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Episode 34: Drop Culture ... Is it sustainable?
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Manage episode 222167282 series 2155278
Content provided by Carolyn Hern. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Carolyn Hern or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
There's something happening in the retail world and it's becoming more noticeable ... "the drop." This sales tactic, relies on releasing a limited-edition product, collection, or service without much advance warning. The idea is to create hype around the drop thus, facilitating a sense of urgency to buy due to the perceived scarcity of the offer. Whew. That's a lot of fancy business words. In short, this Drop Culture, has been around for a long, long time. And we're seeing more and more of this type of strategy and marketing because ... it works. In fact, pairing the Drop Culture with today's advertising on Social Media, makes for one super-effective way to reach current and prospective customers and clients. But can "the drop" work for every business? Is it sustainable? Listen to the podcast to hear our thoughts and how we've used "the drop" to drive revenue. Follow me on Instagram and see what I'm working on in my business each day @shesonhertoes I'm super-passionate about leading and managing my hardworking team. Check out my courses How To Hire A Rockstar Team and 5 Days to Time Freedom to keep developing your leadership skills. https://coursecraft.net/u/shesonhertoes --- Support this podcast: https://podcasters.spotify.com/pod/show/shes-on-her-toes/support
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36 episodes
M4A•Episode home
Manage episode 222167282 series 2155278
Content provided by Carolyn Hern. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Carolyn Hern or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
There's something happening in the retail world and it's becoming more noticeable ... "the drop." This sales tactic, relies on releasing a limited-edition product, collection, or service without much advance warning. The idea is to create hype around the drop thus, facilitating a sense of urgency to buy due to the perceived scarcity of the offer. Whew. That's a lot of fancy business words. In short, this Drop Culture, has been around for a long, long time. And we're seeing more and more of this type of strategy and marketing because ... it works. In fact, pairing the Drop Culture with today's advertising on Social Media, makes for one super-effective way to reach current and prospective customers and clients. But can "the drop" work for every business? Is it sustainable? Listen to the podcast to hear our thoughts and how we've used "the drop" to drive revenue. Follow me on Instagram and see what I'm working on in my business each day @shesonhertoes I'm super-passionate about leading and managing my hardworking team. Check out my courses How To Hire A Rockstar Team and 5 Days to Time Freedom to keep developing your leadership skills. https://coursecraft.net/u/shesonhertoes --- Support this podcast: https://podcasters.spotify.com/pod/show/shes-on-her-toes/support
…
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36 episodes
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