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01 - TypeOrange: Branding, Logo Design & Snow Sculpting

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Content provided by Vive Marketing. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Vive Marketing or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Austin and Clint talk with Brett Tomczak, owner of TypeOrange, a design shop in Milwaukee, who brings numerous years of experience creating identities and logos for manufacturing companies across the United States. The guys talk with Brett about branding and how the identity of a company is more than just a logo (8:55). Why rebranding can be hard for some companies and the hesitations behind it (10:00). The importance of giving brand elements their own identity so they aren’t known as a meatball (19:50). How to be trendy, if possible, with logo design in manufacturing (21:00). Discover Brett’s love for snow sculpting and his iconic mishap at last year’s national championship (31:31).
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19 episodes

Artwork
iconShare
 
Manage episode 215495970 series 2345246
Content provided by Vive Marketing. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Vive Marketing or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Austin and Clint talk with Brett Tomczak, owner of TypeOrange, a design shop in Milwaukee, who brings numerous years of experience creating identities and logos for manufacturing companies across the United States. The guys talk with Brett about branding and how the identity of a company is more than just a logo (8:55). Why rebranding can be hard for some companies and the hesitations behind it (10:00). The importance of giving brand elements their own identity so they aren’t known as a meatball (19:50). How to be trendy, if possible, with logo design in manufacturing (21:00). Discover Brett’s love for snow sculpting and his iconic mishap at last year’s national championship (31:31).
  continue reading

19 episodes

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