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Being Freelance
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The podcast for creative freelancers who want a better business and a better life. Pick up tips, advice and thoughts on how to make it being freelance by hearing others share their stories. Hosted by Steve Folland. Bring your ears. And cake.www.beingfreelance.com
 
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Creative Playdate
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Are you pursuing a creative career while also raising children? Creative Playdate is dedicated to bringing you stories from people navigating the world of parenthood while maintaining their own creative business. The show is produced by Michelle Kondrich with theme music from Thomas James. Learn more about the show at www.michellekondrich.com/creativeplaydate.
 
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What years of freelancing and oodles of podcast interviews have taught Steve about freelance life Steve Follard is the host of the ‘Being Freelance’ Podcast and the ‘Doing it for the Kids’ Podcast. He’s also a video and audio freelancer. He’s talked to countless freelancers about the challenges of our strange rollercoaster life and he wanted to ...…
 
Over the last 15 years, Rachel’s gone from unhappy administrator to IPSE’s Freelancer of the Year. Rachel teaches 1 on 1, she mentors choirs, she’s performed around the world and appeared as a judge on a SKY 1 TV show, and she runs workshops in schools and communities. And that’s not even everything. By taking her talent and finding plenty of d ...…
 
Ready for a change, Seattle-based Evan and his wife bought one-way tickets to Argentina, and Evan went freelance full-time. That’s a sizeable change. Especially with 4 daughters under 10 in tow. Evan had never been to Argentina, but he did have some experience being freelance. He’d done it on the side of permanent jobs for years, always with th ...…
 
“I’m working way too hard for way too little money. How do I fix this?” That’s the question that triggered a series of business model shifts in just a few years. From charging hourly and then daily, to focusing on retainers for a while, Hillary tested what worked and kept refining it as she went. She now takes on high-ticket project work, and i ...…
 
What years of freelancing and oodles of podcast interviews have taught Steve about freelance life Steve Follard is the host of the ‘Being Freelance’ Podcast and the ‘Doing it for the Kids’ Podcast. He’s also a video and audio freelancer. He’s talked to countless freelancers about the challenges of our strange rollercoaster life and he wanted to ...…
 
David developed an array of skills studying multimedia at university in Ireland, and he’d freelanced on the side of full-time gigs for years, as well as going solo for a while before one of his clients took him on as an employee. He didn’t stay long though. By then, David had caught the travel bug. From Ireland to Central America and everywhere ...…
 
After working as a creative in an ad agency, where he developed concepts for big brands and worked across a range of media, Robbie was ready for something new. His work was fun and exciting, but it left him with no time for his own projects. And, while he admired those ahead of him in the industry, Robbie didn’t want to be them. He knew agency ...…
 
Sian started freelancing on the side 12 years ago, with one gig leading to another. When a job came along that was enough to cover rent, she left the security of employment without giving it much thought. 6 months later, Sian’s client folded and she was out of work. She bounced back and found her niche, built relationships with clients, and gre ...…
 
Updates, lessons and exciting plans for 2020 Have you missed us? If you’re a regular listener to the Hot Copy podcast, you may have noticed that we’ve been AWOL for a few weeks. In this episode, we explain what we’ve been up to, how it derailed our podding schedule and the lessons we’ve taken from the work we’ve been doing. We’re also announcin ...…
 
Updates, lessons and exciting plans for 2020 Have you missed us? If you’re a regular listener to the Hot Copy podcast, you may have noticed that we’ve been AWOL for a few weeks. In this episode, we explain what we’ve been up to, how it derailed our podding schedule and the lessons we’ve taken from the work we’ve been doing. We’re also announcin ...…
 
He’s now based in Amsterdam, but South African born Devon’s freelance story kicked off in New Zealand, where he worked as a motion designer and videographer for a church. After one of the congregation offered him his first freelance gig, Devon was hooked. “It’s like that first taste of bacon…” he says, “I got the bug.” Devon freelanced on the s ...…
 
We've had some amazing Live Q&As in the Being Freelance Community this year. So as a bonus here's just some of the amazing answers Paul Jarvis and Kate Toon gave to questions poised by freelancers in the group. These are just SOME of their answers, but you can catch the whole replay of each in video, in the group. Here we cover topics such as- ...…
 
When a two-year stint in Hong Kong inspired Mel to pursue illustration, she put her fine art degree to good use and began teaching art workshops to top up her income. Mel soon bought a Mac and taught herself how to use Adobe Illustrator and Photoshop, setting up a website and building a portfolio over time. Mel’s earned money in a variety of wa ...…
 
Working in a job he didn’t like with a bully for a manager, Leif was desperate for a way out. But, nearing 30 and expecting his first child, he didn’t have many options. After discovering copywriting and feeling drawn to it, Leif began freelancing on the side; going to networking events, building up his portfolio with “friend of a friend" gigs, ...…
 
Writing the book and bank big cheques Lead magnets have been part of our marketing vernacular for years now. You offer a thing of value and people give you their email address (and permission to email them). But is there any money to be made from writing these? Absolutely! To share HOW copywriters to land some high paying ebook projects, we’re ...…
 
