007: Retail Insights - Diversify Your Revenue Streams with Wayne Piersol

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Manage episode 223614436 series 2409637
By Archery Trade Association. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Selling products is how most archery retailers generate the majority of their revenue, but the marketplace is getting more challenging every day. Wayne Piersol, owner of Archery Only in Newark, CA, shares how he is growing other aspects of his business to make up for flat sales and slimming margins. He discusses the idea that although he cannot control the price for which a product is sold online, he has absolute control over how much he charges for leagues, lessons, and other archery events at his store.

34 episodes