How to Get More Exposure in the Market w/Christina Daves

Agent Wealth Network Live

Public relations is something real estate agents should take advantage of. What are some of the tactics you can employ to get the attention of journalists? How can you leverage your local market? What is the return on doing PR? On this episode, PR expert Christina Daves talks about the power of publicity.

When you get all this exposure, it blows up your business. It makes you so credible and popular that people want to work with you. -Christina Daves

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3 Things We Learned From This Episode

How to leverage your local newspaperDon’t underestimate your local newspaper. Even with a circulation of 30,000 you can get a lot of exposure and use it as a way to establish yourself as an expert.

Without a hook, a journalist won’t open your email The hook is very important to getting a journalist to look at your story. The best examples of great hooks are magazine covers because they instantly spark interest and draw the reader in. This is not a one-time strategy Pitching to the media is a long-term play, not a one-and-done thing. Sometimes you won’t hear back from them; not because your pitch is bad, but because they are busy, and the story might not be what they need right now. You have to consistently stay in front of people. Try sending different stories as well.

If you look at public relations as a long-term play to build relationships with the media, it will serve you well. Just taking 10 minutes out of your day can massively benefit your business. If you’re a valuable resource, the media will welcome you to their tribe. When other people see you as a rockstar, and it makes you that much more attractive to local clients.

Guest Bio-

Christina Daves is a serial entrepreneur, award-winning inventor and a best-selling author and speaker. She's the founder and president for CastMedic designs, manufacturing MediFashions, which are award-winning accessories that make medical boots fashionable. Christina uses free publicity to appear on over 250 media outlets and continues to cultivate techniques for using PR as a vehicle to exponentially increase revenue. She has appeared on the Steve Harvey Show, Dr. Oz and local news affiliates of NBC, CBS and FOX. Christina's vision is that anyone can start and run their own successful PR campaign.Go to https://www.christinadaves.com/ for more information or email [e-mail].