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007: Retail Insights - Diversify Your Revenue Streams with Wayne Piersol

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Manage episode 223614436 series 2409637
Content provided by Archery Trade Association. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Archery Trade Association or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Selling products is how most archery retailers generate the majority of their revenue, but the marketplace is getting more challenging every day. Wayne Piersol, owner of Archery Only in Newark, CA, shares how he is growing other aspects of his business to make up for flat sales and slimming margins. He discusses the idea that although he cannot control the price for which a product is sold online, he has absolute control over how much he charges for leagues, lessons, and other archery events at his store.

  continue reading

37 episodes

Artwork
iconShare
 
Manage episode 223614436 series 2409637
Content provided by Archery Trade Association. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Archery Trade Association or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Selling products is how most archery retailers generate the majority of their revenue, but the marketplace is getting more challenging every day. Wayne Piersol, owner of Archery Only in Newark, CA, shares how he is growing other aspects of his business to make up for flat sales and slimming margins. He discusses the idea that although he cannot control the price for which a product is sold online, he has absolute control over how much he charges for leagues, lessons, and other archery events at his store.

  continue reading

37 episodes

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