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Inbound PR with Iliyana Stareva
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Manage episode 217268970 series 2446965
Content provided by MarTech Talk and Podcast by Idea Grove. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by MarTech Talk and Podcast by Idea Grove or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Iliyana Stareva discusses her book "Inbound PR", and how to leverage inbound tactics in PR programs. We'll cover the following topics. What is Inbound PR? What prevents PR firms from embracing inbound? PR Agencies need to evolve the way the communicate. How do you get started with inbound? Have you seen a trend in using paid ads to draw attention media placements? Will HubSpot add PR integration into their platform? How do you make an integrated pitch as a PR firm?
…
continue reading
5 episodes
MP3•Episode home
Manage episode 217268970 series 2446965
Content provided by MarTech Talk and Podcast by Idea Grove. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by MarTech Talk and Podcast by Idea Grove or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Iliyana Stareva discusses her book "Inbound PR", and how to leverage inbound tactics in PR programs. We'll cover the following topics. What is Inbound PR? What prevents PR firms from embracing inbound? PR Agencies need to evolve the way the communicate. How do you get started with inbound? Have you seen a trend in using paid ads to draw attention media placements? Will HubSpot add PR integration into their platform? How do you make an integrated pitch as a PR firm?
…
continue reading
5 episodes
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