Ultra episode - The Ultra philosophy

Raising Successful Kids Podcast

Welcome back to another episode of The Raising Successful Kids Podcast. Today, your host Irene Santineer introduces a new series of Ultra episodes lead by serial entrepreneur, CEO, and founder of ‘Ultra Education’ Julian Hall. In this introductory episode, Julian talks through the step-by-step approach to teaching entrepreneurship to kids and how you too can follow this six-step pedagogy to Raising Successful Kids.

KEY TAKEAWAYS

How do you teach entrepreneurship at such a young age?

• When we first started Ultra Education we developed a pedagogy, an educational approach to how we actually teach entrepreneurship. It’s a guide for both teachers, parents and children to understand how to identify their passion. Practically, it teaches us how our children can take the mechanics and dynamics of entrepreneurship and create a business out of it.

Ultra’s Six-Step Pedagogy

1. Find what you’re passionate about - Once you’ve got them to think about what they want to do, ask them to write down a list of all of the things that they’re passionate about and that they love doing. From here you can get them to prioritise it and get them to tell you what’s most important to them.
   
2. Do your research - The research is really important, it enables you to find a way or an angle of doing things differently and creating a revenue stream from it. Try and find the method or approach that works well with that child and find a nice within a niche. SImply by researching online, you can find a business model or revenue options to connect your child's passion and create a business from it.
   
3. Creating a product or service - Understanding whether you're going to make a product or service is important. Realise that the product or service has to fit your customer and serve a purpose. Some kids enjoy the hands-on experience of providing a service and some kids prefer creating a product and finding your audience. Have them do both and find out which they prefer and which they're interested in.
   
4. Research again - Now you know what offering you're providing you can go back to your research and decide if you're providing a low, medium or high-end product or service. Ensure your kids understand the value of their time and place a value on how they are spending it. From here they can start to put into context how long it takes to provide their product or service and account for this in the profit/costing of the product. Do things in a cost-effective manner, but realise the value of the time it takes to create.
   
5. Method of sale - How is the product or service going to be sold and communicated to the audience. With social media, we can start instantly and sell from social profiles. Using things like Shopify and Godaddy you can start selling product and services right away and at a low cost.
   
6. Do they enjoy it? - One of the main motivating factors will be if your child enjoys it. Make sure there is enough profit in there that they find it worthwhile and that this is the business venture you want to proceed with. At this point, it is still an assumption. Selling the product or service qualifies the assumption and shows us that there is a tangible return for their time and effort. Our kids need to experience selling and earning a profit because they can relate to it and they can understand it.

After working through the pedagogy you'll be able to evaluate the process and see if your kids want to continue and really make a business out of it.

BEST MOMENTS

“Do what you love and aim to make money from it. There’s a business behind almost anything and it’s driven from passion.”

“There’s a good chance the niche that you select, there’s isn't a young entrepreneur already doing it.”

“With a service, you can only make money if you're delivering it. So it can be easier to make and monetise a product.”

"We’ve not been taught to be introspective, but when we ask our children to tell us what they want to be, and what they would like to do. It’s an introspective question."

ABOUT THE HOST
Irene Santineer is a working mum of an entrepreneurial child and shares a passion with her husband to see him succeed. She’s the creator and host of the raising Successful Kids Podcast which aims to help parents, educators and mentors effectively guide children towards success.

CONTACT METHOD

Facebook https://www.facebook.com/Irene-Santineer-1827282224265825/

Twitter https://twitter.com/irenetwin1

ABOUT THE GUEST

‘Ultra Education’ teaches entrepreneurship to young people from the ages of 7-18 years old and aims to be the leading brand and #1 provider of entrepreneur education in the world.

Julian is the Founder of Ultra Education - Helping kids launch their business.

CONTACT GUEST

https://ultra.education/

https://ultra.education/share-your-feedback/

[e-mail]

https://www.facebook.com/ultrapreneur1

Intsagram - @theultrapeneur