Episode 34: Drop Culture ... Is it sustainable?

She's On Her Toes: Getting Ahead in the Business of Fitness

There's something happening in the retail world and it's becoming more noticeable ... "the drop." This sales tactic, relies on releasing a limited-edition product, collection, or service without much advance warning. The idea is to create hype around the drop thus, facilitating a sense of urgency to buy due to the perceived scarcity of the offer. Whew. That's a lot of fancy business words. In short, this Drop Culture, has been around for a long, long time. And we're seeing more and more of this type of strategy and marketing because ... it works. In fact, pairing the Drop Culture with today's advertising on Social Media, makes for one super-effective way to reach current and prospective customers and clients. But can "the drop" work for every business? Is it sustainable? Listen to the podcast to hear our thoughts and how we've used "the drop" to drive revenue. Follow me on Instagram and see what I'm working on in my business each day @shesonhertoes I'm super-passionate about leading and managing my hardworking team. Check out my courses How To Hire A Rockstar Team and 5 Days to Time Freedom to keep developing your leadership skills. https://coursecraft.net/u/shesonhertoes --- Support this podcast: https://podcasters.spotify.com/pod/show/shes-on-her-toes/support