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What You Are Saying Without Saying It – Matt Bull
Archived series ("Inactive feed" status)
When? This feed was archived on June 27, 2022 10:22 (). Last successful fetch was on March 08, 2020 14:52 ()
Why? Inactive feed status. Our servers were unable to retrieve a valid podcast feed for a sustained period.
What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.
Manage episode 210870486 series 2372270
Matt Bull’s first job was working for the Superconducting SuperCollider in Waxahachie, designing user interfaces for the vacuum Control Systems Division. He spent three years studying BioPhysics at Rice before realizing he hated lab work, then crammed in an English major at the last minute. He then spent 16 years at the Richards Group, working on nearly every major brand on the roster.
This episode is the second of two episodes with Matt. In the first episode, Matt talks to me about causal marketing and how brands should develop personalities to isolate digital noise. This episode is all about what you are saying to your audience without explicitly saying it. Matt provides some examples of how advertising said the opposite of what it wanted to.
When Matt isn’t marketing for causes and building brands, he is riding his bike around Oak Cliff, spending time with family and combing Reddit’s first page of the internet.
Questions During Podcast
- What do you mean by subtext?
- Is this the same as subliminal?
- Why do you read the front page of Reddit?
Links and Mentions
- Laredo is Safe
- Thinking Fast and Slow
- Mashable
- Chicken Scratch Billboard
- Photo: @dougklembara
Contact Matt
- Website: http://heykickstand.com/
- eMail: matt@heykickstand.com
The post What You Are Saying Without Saying It – Matt Bull appeared first on Scott King.
113 episodes
Archived series ("Inactive feed" status)
When? This feed was archived on June 27, 2022 10:22 (). Last successful fetch was on March 08, 2020 14:52 ()
Why? Inactive feed status. Our servers were unable to retrieve a valid podcast feed for a sustained period.
What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.
Manage episode 210870486 series 2372270
Matt Bull’s first job was working for the Superconducting SuperCollider in Waxahachie, designing user interfaces for the vacuum Control Systems Division. He spent three years studying BioPhysics at Rice before realizing he hated lab work, then crammed in an English major at the last minute. He then spent 16 years at the Richards Group, working on nearly every major brand on the roster.
This episode is the second of two episodes with Matt. In the first episode, Matt talks to me about causal marketing and how brands should develop personalities to isolate digital noise. This episode is all about what you are saying to your audience without explicitly saying it. Matt provides some examples of how advertising said the opposite of what it wanted to.
When Matt isn’t marketing for causes and building brands, he is riding his bike around Oak Cliff, spending time with family and combing Reddit’s first page of the internet.
Questions During Podcast
- What do you mean by subtext?
- Is this the same as subliminal?
- Why do you read the front page of Reddit?
Links and Mentions
- Laredo is Safe
- Thinking Fast and Slow
- Mashable
- Chicken Scratch Billboard
- Photo: @dougklembara
Contact Matt
- Website: http://heykickstand.com/
- eMail: matt@heykickstand.com
The post What You Are Saying Without Saying It – Matt Bull appeared first on Scott King.
113 episodes
All episodes
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