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Episode 27: Personal Branding
Manage episode 219038206 series 2433619
Building a personal brand and how we made a living off of it
What is a personal brand?
- Process of managing and optimizing the way you are presented to others. How you act on social media and in real life How hard you work Your reputation Everything from the clothes that you wear to the level of professionalism you have when talking to others This will help build trust and consistency
Whats cool about a personal brand
- You get to be yourself
- While building credibility You will gain higher perceived value.
- Association with a market niche
- It will help you have a steady stream of customers and business partners People will seek you out instead of you seeking them out
What do I aim for my brand to say:
I’m.. (Tim)
- Young Ambitious Funny Proud of ADD Husband Father Family oriented Goal oriented Mentor Life Coach Actually making shit happen Helping ppl make money and expand their horizons Future 7 figure earner Future World traveler
I’m.. (Lacy)
- Young Ambitious Logical Wife Mother Family & Goal Oriented Leader Spiritual CBD resource
- Market Niche: pregnancy and breastfeeding
NOTE: Specificity is huge: With a specific niche focus you will have relevancy and more opportunities to prove that you know what you are talking about.
How to get started
- Write down 5-10 interests (Putting out my feelers for ppl)
Questions to ask yourself:
- What is the one thing that everyone says you rock at? What are your passions and interests? What do you read about most often? Will you still be interested in this particular area six months or a year from now?
(Both professional and personal, you need variety)
- self development
- Builds strengths
- Identifies weaknesses
- Why people do the things they do
- Network Marketing Forex
- These all have potential communities With people who also want to just be themselves but they don’t know how to and are looking for a mentor
- Create a pool of investors Create new businesses out of different passions Create schools that give free education Aquire assets for my peers live like dan bilzerian but with a full family
Who do I want to be my audience or who is my audience
- Gender
- What kind of design catches their eye
- Income Bracket
- Different resources, different budgets
- How do they receive information
- What platforms do they use mostly
- What times are they on
- What kind of content do they like
- What do they find interesting
- What problems do they have
-
Design
- Please please please don’t overlook this
- Crappy design can cripple your brand and ppl won’t pay attention
- This is what grabs your attention
- Good design can make you stand out in a world of shitty design
- Find inspiration from current brands and websites
- Behance
- Youtube
- Canva
- Over
Examples:
- Simplistic and modern brands (Apple, Luxury Brands)
- Chris do
- Joe Knows Best
- Marques Brownee
- Tech review you tubers
- Luxury Car review channels
- Tools to use now
- Canva Over app
- Learn the tools the Pros use (Over a period of time)
- Illustrator Photoshop Lightroom After Effects Adobe Premier
These skills alone will make you stand out and make you money
Brainstorm Content Ideas:
- What can you teach people? (Tutorials) What are you into that thousands of other people could get into Take an overall topic and break it down into sections Make a post/video/live about each section Interact with your audience (Big or small) Show them your journey from the beginning That makes ppl connect with you Voice your new goals or what youre pursuing currently or in the future Make sure you actually do that shit or its pointless, it’ll be all talk and no one will care
NOW that you have established your personal brand interests, you can begin posting about them in between promotional posts OR integrating them together.
- 2 brand posts per promo posts
Picking and organizing a platform
- Pick strongest platform (Most active)
- Start building there Build an audience then start carrying them over to new platforms Current Platforms
- Facebook Podbean/Itunes Youtube
- Your time is better spent making content then learning how to use these platforms and growing an audience Take your top platform and start learning how it works (algorithms)
Time:
- This is going to take time and consistency before anyone starts giving a shit If you do this for 2-3 months then fall off, youre never going to see the results that are possible
- make this a 5 year goal, I mean its fun because youre just being yourself and learning how to do cool shit around that
20 episodes
Manage episode 219038206 series 2433619
Building a personal brand and how we made a living off of it
What is a personal brand?
- Process of managing and optimizing the way you are presented to others. How you act on social media and in real life How hard you work Your reputation Everything from the clothes that you wear to the level of professionalism you have when talking to others This will help build trust and consistency
Whats cool about a personal brand
- You get to be yourself
- While building credibility You will gain higher perceived value.
- Association with a market niche
- It will help you have a steady stream of customers and business partners People will seek you out instead of you seeking them out
What do I aim for my brand to say:
I’m.. (Tim)
- Young Ambitious Funny Proud of ADD Husband Father Family oriented Goal oriented Mentor Life Coach Actually making shit happen Helping ppl make money and expand their horizons Future 7 figure earner Future World traveler
I’m.. (Lacy)
- Young Ambitious Logical Wife Mother Family & Goal Oriented Leader Spiritual CBD resource
- Market Niche: pregnancy and breastfeeding
NOTE: Specificity is huge: With a specific niche focus you will have relevancy and more opportunities to prove that you know what you are talking about.
How to get started
- Write down 5-10 interests (Putting out my feelers for ppl)
Questions to ask yourself:
- What is the one thing that everyone says you rock at? What are your passions and interests? What do you read about most often? Will you still be interested in this particular area six months or a year from now?
(Both professional and personal, you need variety)
- self development
- Builds strengths
- Identifies weaknesses
- Why people do the things they do
- Network Marketing Forex
- These all have potential communities With people who also want to just be themselves but they don’t know how to and are looking for a mentor
- Create a pool of investors Create new businesses out of different passions Create schools that give free education Aquire assets for my peers live like dan bilzerian but with a full family
Who do I want to be my audience or who is my audience
- Gender
- What kind of design catches their eye
- Income Bracket
- Different resources, different budgets
- How do they receive information
- What platforms do they use mostly
- What times are they on
- What kind of content do they like
- What do they find interesting
- What problems do they have
-
Design
- Please please please don’t overlook this
- Crappy design can cripple your brand and ppl won’t pay attention
- This is what grabs your attention
- Good design can make you stand out in a world of shitty design
- Find inspiration from current brands and websites
- Behance
- Youtube
- Canva
- Over
Examples:
- Simplistic and modern brands (Apple, Luxury Brands)
- Chris do
- Joe Knows Best
- Marques Brownee
- Tech review you tubers
- Luxury Car review channels
- Tools to use now
- Canva Over app
- Learn the tools the Pros use (Over a period of time)
- Illustrator Photoshop Lightroom After Effects Adobe Premier
These skills alone will make you stand out and make you money
Brainstorm Content Ideas:
- What can you teach people? (Tutorials) What are you into that thousands of other people could get into Take an overall topic and break it down into sections Make a post/video/live about each section Interact with your audience (Big or small) Show them your journey from the beginning That makes ppl connect with you Voice your new goals or what youre pursuing currently or in the future Make sure you actually do that shit or its pointless, it’ll be all talk and no one will care
NOW that you have established your personal brand interests, you can begin posting about them in between promotional posts OR integrating them together.
- 2 brand posts per promo posts
Picking and organizing a platform
- Pick strongest platform (Most active)
- Start building there Build an audience then start carrying them over to new platforms Current Platforms
- Facebook Podbean/Itunes Youtube
- Your time is better spent making content then learning how to use these platforms and growing an audience Take your top platform and start learning how it works (algorithms)
Time:
- This is going to take time and consistency before anyone starts giving a shit If you do this for 2-3 months then fall off, youre never going to see the results that are possible
- make this a 5 year goal, I mean its fun because youre just being yourself and learning how to do cool shit around that
20 episodes
All episodes
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