Understanding Conversions

Taking CTRL! The IT & Digital Marketing Podcast

Take control of your success by getting your website visitors to take action. Join 1SEO’s Director of SEO, BJ Bergey, for a crash course in conversions and get started today. All About Conversions (00:20 – 01:50) BJ breaks down the most common kinds of conversions, giving you a bird’s-eye view of what they look like and what they offer your business. 00:22 – Conversions: What they are, how to measure them, and why they matter 00:38 – Contact forms: How to use them 00:50 – Phone calls: Measuring your success 01:01 – UTM codes: Verifying results 01:08 – Emails: Make it easy with a unique “@yourcompany.com” email address 01:18 – Live chat: Why you need it 01:32 – Request a quote: Collect information and eliminate the middle man, not the human element Conversions are NOT the Same for Everyone (01:51 – 03:04) A conversion for you is not the same as a conversion for the business across the street. It all depends on what you need to move your business forward. 01:51 – Conversions are different for everyone 02:04 – What is a conversion for YOU? 02:25 – It’s about relevance, not rankings 02:57 – Buckle down and move forward Check out the rest of our episodes for some more quick, hard-hitting, meaningful information about your business and the digital space.