Writing the book and bank big cheques Lead magnets have been part of our marketing vernacular for years now. You offer a thing of value and people give you their email address (and permission to email them). But is there any money to be made from writing these? Absolutely! To share HOW copywriters to land some high paying ebook projects, we’re ...…
 
“Be the best boss you ever had,” says Stefano, and he’s trying to live up to that himself. From not letting an employer’s limits hold him back, to re-imagining work-life balance on his own terms, to developing a portfolio that’s not just about winning work, but about showing his journey too; Stefano tries to make his professional development an ...…
 
After moving from her small island town to the big city of Brisbane, Australia, Emily set her sights on a job as a copywriter. She interviewed for positions but the market was tough, so she took on some nannying work to tide her over. As luck would have it, the dad from the family Emily worked for was a web designer, and he just so happened to ...…
 
After leaving high school in LA, where he was born and raised, Storm toured as a professional musician for five years before transitioning to photography. When a friend passed on a lucrative job shooting for Nike, Storm knew right away that this what he’d keep doing. He soon found that the best gigs aren’t usually so easy to come by, and when a ...…
 
This week, we’re LIVE in London at IPSE’s annual event, National Freelancers Day. Steve chats to past IPSE award winners, Iona Bain (Freelancer of the Year 2018), and Harvey Morton (Young Freelancer of the Year 2018). Taking part in a school enterprise competition aged only 13, Harvey was given £25 to start his own company. He launched the IT S ...…
 
The surprising platform that delivers copywriting leads How do you get copywriting clients? It’s a question we get asked all the time. We even did an episode on it covering some of the most common lead gen tactics. But there are some platforms and techniques that might surprise you. Like Instagram. It’s a HUGE platform but many people dismiss i ...…
 
The surprising platform that delivers copywriting leads How do you get copywriting clients? It’s a question we get asked all the time. We even did an episode on it covering some of the most common lead gen tactics. But there are some platforms and techniques that might surprise you. Like Instagram. It’s a HUGE platform but many people dismiss i ...…
 
After graduating in 2008 during the Great Recession, Tatiana found herself looking for a next step that would make sense financially. Calling on the design skills she’d picked up as a kid, she started out freelance, sending personalised “Do you need a designer?” emails to everyone she knew. Tatiana’s come a long way since then, finding her focu ...…
 
Cathy only needed 3 days work when she first started out as a freelance social media manager, and she was lucky enough to fill those slots without too much effort. When she lost a client later down the line and found herself exploring lead generation strategies, Cathy retrained as a Facebook Advertising specialist, re-positioning herself and he ...…
 
Is the grass really greener up the hill of success? When we start out as copywriters, obviously the aim is to be successful. But what does that even mean? In this episode, Belinda and Kate are honest about the upsides and downsides of being successful. Is it all it’s cracked up to be? Is the grass really greener or are there just different pric ...…
 
Is the grass really greener up the hill of success? When we start out as copywriters, obviously the aim is to be successful. But what does that even mean? In this episode, Belinda and Kate are honest about the upsides and downsides of being successful. Is it all it’s cracked up to be? Is the grass really greener or are there just different pric ...…
 
“We don’t become freelancers to sell,” Nick says, “we become freelancers to do.” Nick tried the entrepreneurial route of scaling and managing people, but he soon realised it wasn’t for him. And yet, despite his reluctance to build an agency, Nick’s still going after those big money clients where budget is no issue. Find out how he positions him ...…
 
Paige got her start on Upwork after moving to Finland for love. Struggling to find work in a country where she didn’t speak the language, Paige jumped into freelance life without much of a plan. She’s levelled up several times since then, using a mix of courses, mastermind groups, and authority building content to establish herself as a trusted ...…
 
How do you find clients when you hate sales? Steve’s built his business through networking and word of mouth, and despite being an SEO consultant with the skills to drive traffic to a website, he prefers to work with people he’s connected to. Steve chats about managing his workload alongside a chronic illness and two kids under 5, and shares so ...…
 
Finding the right price for your services can be a tough one to crack. We’ve heard about all sorts of pricing models on the podcast before, but Steph’s the first to tell us she charges on a sliding scale. Steph tells her clients: "This is the least amount of money that I can make this project on, and this is the most amount of money that I woul ...…
 
If you discount the 3 consecutive Saturdays he spent at Waitrose, Tom’s a thoroughbred entrepreneur. He started out knocking on the doors of local businesses at 16 years old, and then went from freelance to founder when he launched Design Cuts - a global marketplace of resources for designers. Tom loves his company, but he’s learnt some hard le ...…
 
Approaching, winning and keeping agency clients As copywriters and business owners, we seek the warmth and security of financial consistency. Many of us believe if you can wriggle in with agency clients, we’ll have just that. But what are agencies all about? Are they something you should consider working harder to build relationships with? Are ...…
 
Approaching, winning and keeping agency clients As copywriters and business owners, we seek the warmth and security of financial consistency. Many of us believe if you can wriggle in with agency clients, we’ll have just that. But what are agencies all about? Are they something you should consider working harder to build relationships with? Are ...…
 
