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Joei Chan, Content Marketing Manager, Mention | EP 185
Archived series ("Inactive feed" status)
When? This feed was archived on February 28, 2023 11:46 (). Last successful fetch was on May 17, 2019 00:21 ()
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Manage episode 197135574 series 77951
Joei Chan is a Content Marketing Manager, at Mention, a platform for real-time media monitoring.
Joei is originally from Hong Kong and moved to Paris, France for a summer to study French. She ended up staying and building a career as a Content Marketer.
After starting her career in the agency world, Joei moved over to the startup side with Mention. She joined the team when they were about 30 people and beginning to transition from a small business to the enterprise market.
Joei joins us to share her story, how she got into marketing and startups, how Mention’s content marketing strategy has evolved as the company has grown and shifted from a small business tool into an enterprise platform, her approach to creating content partnerships, why audience-fit is the most important factor with content, how content marketing fits into the sales funnel, and much more.
198 episodes
Archived series ("Inactive feed" status)
When? This feed was archived on February 28, 2023 11:46 (). Last successful fetch was on May 17, 2019 00:21 ()
Why? Inactive feed status. Our servers were unable to retrieve a valid podcast feed for a sustained period.
What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.
Manage episode 197135574 series 77951
Joei Chan is a Content Marketing Manager, at Mention, a platform for real-time media monitoring.
Joei is originally from Hong Kong and moved to Paris, France for a summer to study French. She ended up staying and building a career as a Content Marketer.
After starting her career in the agency world, Joei moved over to the startup side with Mention. She joined the team when they were about 30 people and beginning to transition from a small business to the enterprise market.
Joei joins us to share her story, how she got into marketing and startups, how Mention’s content marketing strategy has evolved as the company has grown and shifted from a small business tool into an enterprise platform, her approach to creating content partnerships, why audience-fit is the most important factor with content, how content marketing fits into the sales funnel, and much more.
198 episodes
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