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003 Larry Salinas, SiteZeus / Toys R Us
Manage episode 217306221 series 2396480
Talk Highlights:
- The evolution of predictive modeling, from drawing maps to machine learning, from the perspective of an industry expert.
- Data democratization.
- Why mobile data is the new “true trade area.”
Speaker Bio:
Larry Salinas has seen the market research industry evolve. From hiring internal Cartographers to leveraging the earliest of computers. Larry splits his time between New Jersey & Portland Maine. Larry built the market research team from scratch for a $7 Bn company. He is a rare combination of experience with a grasp of latest technology. Larry has worked with iconic brands such as Whole Foods, Toys R Us, and more.
31 episodes
Manage episode 217306221 series 2396480
Talk Highlights:
- The evolution of predictive modeling, from drawing maps to machine learning, from the perspective of an industry expert.
- Data democratization.
- Why mobile data is the new “true trade area.”
Speaker Bio:
Larry Salinas has seen the market research industry evolve. From hiring internal Cartographers to leveraging the earliest of computers. Larry splits his time between New Jersey & Portland Maine. Larry built the market research team from scratch for a $7 Bn company. He is a rare combination of experience with a grasp of latest technology. Larry has worked with iconic brands such as Whole Foods, Toys R Us, and more.
31 episodes
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