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003 Larry Salinas, SiteZeus / Toys R Us

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Manage episode 217306221 series 2396480
Content provided by SiteZeus. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by SiteZeus or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Talk Highlights:

  • The evolution of predictive modeling, from drawing maps to machine learning, from the perspective of an industry expert.
  • Data democratization.
  • Why mobile data is the new “true trade area.”

Speaker Bio:

Larry Salinas has seen the market research industry evolve. From hiring internal Cartographers to leveraging the earliest of computers. Larry splits his time between New Jersey & Portland Maine. Larry built the market research team from scratch for a $7 Bn company. He is a rare combination of experience with a grasp of latest technology. Larry has worked with iconic brands such as Whole Foods, Toys R Us, and more.

  continue reading

31 episodes

Artwork
iconShare
 
Manage episode 217306221 series 2396480
Content provided by SiteZeus. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by SiteZeus or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Talk Highlights:

  • The evolution of predictive modeling, from drawing maps to machine learning, from the perspective of an industry expert.
  • Data democratization.
  • Why mobile data is the new “true trade area.”

Speaker Bio:

Larry Salinas has seen the market research industry evolve. From hiring internal Cartographers to leveraging the earliest of computers. Larry splits his time between New Jersey & Portland Maine. Larry built the market research team from scratch for a $7 Bn company. He is a rare combination of experience with a grasp of latest technology. Larry has worked with iconic brands such as Whole Foods, Toys R Us, and more.

  continue reading

31 episodes

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