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Content provided by Research Rockstar Training & Staffing and Research Rockstar Training. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Research Rockstar Training & Staffing and Research Rockstar Training or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
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The "Why" Webinar With 3 Market Research Pros
Manage episode 220583913 series 1523101
Content provided by Research Rockstar Training & Staffing and Research Rockstar Training. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Research Rockstar Training & Staffing and Research Rockstar Training or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
"Sure, big data tells you what consumers do, but you need market research to find out the WHY."
It’s a common statement these days. But is it factually accurate? Or is it a self-soothing platitude for those of us in the market research & insights professions? Factually, what are the best options for finding out the “why” behind consumer behavior these days? And which of those options are in the market research purview?
This week's conversation is a webinar recorded on October 22, 2018. The "Why" Webinar with market research pros Kathryn Korostoff, Nikki Lavoie and Evan Oster.
100 episodes
Share
Manage episode 220583913 series 1523101
Content provided by Research Rockstar Training & Staffing and Research Rockstar Training. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Research Rockstar Training & Staffing and Research Rockstar Training or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
"Sure, big data tells you what consumers do, but you need market research to find out the WHY."
It’s a common statement these days. But is it factually accurate? Or is it a self-soothing platitude for those of us in the market research & insights professions? Factually, what are the best options for finding out the “why” behind consumer behavior these days? And which of those options are in the market research purview?
This week's conversation is a webinar recorded on October 22, 2018. The "Why" Webinar with market research pros Kathryn Korostoff, Nikki Lavoie and Evan Oster.
100 episodes
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