Episode 27: Personal Branding

Lunch With The Garzas

Building a personal brand and how we made a living off of it

What is a personal brand?

Process of managing and optimizing the way you are presented to others. How you act on social media and in real life How hard you work Your reputation Everything from the clothes that you wear to the level of professionalism you have when talking to others This will help build trust and consistency

Whats cool about a personal brand

You get to be yourself
While building credibility You will gain higher perceived value.
Can get back into all the things you were into before bills You attract other people with similar interests and hobbies Can turn into a community
Association with a market niche
If paired with the right business model its amazing You can make 6-7 figures a year by learning how to market yourself
It will help you have a steady stream of customers and business partners People will seek you out instead of you seeking them out
Each new interest could potentially become another source of income Leadership opportunities: you are establishing yourself as an authority

What do I aim for my brand to say:

I’m.. (Tim)

Young Ambitious Funny Proud of ADD Husband Father Family oriented Goal oriented Mentor Life Coach Actually making shit happen Helping ppl make money and expand their horizons Future 7 figure earner Future World traveler

I’m.. (Lacy)

Young Ambitious Logical Wife Mother Family & Goal Oriented Leader Spiritual CBD resource
Market Niche: pregnancy and breastfeeding

NOTE: Specificity is huge: With a specific niche focus you will have relevancy and more opportunities to prove that you know what you are talking about.

How to get started

- Write down 5-10 interests (Putting out my feelers for ppl)

Questions to ask yourself:

What is the one thing that everyone says you rock at? What are your passions and interests? What do you read about most often? Will you still be interested in this particular area six months or a year from now?

(Both professional and personal, you need variety)

self development
Builds strengths
Personal awareness
Identifies weaknesses
Psychology
Why people do the things they do
Ways to make and multiply money
Network Marketing Forex
These all have potential communities With people who also want to just be themselves but they don’t know how to and are looking for a mentor
Family Being a good and involved husband and father Real estate Luxury Vehicles Fashion Foodie/Restaurants Overall Vision
Create a pool of investors Create new businesses out of different passions Create schools that give free education Aquire assets for my peers live like dan bilzerian but with a full family

Who do I want to be my audience or who is my audience

- Gender

- What kind of design catches their eye

- Income Bracket

- Different resources, different budgets

- How do they receive information

- What platforms do they use mostly

- What times are they on

- What kind of content do they like

- What do they find interesting

- What problems do they have

-

Design

- Please please please don’t overlook this

- Crappy design can cripple your brand and ppl won’t pay attention

- This is what grabs your attention

- Good design can make you stand out in a world of shitty design

- Find inspiration from current brands and websites

- Pinterest

- Behance

- Youtube

- Canva

- Over

Examples:

- Simplistic and modern brands (Apple, Luxury Brands)

- Chris do

- Joe Knows Best

- Marques Brownee

- Tech review you tubers

- Luxury Car review channels

Tools to use now
Canva Over app

Learn the tools the Pros use (Over a period of time)
Illustrator Photoshop Lightroom After Effects Adobe Premier

These skills alone will make you stand out and make you money

Brainstorm Content Ideas:

What can you teach people? (Tutorials) What are you into that thousands of other people could get into Take an overall topic and break it down into sections Make a post/video/live about each section Interact with your audience (Big or small) Show them your journey from the beginning That makes ppl connect with you Voice your new goals or what youre pursuing currently or in the future Make sure you actually do that shit or its pointless, it’ll be all talk and no one will care

NOW that you have established your personal brand interests, you can begin posting about them in between promotional posts OR integrating them together.

2 brand posts per promo posts

Picking and organizing a platform

Pick strongest platform (Most active)
Start building there Build an audience then start carrying them over to new platforms Current Platforms
Facebook Podbean/Itunes Youtube
No need to start 9 new accounts that you have no following on
Your time is better spent making content then learning how to use these platforms and growing an audience Take your top platform and start learning how it works (algorithms)

Time:

This is going to take time and consistency before anyone starts giving a shit If you do this for 2-3 months then fall off, youre never going to see the results that are possible
make this a 5 year goal, I mean its fun because youre just being yourself and learning how to do cool shit around that
People normally start doing this and want to see the money, connections and leverage immediately, this is a game of patience and tinkering with what people gravitate to, if you try to rush the process to get to the money, ppl will see that and they won’t care For those who are like whats the point? (After 2-3 years we currently m are $500 a fb post compared to what we make monthly) Think on that next time you think on giving up another thing that didnt happen overnight