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Value propositions, hacking evolution and the Steve Jobs of Chickens
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In this episode of the Disrupt Podcast, Gavin is joined by John Dobbin, entrepreneur and digital transformation consultant.
This is John's second time on the Disrupt Podcast, and today he shares his insights into value propositions. One of the things he mentioned was the need for us to hack our evolution - especially when it comes to business, and particularly when we are working to define our business' value propositions. This means working to understand our own cognitive biases and then hacking our ideas using customer research, insight and analysis.
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