Here's a bonus episode of the podcast, recorded live with IPSE at a WeWork in Manchester, UK, on 6th March 2019. It features previous guests Kelly Gilmour-Grassam (2016 guest) and Ian Paget (2015). How have they grown their businesses in the years since we last spoke? When we last left her Kelly was hiring her first employee. What happened next ...…
 
Can you have a thriving business without sacrificing your family life? Are you struggling to run your copywriting business around your family? Do you worry about too much screen time… or (gasp) future therapy bills because you’re meeting deadlines rather than taking your kids to the park? It’s easy to trowel guilt on ourselves when we see copyw ...…
 
Can you have a thriving business without sacrificing your family life? Are you struggling to run your copywriting business around your family? Do you worry about too much screen time… or (gasp) future therapy bills because you’re meeting deadlines rather than taking your kids to the park? It’s easy to trowel guilt on ourselves when we see copyw ...…
 
Lucas says that setting up on his own was like discovering himself again. Learning to know himself, what his goals are, and how he wants to live his life. Right now that means trying to stay balanced in the Brazilian countryside, managing the graphic design work he does for clients alongside building his illustration portfolio. And as for the p ...…
 
Watching her partner Mark go freelance with great success, Lyndsey decided to join him. “If he can do it, why not me?", she asked herself. Now the founder of a small collective, Nine Dots Creative, Lyndsey’s on the hunt for some big juicy clients. We chat about the “Spark Up” business course Lyndsey took and how it lead her to launch Nine Dots, ...…
 
What do you wish you’d know when you started your copywriting career? We went to a copywriting conference in New York City in March 2019. It was Brooklyn but let’s not let facts spoil the glamour. It was TCC IRL (The Copywriter Club In Real Life) and while we had a BLAST hanging out together – you would be surprised how many years it’s been sin ...…
 
What do you wish you’d know when you started your copywriting career? We went to a copywriting conference in New York City in March 2019. It was Brooklyn but let’s not let facts spoil the glamour. It was TCC IRL (The Copywriter Club In Real Life) and while we had a BLAST hanging out together – you would be surprised how many years it’s been sin ...…
 
After leaving college and landing in a job that wasn’t right for him, Jared realised that he didn’t want to spend his whole life working at something he wasn’t passionate about. He launched a blog, began learning Squarespace, and the rest, as they say, is history. He now runs two Squarespace design companies - Brevity and the cleverly-named Web ...…
 
Jae never imagined she’d pursue a freelance career - or even a creative one, for that matter. After graduating and then missing out on a job she’d set her heart on, Jae began exploring her creative interests and started work on a couple of personal projects. Before long, she’d developed an eye-catching and memorable brand - The INKtrovert, and ...…
 
Is swearing in copywriting something you should try? To swear (in copy) or not to swear (in copy) that is the question. As copywriters, we’re always having to change the way we write to adapt to the times. And these days everyone seems to love to eff and blind like a mofo, right? What once packed a punch, is now old school. And some things that ...…
 
Is swearing in copywriting something you should try? To swear (in copy) or not to swear (in copy) that is the question. As copywriters, we’re always having to change the way we write to adapt to the times. And these days everyone seems to love to eff and blind like a mofo, right? What once packed a punch, is now old school. And some things that ...…
 
He started out where many drummers did in his day; responding to magazine adverts for unpaid work with bands. Over the years, Kari’s built a successful career for himself as a freelance musician, finding plenty of ways to diversify his income. He’s learnt so much that he now teaches others how to turn their passion into a profession. So how did ...…
 
When she found herself knocking back freelance opportunities every week, Cath left her full-time job behind to start a business. Her only regret? Not having done it sooner. Cath’s been lucky in that she’s not had to search for work. Through SEO, website strategy, and word of mouth, she’s moved from one job to the next and worked with an array o ...…
 
Leveraging the experience of others to boost your own career Rob Marsh has been a little name and then a big name. He mastered the copywriting world, working with some of the biggest names and wearing many hats, founding communities, conferences, courses and more. He co-hosts the second best copywriting podcast too! The golden question is of co ...…
 
Leveraging the experience of others to boost your own career Rob Marsh has been a little name and then a big name. He mastered the copywriting world, working with some of the biggest names and wearing many hats, founding communities, conferences, courses and more. He co-hosts the second best copywriting podcast too! The golden question is of co ...…
 
It could be argued that Jan’s doing things differently. He’s not on social media, he’s had long stretches of time out of work, he’s committed to maintaining his work-life balance, and he invests a lot of time into personal development. It all started with an unpaid work placement when he was almost bankrupt. Now, Jan’s built the kind of flexibl ...…
 
When Stephanie's employers were refusing projects she'd have loved to take on, she set up her own business on the side and began teaching people about the importance of the work she was doing. Seeing how popular the idea was, Stephanie's employers soon asked her to shut down her business and bring the work in-house. Stephanie said no. She's sin ...…
 
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