your branding and how your branding connects customers to your beer in this episode of Branding Brews.
  continue reading

61 episodes

Artwork
iconShare
 

Archived series ("Inactive feed" status)

When? This feed was archived on June 18, 2022 19:07 (2+ y ago). Last successful fetch was on January 16, 2021 01:05 (3+ y ago)

Why? Inactive feed status. Our servers were unable to retrieve a valid podcast feed for a sustained period.

What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.

Manage episode 192694745 series 1432803
Content provided by Ryan Wheaton - Graphic Designer. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Ryan Wheaton - Graphic Designer or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Your Portfolio's Role in Branding with Michael Kiser of Good Beer Hunting Find Kiser online: Website: goodbeerhunting.com // Twitter @goodbeerhunting // Instagram: @goodbeerhunting How does your beer portfolio connect with and represent your brand. Does your branding speak to and set up the right expectations for your beer portfolio? There are many elements and ways that a brand will come to life and play a role in your customer’s eyes. Indeed having a strong and unique visual brand are of utmost importance, but your beer must be connected with that brand experience. Having a brand experience that will setup expectations for your customers can create a recipe for success. If you position yourself well with your branding, your audience can be warmed up to what kind of beer they are about to drink and result in a stronger connection. If you are able to frame your brewery and your positioning around the beers, and have an awesome and well designed experience, expectations can be met and things like beer style trends or even preferences may not be as important. There’s no doubt that your beers will evolve over time, and your brand efforts should continue to live and grow as well. It’s important to keep your branding up front and center in the same way you that you constantly focus on your beer. Michael Kiser with Good Beer Hunting has been writing about, drinking and focusing on beer for almost a decade. His background as an innovation strategist for products like Nike, Samsung, HP, and Adobe, paired with his passion for beer has created a great platform for Good Beer Hunting. Listen in as Kiser and I get into how your brewery’s portfolio should play a role in your branding and how your branding connects customers to your beer in this episode of Branding Brews.
  continue reading

61 episodes

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