25% Marketing - Copywriter Kate Toon

Being Freelance

There’s so much in this conversation. What will you take from it?

It could be how Kate built up her SEO reputation to rank number one as a copywriter in Australia. Always spending 25% of her time marketing herself. It eventually paid off.

It could be the transition from trading her time for money, to a more scalable ‘passive’ model. Switching 10 clients a month for 300 - maybe it’s not quite so passive.

It could be building a team of other freelancers to help her do what she does best.

Or dumping the guilt of the work-life balance myth and just giving herself a break.

Or perhaps the podcasting, the community building, the starting a conference…

And all without having a plan?!

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