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EP037 - How to Position Yourself as an Expert with Michael Greenberg and Ian Luckett
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Manage episode 211168934 series 1532108
Today we are joined by Michael Greenberg, founder of Gentleman of Technology LLC – he is an entrepreneur, author, advisor, and strategist. And today we talk about tips and tricks on how to position yourself as an expert, as well as learn how to get your message across to your target market.
We started this episode by tackling Authority Marketing; what it is, and how it helps your business.
Michael also discussed the two fundamental rules in authority marketing, which are:- Specialise – you cannot be an authority/expert in everything.
- Authority is relative! – The only person who needs to know that you are an authority in your field is the person buying from you.
- A Book
- A Podcast
- Key Note speech
- Top : One thing you want to be known for.
- Second : 4 Sub Categories
- Third : 3 to 6 specific questions for each sub category
- Relativity – are you creating content that answers your market’s pain?
- Not Creating the Right Kind of Content – choosing the wrong medium
- Neglecting the Fact that People Buy from People – your customers and potentials need to know, like, and trust you.
42 episodes
Archived series ("Inactive feed" status)
When? This feed was archived on January 06, 2024 15:01 (). Last successful fetch was on October 13, 2022 18:34 ()
Why? Inactive feed status. Our servers were unable to retrieve a valid podcast feed for a sustained period.
What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.
Manage episode 211168934 series 1532108
Today we are joined by Michael Greenberg, founder of Gentleman of Technology LLC – he is an entrepreneur, author, advisor, and strategist. And today we talk about tips and tricks on how to position yourself as an expert, as well as learn how to get your message across to your target market.
We started this episode by tackling Authority Marketing; what it is, and how it helps your business.
Michael also discussed the two fundamental rules in authority marketing, which are:- Specialise – you cannot be an authority/expert in everything.
- Authority is relative! – The only person who needs to know that you are an authority in your field is the person buying from you.
- A Book
- A Podcast
- Key Note speech
- Top : One thing you want to be known for.
- Second : 4 Sub Categories
- Third : 3 to 6 specific questions for each sub category
- Relativity – are you creating content that answers your market’s pain?
- Not Creating the Right Kind of Content – choosing the wrong medium
- Neglecting the Fact that People Buy from People – your customers and potentials need to know, like, and trust you.
42 episodes
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