It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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Episode 033: The Tricks – and Treats – of Being an Entrepreneur
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Manage episode 225107915 series 1523350
Content provided by Bronto Marketing Platform. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Bronto Marketing Platform or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Candy may be fun, but business can be hard. Viewers of the TV show The Profit witnessed this when Sweet Pete’s Candy was front and center. Sweet Pete’s was a small candy shop faced with many business challenges: Marketing a business with no built-in foot traffic, creating an exceptional customer experience, and growing a business while being under-equipped, under-staffed, and saddled with a partner who stalled growth. I’m joined by two confectionary conquistadors, the founders of Sweet Pete’s Candy, Pete and Allison Behringer, where we talk about: • The genesis and evolution of the in-store customer experience • Challenges of working alongside a complimentary, but separate, business • Biggest challenges faced when starting out • Lesson learned from working with Marcus Lemonis • Candy thumbs-up/down: Which ones make the grades? Contact Sweet Pete’s: Info@SweetPetesCandy.com | www.SweetPetesCandy.com | @SweetPetes | @SweetPetesCandy Follow Greg @WhatsGregDoing
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82 episodes
Episode 033: The Tricks – and Treats – of Being an Entrepreneur
The Commerce Marketer Podcast: Talking eCommerce, Email Marketing, Retail, and More
M4A•Episode home
Manage episode 225107915 series 1523350
Content provided by Bronto Marketing Platform. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Bronto Marketing Platform or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Candy may be fun, but business can be hard. Viewers of the TV show The Profit witnessed this when Sweet Pete’s Candy was front and center. Sweet Pete’s was a small candy shop faced with many business challenges: Marketing a business with no built-in foot traffic, creating an exceptional customer experience, and growing a business while being under-equipped, under-staffed, and saddled with a partner who stalled growth. I’m joined by two confectionary conquistadors, the founders of Sweet Pete’s Candy, Pete and Allison Behringer, where we talk about: • The genesis and evolution of the in-store customer experience • Challenges of working alongside a complimentary, but separate, business • Biggest challenges faced when starting out • Lesson learned from working with Marcus Lemonis • Candy thumbs-up/down: Which ones make the grades? Contact Sweet Pete’s: Info@SweetPetesCandy.com | www.SweetPetesCandy.com | @SweetPetes | @SweetPetesCandy Follow Greg @WhatsGregDoing
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82 episodes
All episodes
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