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WPP Decides Kantar's Future (Bye Bye)
Manage episode 219942748 series 2423700
Welcome to Research Business DAILY Report: Podcast Edition! The world's only daily news roundup for the market research industry is now available in an all-new format you can take with you wherever you go, no matter what you're doing!
Today on RBDR: RBDR host Bob Lederer lays out details and comments about WPP's long-awaited decision about what to do with its gem subsidiary, Kantar Research. WPP announced it will sell a majority stake.
It has struggled to make a profit, appears to have no particular spending area out of control and may need to adjust margins on its offerings. Read the full the Qualtrics S-1 document by clicking here.
For more on RBDR, visit our website. To continue to support the effort, consider joining us on Patreon by clicking here!
41 episodes
Manage episode 219942748 series 2423700
Welcome to Research Business DAILY Report: Podcast Edition! The world's only daily news roundup for the market research industry is now available in an all-new format you can take with you wherever you go, no matter what you're doing!
Today on RBDR: RBDR host Bob Lederer lays out details and comments about WPP's long-awaited decision about what to do with its gem subsidiary, Kantar Research. WPP announced it will sell a majority stake.
It has struggled to make a profit, appears to have no particular spending area out of control and may need to adjust margins on its offerings. Read the full the Qualtrics S-1 document by clicking here.
For more on RBDR, visit our website. To continue to support the effort, consider joining us on Patreon by clicking here!
41 episodes
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